shakin

Shailin Dhar and Marc Goldberg on “gaming” the adtech ecosystem with IVT

We like to think that the ad-tech ecosystem is doing all it can to weed out IVT (Invalid Traffic). They call it IVT even...
doug stevenson

Can Contextual Targeting Replace Behavioral in the Post-cookie Era?

Doug Stevenson and I discuss his latest contextual targeting platform. Doug is CEO and co-founder of Quintesse, which utilizes computational linguistics, semantics, sentiment and...
jim sterne

Jim Sterne: Data Silos are Political – Not a Technical Problem

Jim Sterne and I have known each other since the early days of the Internet. Jim is the Founder of Marketing Analytics Summit (formerly...
roy-moskowitz

Roy Moskowitz Shares Pros & Cons of Media Barter

My interview with Roy Moskowitz of Reciprocal Results Advertising, a full service communications shop offering media planning & buying, creative services, PR, political consulting...
dan

Evolution of the Office – The Kettlespace Pivot

When I was between leased NYC office spaces three years ago (the Didit HQ is on Long Island), I used Kettlespace with my NYC...
Dennis Yu

Creating Online Demand (not just harvesting it) Using Video – Dennis Yu

One of my favorite folks to brainstorm with is Dennis Yu, CEO of BlitzMetrics, a digital marketing company which partners with schools to train...
Lora DiCarlo

The Challenges of Marketing Sex-Tech – Lora DiCarlo on CES’s Robotics Innovation Award Revocation

When I saw Crain's NY run a click-bait story "Will sex tech lead New York City’s recovery?," I was curious which companies they were...
steve spiro

Steve Spiro “Master Connector” on Virtual vs In-Person Networking / Sales

Sales, and Marketing went digital during the pandemic, but sales and networking in particular can be more impactful in-person, F2F. I wanted to quiz...
Ben Barokas

Did Ad Industry Miss the Mark by Failing to Educate Consumers?

The Ad-Tech and digital media industry finds itself suddenly saddled with new regulations and privacy initiatives from with the top platforms. I had the...
warren zenna

GASP! Warren Zenna: Why CMOs Should Report to CROs (Chief Revenue Officers)

In BtoB in particular, the CRO holds final responsibility for new and recurring revenue. In this interview with Warren Zenna, Founder & CEO of...
Alexandra-banner-health

Collaborative Content Creation – Alexandra Morehouse – ANA / Banner Health

Alexandra Morehouse is Chief Marketing Officer, Banner Health, a Phoenix, Arizona-based nonprofit healthcare provider. Alexandra is also a board member of the Association of...
harry kargman

Tap the Power of Targeting Layers in Mobile Advertising – Harry Kargman

Targeting comes in may flavors and from many sources. Layered targeting adds both power and control according to my interview of Harry Kargman, Founder...
Michael Rosen

Don’t Call it a Comeback. Outdoor Advertising Renaissance Driven by Digital OOH – Michael...

Outdoor advertising is having a renaissance and digital is driving that trend. I was pleased to have an opportunity to interview Michael Rosen, Chief...
andrew

Core Web Vitals – Quality Score Andrew Wetzler on Google’s Market Power Driving Optimization

Andrew Wetzler and I have been in SEO and PPC a long time (pre-Google), so its interesting for us to watch Google using its...
Kevin Krim

Kevin Krim on Media Interaction Effects – The Power of Media

We all consume media of all kinds. Video is the form of media proven to deliver the greatest emotional punch and drive other behavior. But...
David Berkowitz

Shiny Objects – David Berkowitz – Criteria for New Marketing Channel Selection

David Berkowitz (the marketer, not the other one, he has some fun stories where folks get confused) and I have known each other for...
tom coburn

Tom Coburn on Jebbit’s State of Consumer Data Trust Study

The 2020's are defined as a period of even more rapid change than normal within the digital marketing ecosystem and much of that change...
jeff nicholson

Embracing New Channels and Marketing Methodologies – Jeff Nicholson, Tracer

With new channels come new marketing methodologies. Jeff Nicholson, Co-Founder and CEO of Tracer, a data intelligence platform built to solve complex data equations. In...
matt kilmartin

The Rise of Data Collaboration – Matt Kilmartin, Habu

This decade might be coined the decade of data, both in terms of the newly found power of data, as cloud infrastructures come of-age,...
scot wingo

Google, Apple, Amazon, and Microsoft Stifle Innovation – Scot Wingo

The massive Digital Ecosystem players are stifling innovation, according to Scot Wingo, and I have to agree.  Recent changes to the digital marketing ecosystem...
tammy wood

SEO Core Web Vitals ARE HERE. Ignore at Your Peril

Tammy Wood, Director of Global SEO - Automation Anywhere. In this segment, Tammy and I discuss what Google's recent announcements with respect to optimizing...
scott brinker

Scott Brinker on the “Digital Divide” in MarTech

Larger marketers already have the advantage of statistically valid marketing data in minutes where it might take days or weeks. Smaller marketers also can...
kara goldin

Kara Goldin is Undaunted: “Words are powerful things.”

Kara Goldin, Founder & CEO, Hint Inc., best known for its award-winning Hint water. In this segment, Kara and I discuss how entrepreneurs should...
adam-katz

Adam Katz – Tik Tok Rocks | Brand Mentality and the Real-Time Marketing Revolution

Coming from the early days of SEM, Paid Social, and programmatic, I've always been a fan of a nimble marketing plan and media plan...
brian dolan

Brian Dolan at WorkReduce: “remote work is here to stay.”

The pandemic forced many agencies and brands (and many other knowledge-worker businesses) moved to WFH. According to Brian Dolan, CEO/Founder at WorkReduce, remote work is...
michael hubbard

Creative Optimization Strategies as Media Leverage – Michael Hubbard

Sometimes the creative teams and media teams are at different agencies. However, great creative is critical to the success of a media campaign. Michael Hubbard,...
Rachel Greenberg

Influencer Marketing dos and don’ts from Rachel Greenberg

It's instructive to have conversations with folks who bridge the world of startup finance and the marketing world. Rachel Greenberg is one of those people...
Chaitenya Razdan

Best Channels – Where the Customers Are – Chaitenya Razdan, Care + Wear

It's often fun to talk to startup founders who have a social impact product. Not all social impact products are environmental. I enjoyed talking to...
Dan dillon

Location – Location – Location DATA. Driving Foot Traffic With Geo-Targeting

Search engine queries tell us a lot about the consumer and what they want right now. One other really strong signal about what a...
Matt Diiorio

Matt Diiorio from MetLife on Cookie-Centric to Consent-Driven Marketing

Matt Diiorio, is the AVP, Global Brand & Marketing at MetLife. In this segment, Matt and I discuss how marketers, including Metlife, are adapting...