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Raechel Lambert, of Olivine, on B2B SaaS product marketing best practices
Raechel Lambert is co-founder of Olivine, a B2B SaaS product marketing agency whose clients include ServiceNow, Meta, Twilio, and LinkedIn. She's also what she...
ANDROID
Raechel Lambert, of Olivine, on B2B SaaS product marketing best practices
Raechel Lambert is co-founder of Olivine, a B2B SaaS product marketing agency whose clients include ServiceNow, Meta, Twilio, and LinkedIn. She's also what she...
Jeanette Braun, Esq., of Braun IP Law, on intellectual property protection...
The use of generative AI tools is raising a host of unprecedented intellectual property issues. For example, if you use an AI tool to...
DESIGN
Raechel Lambert, of Olivine, on B2B SaaS product marketing best practices
Raechel Lambert is co-founder of Olivine, a B2B SaaS product marketing agency whose clients include ServiceNow, Meta, Twilio, and LinkedIn. She's also what she...
GADGETS
Jeanette Braun, Esq., of Braun IP Law, on intellectual property protection in the age...
The use of generative AI tools is raising a host of unprecedented intellectual property issues. For example, if you use an AI tool to...
Christopher Kenna, of Brand Advance Group, on reaching underserved audiences
Christopher Kenna is CEO and Founder at Brand Advance Group, a company whose mission is to "help the worlds largest Brands & Agencies reach...
Luma DMS and whiskey – ChatGPT Vs Bard – taste in whiskey?
Today I had the privilege of attending another fantastic Luma DMS East conference.
The pic is Terry interviewing Kya Sainsbury-Carter, Corporate Vice President, Microsoft Advertising...
PHOTOGRAPHY
LATEST ARTICLES
Raechel Lambert, of Olivine, on B2B SaaS product marketing best practices
Raechel Lambert is co-founder of Olivine, a B2B SaaS product marketing agency whose clients include ServiceNow, Meta, Twilio, and LinkedIn. She's also what she...
Jeanette Braun, Esq., of Braun IP Law, on intellectual property protection in the age...
The use of generative AI tools is raising a host of unprecedented intellectual property issues. For example, if you use an AI tool to...
Christopher Kenna, of Brand Advance Group, on reaching underserved audiences
Christopher Kenna is CEO and Founder at Brand Advance Group, a company whose mission is to "help the worlds largest Brands & Agencies reach...
Luma DMS and whiskey – ChatGPT Vs Bard – taste in whiskey?
Today I had the privilege of attending another fantastic Luma DMS East conference.
The pic is Terry interviewing Kya Sainsbury-Carter, Corporate Vice President, Microsoft Advertising...
YouTube Ad Foresnics
Ever wonder if a YouTube ad is being heavily funded.
https://youtu.be/z2Ovbv2_AGM
This ad ran millions of impressions.
The YouTube channel is completely empty of public vids.
The website...
Roberto Alcazar, of 305 Worldwide, on creativity, culture, and the future of advertising
Roberto Alcazar is EVP Managing Partner & Executive Creative Director at 305 Worldwide, a division of Horizon Media, the largest media agency in the...
Will Chris Voss forgive me? I helped Goodwill.
I often recommend "Never Split The Difference" by Chris Voss to folks and I enjoy giving copies of the book to folks.
For this order...
Competitors and Community, Stew Leonard, the Wegmans and more
I smiled when I read the latest blog post from Stew Jr at Stew Leonard's. His dad Stew Leonard Senior had passed away recently...
Can Your BtoB / B2B Company Survive a Slowdown?
Illustration - Midjourney: anime depiction of businesspeople at a graveyard looking at a large tombstone --v 5 --q 2 --s 750
If you aren't keeping...
Joel Harrison, of B2B Marketing: B2B marketing is in “a period of unprecedented change”
As my guest, Joel Harrison, Editor-in-Chief at B2B Marketing, notes, and as we've observed through numerous interviews with B2B experts, B2B marketing is in...
Simeon Siegel, of BMO Capital Markets, on the outlook for retail
I recently had the great pleasure to catch up with Simeon Siegel, Managing Director at BMO Capital Markets. Simeon is a leading analyst of...
