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Damian Pelliccione on building a CTV network for LGBTQ+ stories and...
The advent and growth of CTV is enabling traditionally underserved communities to have a voice and a media presence that would have been impossible...
ANDROID
Damian Pelliccione on building a CTV network for LGBTQ+ stories and...
The advent and growth of CTV is enabling traditionally underserved communities to have a voice and a media presence that would have been impossible...
Ezra Doty, of Quorum, on using location data to identify and...
I had a fascinating, in-depth conversation with Ezra Doty, CEO and Founder of Quorum, a New York-based company whose products let advertisers target high-intent...
DESIGN
Damian Pelliccione on building a CTV network for LGBTQ+ stories and...
The advent and growth of CTV is enabling traditionally underserved communities to have a voice and a media presence that would have been impossible...
GADGETS
Ezra Doty, of Quorum, on using location data to identify and market to high-intent...
I had a fascinating, in-depth conversation with Ezra Doty, CEO and Founder of Quorum, a New York-based company whose products let advertisers target high-intent...
Data Privacy and Marketing: Navigating 2024 Regulations and Consumer Trust
Data privacy and marketing are two concepts that often seem at odds. On the one hand, marketers want to collect and use as much...
Ravi Mittal, of Quizzly.ai, on using contextually relevant quizzes to deepen engagement and boost...
Because 3rd party cookies -- the traditional basis for targeted ad serving -- are going away, publishers are bracing themselves for the declining CPMs...
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LATEST ARTICLES
Damian Pelliccione on building a CTV network for LGBTQ+ stories and content
The advent and growth of CTV is enabling traditionally underserved communities to have a voice and a media presence that would have been impossible...
Ezra Doty, of Quorum, on using location data to identify and market to high-intent...
I had a fascinating, in-depth conversation with Ezra Doty, CEO and Founder of Quorum, a New York-based company whose products let advertisers target high-intent...
Data Privacy and Marketing: Navigating 2024 Regulations and Consumer Trust
Data privacy and marketing are two concepts that often seem at odds. On the one hand, marketers want to collect and use as much...
Ravi Mittal, of Quizzly.ai, on using contextually relevant quizzes to deepen engagement and boost...
Because 3rd party cookies -- the traditional basis for targeted ad serving -- are going away, publishers are bracing themselves for the declining CPMs...
Mordy Oberstein, of Wix, on the past and future of SEO
I was delighted to have an SEO-centric chat with Mordy Oberstein, Head of SEO Branding at Wix, who like myself, attended the Brighton SEO...
Atiba de Souza, of Client Attraction Pros, on mastering Video SEO
It was a real pleasure to catch up with Atiba de Souza, an organic video marketing expert who's the CEO and Founder of Client...
Mike Hauptman, of Adlib, on removing barriers and complexities from Demand-Side Platforms
I recently caught up with Mike Hauptman, CEO and Founder at Adlib, a company whose programmatic DSP (Demand-Side Platform), dubbed "The Adlib Meta DSP,"...
Will Critchlow, of SearchPilot, on SEO A/B testing and AI’s role in the future...
It was a real pleasure to catch up with Will Critchlow, CEO at SearchPilot, a UK-based company that helps proprietors of very large websites...
Ameet Khabra, of Hop Skip Media, on best practices for Google’s Performance Max, GA4,...
Ameet Khabra is founder of Hop Skip Media, a PPC agency based in Surrey, British Columbia where she oversees account strategy and execution for...
Charlene Li on Generative AI’s role in disruptive business transformation
I was pleased to catch up with Charlene Li, a well-known and renowned author, keynote speaker, advisor, and coach, to chat about her new...
Bryan Barletta, of Sounds Profitable, on the business of podcasting
I’m a big believer in the power of podcasting, so it was a real pleasure to catch up with Bryan Barletta, who created and...
Stephen F. Johnston, Jr. of Pubwise, on increasing revenue for publishers using programmatic advertising
Had an interesting, nuts-and-bolts-oriented talk with Stephen F. Johnston, Jr., CTO of Pubwise, a company that helps publishers increase revenue through programmatic advertising by...
