LATEST ARTICLES

Dave Hills

Dave Hills on the future of contextual marketing

Given his role, Dave Hills, CEO of Advanced Contextual will have a strong POV on the future of contextual marketing, of course, he's bullish....
mitch-joel

Mitch Joel on fixing Facebook

Outrage and Facebook seem to go hand-in-hand, but Mitch Joel points out, the difficulties of regulating a huge platform "where billions of people can...
surfside

Michael Blanche and Jon Lowen on the evolution of cannabis industry marketing

It's been interesting to see how different marketers, agencies and platform providers are dealing with regulated industries or industries where some platforms have implemented...
Tigist Ketema

Tigist Ketema – COGENCY GLOBAL on budgeting for earned and paid media channels

In my conversation with Tigist Ketema, we covered several topics, including how BtoB and BtoC marketing share the human element. We also discussed the...
Brian H

Brian Harniman: Marketing is not a tax

My good friend Brian Harniman is the Director of Strategy at FROM: The Digital Transformation Agency. So, when we catch up it's always fun...
Taryn Rayment

FTD’s Taryn Rayment on “blowing up” pre-pandemic media plans

Sometimes it takes a major catalyst to be the wake-up call to marketers that their media plans and marketing plans need top-down review. That's one...
Allan Levy

Allan Levy – IOS changes are radically changing email marketing

Some email marketers aren't ready for the change. Measurement of "opens" is on it's way out. Allan Levy, CEO of Alchemy Worx, a data-driven...
Jack Paxton

Wait, don’t launch that sweepstakes yet! Jack Paxton @ VYPER Prize Tips

What's the right prize to offer when you launch your sweepstakes or contest? Find out from Jack Paxton, the Founder of Vyper.io ,a platform...
Mediastruction

Mediastruction’s Marilois Snowman and Jenna Umbrianna on media efficiency

If you aren't talking to the right audience, you are wasting media dollars! In this segment I interview both Marilois Snowman, CEO & Founder, and...
Lisa Buyer

Lisa Buyer on how short-term thinking undermines proper investment in earned media

I had the pleasure of catching up with Lisa Buyer, CEO & Founder of The Buyer Group. Lisa is an author and subject matter...
Clayton Reid

Clayton Reid: Paid Social reached the “tipping point” Paid social and influencers are taking...

How blurred are the lines between paid and earned media in social? When it comes to delivering impact at scale, Clayton Reid makes the...
Susan Bratton

Susan Bratton on marketing to the 15 percent of Americans care about sexual health

Many eMA readers and viewers know Susan Bratton as a long-time contributor to the marketing ecosystem as Chairman Emeritus of the ad:tech Expositions and...
Vincent Pietrafesa

Stirista’s Vincent Pietrafesa on budgeting best practices for segmentation marketing

In this segment, I talk with Vincent Pietrafesa, VP of B2B Products & Partnerships and co/host of The Marketing Stir Podcast at Stirista, a...
Jeff Hoffman

Jeff Hoffman: The importance of hiring the best people

Some business people think of and treat employees as interchangeable, a commodity. Big Mistake! In marketing, in particular, the difference between an average employee and...
heidi anderson

Heidi Andersen on maintaining a brand-safe environment on Nextdoor

Nextdoor has declared that September is Neighbor Month and will kick off their celebration on the National Neighbor Day, September 28th. All the more...
book

Felix Velarde on remote recruiting challenges – growing your agency

Many of you are focused on growing your marketing agencies (as I am) and most of the rest have an agency that is growing...
tal hayek

Tal Hayek on targeting audiences based on their position within the customer journey

Are you ready to buy? Are you still deciding on the brand, retailer or service provider? Consumers are not always ready to buy and...
Jim McCarthy

Jim McCarthy: Live event marketers must understand the OnlyFans phenomenon

Publishers and live event producers and marketers (particularly those planning to execute hybrid online/offline events) can learn a lot from the OnlyFans phenomenon according...
Steven silvers

Steve Silvers – Prepare for the Post-Cookie Era

Marketers got spoiled with the third-party cookie. Any they like to pretend that the cookie-apocalypse is coming as Chrome gets ready to remove the...
shakin

Shailin Dhar and Marc Goldberg on “gaming” the adtech ecosystem with IVT

We like to think that the ad-tech ecosystem is doing all it can to weed out IVT (Invalid Traffic). They call it IVT even...
doug stevenson

Can Contextual Targeting Replace Behavioral in the Post-cookie Era?

Doug Stevenson and I discuss his latest contextual targeting platform. Doug is CEO and co-founder of Quintesse, which utilizes computational linguistics, semantics, sentiment and...
jim sterne

Jim Sterne: Data Silos are Political – Not a Technical Problem

Jim Sterne and I have known each other since the early days of the Internet. Jim is the Founder of Marketing Analytics Summit (formerly...
roy-moskowitz

Roy Moskowitz Shares Pros & Cons of Media Barter

My interview with Roy Moskowitz of Reciprocal Results Advertising, a full service communications shop offering media planning & buying, creative services, PR, political consulting...
dan

Evolution of the Office – The Kettlespace Pivot

When I was between leased NYC office spaces three years ago (the Didit HQ is on Long Island), I used Kettlespace with my NYC...
Dennis Yu

Creating Online Demand (not just harvesting it) Using Video – Dennis Yu

One of my favorite folks to brainstorm with is Dennis Yu, CEO of BlitzMetrics, a digital marketing company which partners with schools to train...
Lora DiCarlo

The Challenges of Marketing Sex-Tech – Lora DiCarlo on CES’s Robotics Innovation Award Revocation

When I saw Crain's NY run a click-bait story "Will sex tech lead New York City’s recovery?," I was curious which companies they were...
steve spiro

Steve Spiro “Master Connector” on Virtual vs In-Person Networking / Sales

Sales, and Marketing went digital during the pandemic, but sales and networking in particular can be more impactful in-person, F2F. I wanted to quiz...
Ben Barokas

Did Ad Industry Miss the Mark by Failing to Educate Consumers?

The Ad-Tech and digital media industry finds itself suddenly saddled with new regulations and privacy initiatives from with the top platforms. I had the...
warren zenna

GASP! Warren Zenna: Why CMOs Should Report to CROs (Chief Revenue Officers)

In BtoB in particular, the CRO holds final responsibility for new and recurring revenue. In this interview with Warren Zenna, Founder & CEO of...
Alexandra-banner-health

Collaborative Content Creation – Alexandra Morehouse – ANA / Banner Health

Alexandra Morehouse is Chief Marketing Officer, Banner Health, a Phoenix, Arizona-based nonprofit healthcare provider. Alexandra is also a board member of the Association of...