Coral Chung, of Senreve, on luxury brand marketing

Senreve is a sustainable luxury accessory brand that's lately been making waves. The company has a line of very successful handbags, has raised over...

David Friedman, of AutonomyWorks, on helping people on the Autistic spectrum reach their full...

More than 5 million Americans are living somewhere on the autistic spectrum; in the next 10 years, 500 thousand will graduate from school and...

Blake Hutchison, of Flippa.com, on democratizing the buying and selling of online businesses and...

Anyone interested in buying, selling, or investing in an online business should know about Flippa.com, a Melbourne, Australia-based, global online marketplace that's democratizing and...

Stew Redwine, on the future of Podcasting

Podcasting has exploded in the past decade. Today, more than 100 million Americans regularly listen to podcasts on their desktops, smart phones, or tablets,...

Tony Pham, of Superlayer.io, on Web 3.0

The information system we know as the World Wide Web is now more than 30 years old. This system has evolved steadily since its...

Nisarg Shah, of Affable.ai, on the future of Influencer Marketing

There's no question that using influencers in one's marketing campaigns can break through the clutter, especially in an era in which many web users...

Gina Bianchini, of Mighty Networks, on building better Online Communities

Are there better models for building online communities than those provided by the big, dominant social networks? Gina Bianchini is convinced that there are and...

Esta H. Singer, of s.h.e. Consulting, on networking do’s and don’ts

While in-person networking events aren't as frequent as they were in 2019, the networking industry -- wracked by COVID -- is beginning to revive,...

Jake Pasini, VP Strategy & Analytics at Listrak, on cross-channel message orchestration

E-commerce marketing is a fiercely competitive game, and competing brands are all looking for new ways to better identify and market to their most...
vibrant ad

Mystery VSLs Vibrant Solutions to Kerassentials Foot Fungus (Kimberly Langdon)

When you see a YouTube ad more than once, you might be getting targeted based on location, retargeting, or a dozen other reasons, but...

Michael Pilla, of Section 11, on Post-pandemic marketing for the Arts

Among the industries that were hardest hit by the COVID-19 pandemic were the performing arts. Broadway's shutdown lasted for two years, throwing thousands of...

Caitlin Kelly and Neel Shah, of VIVID+Co, on the evolution of PR

I chatted recently with Caitlin Kelly and Neel Shah, Co-Founders of VIVID+Co, a technology-driven PR agency, to discuss where PR is today and where...

Dan Kartzman, of Community Power LI, on Long Island’s non-fossil fueled future

Many homeowners want to reduce their carbon footprints by using a greater mix of renewable energy in the electricity they buy each month from...

David L. Deutsch, of Deutsch & Associates, on writing better Direct Response copy

I was greatly pleased to recently chat with David L. Deutsch about the challenges of writing compelling, effective copy. David is an Ogilvy &...

Winston Li, of Arima, on Democratizing Media Mix Modeling

Media Mix Modeling helps brands and agencies determine which combination of marketing channels, and which tactics performed in each channel, ultimately produce the best...

Fiona Stevens, of LoyaltyLion, on Best Practices For Online Loyalty Programs

Loyalty programs -- which encourage more customer referrals, higher customer retention, and greater sales -- have been around since the 1920s but have recently...

Casey Saran, of Spaceback, on cutting through the clutter with Social Display Ads

"Banner blindness" -- the tendency of online users to mentally screen out ad units that are obviously ads -- has long been a bane...
funny

How videos go viral – Joseph Wilkins, of FunnySalesVideos.com

The advertising and media press love to talk about "viral videos," but what they don't generally mention is that marketing videos that "go viral"...

“Look at the long game” with influencer marketing – Kent J Lewis

How authentic is your influencer? The advocates out there representing your brand must pass the sniff test. I had a chance to chat with Kent...
dibbs

Ben Plomion, of Dibbs: “The Metaverse is here to stay.”

The metaverse and digital collectables are here to stay and extend beyond the world of NFTs. I had an opportunity to catch up with Ben...
podcast

Are “Reciprocal Podcasts” right for you? + Overcome Obstacles in Marketing and Business

Several of you may have noticed that a while back on April 8th, I posted a video podcast with Stephan Spencer. What I didn't mention...

Michael Elson, of Voicelessons.com, on Virtualizing the Voice Lesson Industry

The market for online music education is growing rapidly. A recent report from Asute Analytica pegged projected worldwide industry growth at 18.4 percent over...

Dan Wagner discusses consumer identity in the app ecosystem

I had the pleasure recently to chat with Dan Wagner, Founder, CEO & Chairman, Rezolve Unlimited. Dan is an eCommerce veteran and serial entrepreneur...

Rand Fishkin on Twitter Bots and Elon Musk’s Fake Followers

Only a human knows if they are human or not (barring any existential philosophical crisis), and only a bot knows for sure that it's...
brendan kane

Brendan Kane on what Elon Musk should do with Twitter

Brendan Kane is a Growth Strategist, Author, and Managing Partner of Hook Point, as well as author of "Hook Point: How to Stand Out...
Stephan Spencer

Stephan Spencer on lessons that SEO professionals can teach social media marketers

It's been interesting to watch (and participate in as a marketer) the evolution of social media. Those folks who have been in SEM and...

Gretchen Saegh-Fleming: “Lean into the tribe” when marketing high-consideration products

Tribes are strong. Consumers may not even realize how many tribes they belong to. Sports and fitness tribe are usually associated with sports teams....
Sean McCaffrey

Sean McCaffrey, of GSTV: QR Codes Are Here To Stay

Outdoor advertising both traditional and digital has seen a surge in QR code use. Even the Superbowl had a major advertiser (Coinbase) feature exclusively...
jeremy padawer

NFTs and the future of digital collectibles – Jeremy Padawer of Jazwares

Toys have been collectable practically forever, eBay initially claimed it started around Pez dispensers (and later admitted it just made for a great story)....

Sweepstakes for CSR? Yep: SweepsForACause by Giving Forward

Can marketers get all the direct marketing, awareness and branding impact of a sweepstakes while also looking like philanthropic heroes to their customers? I'm...