Ed Kerr, of Practis, on using automated role-playing technology to improve customer-facing interactions
I had the great pleasure recently to interview Ed Kerr, Co-Founder and CEO of Practis, a company whose patented, automated role-play system helps train...
Michael Akkerman, of Beach Road Consulting, on the evolution of search in the age...
I had a great conversation this past week with Michael Akkerman, principal at Beach Road Consulting. Michael has deep experience in the C-suite, with...
Abe Mezrich, of MediaWallah, on identity resolution, data privacy, and targeted advertising
I recently caught up with Abe Mezrich, Senior Director, Marketing & Communications, at MediaWallah, a company in the identity resolution space whose suite of...
Jeff Wald, of Bento Engine and Sonero.ai, on the future of work, AI, why...
I was super-excited to catch up with Jeff Wald, a serial entrepreneur, investor, board member and author. I met Jeff many years ago, when...
Bant Breen, of Qnary, on reputation management for business executives
Bant Breen is Founder and Chairman at Qnary, an executive reputation management and talent branding solutions company he founded in 2012. Since that time...
Jon Loomer, of Jon Loomer Digital, on Meta/Facebook advertising, AI, and the power of...
Jon Loomer, principal at Jon Loomer Digital, is a Meta advertising expert whose site, jonloomer.com, should be on your visiting list if you're doing...
Lauren Vaccarello, of Salesloft, on B2B selling strategies, sales/marketing KPI alignment, and why salespeople...
I had a lively conversation with Lauren Vaccarello, CMO at Salesloft, a company whose sales engagement platform provides revenue teams with a suite of...
Omer Cohen, of Skeep, on AI-driven shopping experiences, zero-party data, and e-commerce discovery
Omer Cohen is Co-Founder and CEO at Skeep, a Tel Aviv-based software company whose AI-driven technology delivers compelling personal experiences to e-commerce site visitors....
Blooper Reel Please (True Classic Tees).
Advertising can be fun, especially a video shoot for a brand that has a sense of humor.
True Classic is one of those brands where...
DeAnn Campbell, of AAG Consulting, on B2B sales & marketing alignment + influencers, B2B...
I recently had the pleasure of interviewing DeAnn Campbell, of AAG Consulting, an Atlanta-based firm providing strategic advice for B2B companies. DeAnn is an...
Carrie Hutchison, of Re:wild: partnerships integral for “rewilding” the ecosystem
Carrie Hutchison is Director, Brand and Marketing, at Re:wild, an organization whose mission is to “rewild” and restore natural environments across the world. Active...
Amazon to shut down SMILE leaving 1 million nonprofits seeking new solutions
Today, Amazon announced via an email to my nonprofit (Giving Forward) and via blog post that it will "wind down AmazonSmile by February 20,...
Michael Egenthal, of Squabble, on streamlining small claims filing YES Sue-em!
If you've worked at an agency or elsewhere in marketing, you know that it's often the case that people just don't get paid. Sometimes...
Why I love being a Marketing Mad Scientist (podcast)
I just recently did a podcast with Dan Englander at Sales Schema about my passion for the agency business and form investing new tech...
Example of LinkedIn Lead-Gen ad – CEO Coaching International
I've been doing some less than complimentary ad commentaries, but here's a good one LOL.
I'm a LinkedIn power-user, however, I don't have the time...
Sara Ajemian, of Rollworks, on the power of ABM marketing
If you're doing any kind of marketing, prospecting, or business development for your B2B company, you're probably familiar with ABM (Account-Based Marketing). ABM is...
Declan Dunn, of Dunn Simply, on performance marketing, content, AI, influencers, and why brands...
I was very glad to catch up with Declan Dunn, who I've heard speak at multiple performance and affiliate marketing events in the past...
Rich Goldstein, of Goldstein Patent Law, on patents, trademarks, and IP law
Rich Goldstein is principal attorney at Goldstein Patent Law, a firm specializing in patents, trademarks, and IP (Intellectual Property) law. I've known Rich for...
Beyond George Santos: It’s time for verified company affiliation in LinkedIn!
When representative-elect George Santos falsely claimed to have worked at Citigroup and Goldman, did that harm the companies? Perhaps if he had a LinkedIn...
Internal RSS or Data fail at MSN?
I use Edge as a browser when I need to keep cookies separate. Easier than switching personas in chrome.
What's up MSN?
China ends Warplanes?
Seemed like...
Video Game MUST be crushing it with orgasmic audio interrupt
The ad-analyst in me can't help but deconstruct "successful" ads that demonstrate their success as a result of their spending. This is true in...
Linda Bethea, of Danone, on marketing a purpose-driven brand with cross-team collaboration
Linda Bethea is Head of Marketing at Danone, a global brand with a broad portfolio of consumer goods that's also a "B Corp," which...
Christina Kay, of ResellerRatings, on harnessing the power of user generated content
UGC (User Generated Content) has been around as long as the open web has been with us; in fact, UGC predates the web, given...
Was it my imagination?? Or did Paco Rabanne use a coke visualization?
You be the judge.
Paco Rabanne is a party brand. I get it.
But check out this ad.
https://www.youtube.com/watch?v=b4kJJRDzFOc
In particular 9 seconds in:
https://youtu.be/b4kJJRDzFOc?t=9
Am I not supposed to...
AT&T’s “cutting edge” spam unsubscribe process
Sometimes big entities can get away with SPAM. AND continue to use completely customer-unfriendly systems and processes.
It's embarrassing. Sorry, HEY, AT&T invest a few...
My 10 picks for Twitter CEO (Elon’s poll shows most users want a replacement)
I started watching the Elon Twitter poll Sunday night, December 18th 2022 and the poll shows Twitter user would prefer that Elon select another...
Katrina Wong, of Twilio, on the power of CDPs
CDPs (Customer Data Platforms) are having their moment. Driven by the need for brands to personalize communications with customers in an era when traditional...
Sheryl Goldstein, of the IAB, on the IAB’s expanded mission
Sheryl Goldstein is Executive Vice President and Chief Industry Growth Officer at the IAB (Internet Advertising Bureau), an organization whose original mission -- to...
Tim Galles, of Barkley, on branding, brand purpose, and creativity
Tim Galles is Chief Idea Officer at Barkley (formerly Barkley Evergreen & Partners), a Kansas-based full service advertising agency with a rich legacy and...
Nick Stamoulis, of Brick Marketing, on the future of SEO, GA4, and Twitter
SEO has changed a lot since I began optimizing web sites more than two decades ago in the pre-Google era of Hotbot, Lycos, Magellan...
APLICATIONS
Raechel Lambert, of Olivine, on B2B SaaS product marketing best practices
Raechel Lambert is co-founder of Olivine, a B2B SaaS product marketing agency whose clients include ServiceNow, Meta, Twilio, and LinkedIn. She's also what she...