Jeremy Epstein, crypto industry expert, on the future of crypto
It's no secret that the crypto industry has had a bad couple of years. Prices of Bitcoin and Ethereum plunged steeply in 2022, followed...
Lessons in over-promotion: the Bed Bath and Beyond Story
One of my marketing professors at Yale SOM defined brand as a willingness to pay more for what otherwise might be a commodity. And...
No, My Twitter Checkmarks are NOT Endorsements of Twitter or Elon
Some folks think that Twitter Blue Checkboxes are a vote for Elon or even makes a person or business a "fanboy." Do you agree?
BTW...
Danny Mizrahi, of Sunbird Messaging, on unifying messaging for iOS and Android
I've known Danny Mizrahi, Founder & CEO at Sunbird Messaging, for many years, and wanted to have a conversation with him concerning the imminent...
Jon Bon Jovi – Bob Pittman at Possible on Business, Philanthropy, Music and Parenting
At the inaugural Possible Event in MIA Bob Pittman and Jon Bon Jovi discussed business, philanthropy, music, and parenting in a candid conversation.
If you...
Elon at Possible, Can Keywords & Filters save Twitter?
Finally, after years of suggestions from SEM agencies Twitter has finally re-deployed keyword targeting. Elon "announced" it at Possible MIA.
“As mind-blowing as it is,...
Lessons in Scarcity by Depeche Mode and the Cure
How much is an experience worth? What about a scarce experience? What about a scarce experience that also includes immediate bragging rights and long...
Using Midjourney to generate anime style PPT visuals
I don't have writer's block when it comes to PPT or Google Presentations, but sometimes I can't come up with the images.
But I pay...
Business Assets Within Bankruptcies, Minefield or Opportunity? The Stalking Horse.
This last week was my third participation as a buyer in bankruptcy auction, never as the "Stalking Horse."
The first bankruptcy was a long time...
Kristen Haines, of MailCon, on email trends and technologies for 2023
Kristen Haines is CEO of MailCon, an organization that holds email-focused conferences each year. MailCon attendees typically include email marketers, advertisers, publishers, agencies, and...
Imagine… Midjourney’s POV on Elon “passing the torch”
It's fun to imagine Elon passing the Twitter CEO torch while at the Possible event in Miami April 17-19 2023. It would be the...
Mark Walker, of Direct Digital Holdings, on reaching multicultural audiences with programmatic advertising
Mark Walker is CEO, Co-Founder, and Chairman at Direct Digital Holdings, a Houston, Texas-based media buying agency that's been growing rapidly in the past...
Switzerland Tourism Does it Again Trevor and Roger
This is my second favorite ad with Federer. He and Trevor Noah get on the wrong train during a photo-shoot. They turn the Swiss...
Jon Scott, of Clean Water Action, on protecting America’s water systems
Threats to the nation's water systems are very much in the news these days. Last week, a chemical spill in Philadelphia caused city authorities...
Michael Seiman, of Digital Remedy, on driving ad performance on OTT and CTV channels
Michael Seiman is CEO and Chairman of Digital Remedy, a NYC-based media buying platform. The platforms and teams help brands manage campaigns across a...
ChatGPT vs Bard. Which One Won – Creative Challenge!
I'm live on Bard Beta, so it was time to do a head to head on a query that I belive required good filtering...
Additional Thoughts on a Brand-Safe Twitter Ad Product
Photo from Midjourney, forgive me guys... LOL photorealistic picture of Linda Yaccarino having cappuccino with Elon Musk, facing the camera hyper-realistic high resolution --v...
Possible MIA a must-attend with Musk joining the lineup
With the addition of Elon Musk to the agenda, the Possible event in Miami this April becomes a must-attend event.
Elon joins:
• LL Cool J
•...
Game theory on why the FDIC MUST raise their max to a million
If you have influence over a congressperson, ask them to empower the FDIC to raise the cap to a million. ($5 million or $10...
APLICATIONS
Strategic CMO: Tim Schigel
In August, 2010, Didit interviewed Tim Schigel, CEO of ShareThis. Discussion topics included the future of social media, how small businesses might best market...
