matt capala

Add Video Into Your Editorial Calendar – Matt Capala and Kevin Lee

Part of the fun in running the eMarketing Association is catching up with friends and Didit alumni (my main gig). Matt Capala, is a Didit...
sean oneal

Sean O’Neal on Ad Blockers, Content Marketing, and the “flight to contextual”

Sean O'Neal has been on all sides of the digital marketing ecosystem, advertising, research/measurement and earned media. That's why it's been so much fun...
Kerel Cooper

Kerel Cooper on Email in the Marketing Ecosystem

Every year, pundits proclaim that email is dead.  However, in the last few years not only has email come back with a vengeance, it's...
rob griffin

Content Marketing for BtoB Rob Griffin and Kevin Lee Interview

We don't often cover BtoB marketing on the eMarketing Association podcasts, and we should. There are millions of businesses selling to other businesses. That's...
Dave Williams

Brand Authenticity is Key for Millennial Marketing

Many folks in the digital marketing industry will recognize Dave Williams as the co-founder of 360i (we were friendly competitors), or the founder of...
Mark Helfman

Mark Helfman on NFTs (Non-Fungible Tokens) for Marketing / Publishing / Content

NFTs aren't just for artwork. Mark Helfman, a Crypto Journalist discusses how NFTs will change marketing, content and publishing.  The clip here is focused on...
john durham

John Durham Opines – Power of a Good Message

I always enjoy catching up with John Durham who runs catalyst s+f which is a brand strategy and creative agency. John was kind enough...
carajane

Bridging the Divide Between Marketing and Sales Tom Searcy and Carajane Moore

In BtoB marketing in-particular, the line between the marketing team's responsibilities and the responsibilities of the sales team can get blurry. That's one of the...
Mike Shehan

Mike Shehan, CEO & Founder, SpotX Opines on the future of CTV – Video...

Mike Shehan and I have known each other for many years... So, I was particularly excited to catch up with Mike, the CEO &...
geri stengel

Non-Venture Capital Funding Sources – Geri Stengel, President, Ventureneer

In this interview, Geri Stengel, President, Ventureneer, discuss the different forms of financing available to businesses, and the greater challenges facing minority and women...
carol

Knowing the Corporate “who” – Carol Martindale describes Leadfeeder Deanonymization

BtoB marketers increasingly want to know who is visiting. At the corporate level it's not that hard to find out, if you use the...
GOODQEUS team

Qualitative vs. Quantitative Market Research The Right Choice

CMOs love numbers and sometimes fall in love with numbers even if they aren't true or don't represent actionable data. For that reason there...
Holland Martini

Focus Groups – Avoiding Groupthink – Zoom vs In-Person Research

Holland Martini on Focus Groups. Maria Vorovich, Chief Strategy Officer at GOODQEUS, and Holland Martini, Chief Insights Officer at GOODQUES discussed many elements of market...
Holland Martini

Marketing Research Best Practices the GOODQUES Team Weighs In

I had the pleasure of conducting an interview with Maria Vorovich, Chief Strategy Officer at GOODQEUS, and Holland Martini, Chief Insights Officer at GOODQUES...
research

Does Market Research Have a Positive ROI? Maria Vorovich & Holland Martini from GOODQUES...

I wanted to answer the question about the ROI of primary market research. Marketers have a hard enough time demonstrating positive ROI from many forms...
oli

Who Should “Own” DCO / Creative Optimization – Oli Marlow of Ad-Lib Shares Best...

In all forms of traditional media the agency's creative director, the brand manager, or some combination of client-side and agency-side creative thinkers own the...
oren

The evolution of (cookieless) targeting + tracking – Oren Netzer of cClearly

The third-party cookie is dying. Marketers and agencies are freaking out. So are wall-street analysts (but for slightly different reasons). It's never been entirely...
ujjwal dxl

Cut through the noise in marketing KPIs, find the truth. Ujjwal Dhoot, CMO at...

Few marketers have as strong a grasp of marketing data and KPIs as Ujjwal Dhoot, the CMO at DXL, a multi-channel retailer. Speaking of...
gregory

Public Relations Professionals – Common Mistakes – Gregory Galant’s POV

Earned media and PR remain powerful elements of an overall marketing campaign, and with the addition of SEO value, PR is even more powerful. I...
joe

Are Content Hubs An Overlooked SEO Strategy? –

It's always great to catch up with fellow SEO enthusiasts. I had the pleasure of discussing a bunch of SEO topics with Joseph Franklyn McElroy...
peter horan

Brands, Manufacturers and Amazon – Peter Horan’s Strategic View

The tug-of-war between major brands and in-house "store brands" has escalated with the arrival of Amazon. Major product brand owners have always been nervous...
jam

Space Jam #2 and the use of humor in advertising

Hunter Fine's recent adventure into Space Jam (Recipe #2)... See below... brought him to my attention, but he's a skilled copywriter and creative director....
mansi

Content Marketing For The Travel Industry

Leisure travel decisions, in particular, are not made at a moment's notice. The higher the price tag, the more research goes into every facet...
greg

The New IO – More Control Than Programmatic

You have some new media buying options, and you may not know it. All media is going digital to some degree, and media has always...
matt

Matt Turck, Chief Revenue Officer, Megaphone on the Future of Podcasting

Podcasts are HOT! You may have read that recently Spotify announced the "Strategic Acquisition of Podcast Technology Leader, Megaphone" which further cements the importance...
Frida Polli

Opportunity Costs in Hiring – Workforce Diversity

Successful marketing and advertising rely on great people, in the right roles. More than many other professions, having the wrong person in a role...
victor cho

Make Sure Your Metrics Are Accurate – Victor Cho, CEO Evite

Victor Cho is the CEO of Evite and remains hands-on within the marketing channel for his business. Victor and I were discussing over-hyped marketing channels...
Jackson Jeyanayagam

Jackson Jeyanayagam at Clorox discusses social impact, brand authenticity

We generally don't think of Clorox as a DTC company, but increasingly, brands find themselves driven to forge direct relationships with customers for at...
Eric Schurenberg

Eric Schurenberg – Perils of Short-Term Corporate Thinking

Business people have to watch themselves not to get caught up in short-term thinking. In my conversation with Eric Schurenberg, CEO of Mansueto Ventures, home...
milton papas

Is Social Commerce in it’s Infancy? Milton Pappas on Social Commerce

Milton Pappas, (currently at toplooks.ai) and I had a conversation recently on all the forms of digital marketing and how they combine to form...