Doug Zarkin, of Good Feet Worldwide, on humanistic marketing, emotional storytelling, and moving your...
It was a real pleasure to catch up with Doug Zarkin, Chief Brand Officer at Good Feet Worldwide, the market-leading manufacturer and retailer of...
Shawn Huber, of LastMile Retail, on helping Google crawl your site & hyperlocal SEO...
I've been doing SEO for a long time -- even before Google came onto the scene -- and so I maintain a strong interest...
Ashley Segura, of TopHatContent, on topic ideation, content creation, and influencers in the age...
I was delighted to speak with Ashley Segura, co-founder of TopHatContent, a Los Angeles-based agency focused on organic search optimization. Ashley is an accomplished...
Michelle Covey, of GS1 US, on improving product trackability throughout the global supply chain
It was a pleasure to catch up with Michelle Covey, Vice President of Innovation at GS1 US, a global non-profit organization whose mission is...
Purna Virji, of LinkedIn, on Content Marketing best practices in the age of AI
I had a lively and delightful conversation with Purna Virji, whose day job is Principal Consultant for LinkedIn's Content Solutions team, to discuss content...
Ola King on future-proofing SEO, storytelling, influencer marketing, and why SEO is a UX...
I was delighted to catch up with Ola King, formerly of Moz and now on his own as an interdisciplinary problem solver.
We discuss his...
Lee-Sean Huang, of AIGA, on the future of creativity and design in the age...
I was fortunate to get some Zoom time with Lee-Sean Huang, Senior Director of Learning & Programs at AIGA (the American Institute of Graphic...
Chris Moe, of Cartograph, on Amazon marketplace marketing & pricing strategies
I had an informative conversation with Chris Moe, CEO and founder of Cartograph, a company focused on optimizing results on Amazon's marketplace. As we...
LOL, Grant Gustin as Seymour Roas
MNTN had me in stiches on their latest campaign.
If the beard hid Grant Gustin's identity you should have caught his identity based on his...
Duane Brown, of Take Some Risk, Inc., on maximizing results in digital advertising
I had the pleasure recently to sit down with Duane Brown, CEO and Head of Strategy at Take Some Risk, a performance-focused agency based...
Andrew Holland, of JBH, on the power of digital PR in SEO
I've long been a strong advocate of digital PR, so it was a real pleasure to catch up with Andew Holland, Director of SEO...
Julia McCoy, of Content at Scale, on SEO in the age of AI-generated content
I was delighted to speak recently with Julia McCoy, President and Partner at Content at Scale, an Austin, Texas-based agency specializing in AI and...
How to Build a Strong Brand Identity and Differentiate Your Startup in a Competitive...
Building a successful brand identity is a crucial task for any startup to achieve in today's competitive and dynamic market. It takes a continuous...
SEO implications of Google Bard & Bing ChatGPT’s Hallucinogenic visions.
I got a fairy significant Bard Hallucination today, but it changed as I modified the prompts. The catalyst for my test related to a...
Lomit Patel, of Tynker, on translating kids’ love of Minecraft into a passion for...
I was eager to catch up with Lomit Patel, Chief Growth Officer at Tynker, the world's largest coding app for kids. Tynker is used...
Michael Facchin, of Ad Badger, on Amazon’s new, powerful advertising tools
I was delighted to catch up with Michael Facchin, the CEO of Ad Badger, a software company focused on Amazon PPC (Pay-Per-Click) advertising. Michael...
Advertising Week New York. Smart Sponsors Create Content Strategically
At Advertising Week New York, the smarter sponsors are taking the opportunity to create and co-create content at the event.
https://youtu.be/w4wClc1YI9k
Claudio Ludovisi, of the Pepperdine Graziadio Business School, on brand purpose, paid vs. organic...
I was delighted to chat recently with Claudio Ludovisi, of the Pepperdine Graziadio Business School. Before arriving at Pepperdine, Claudio served in high-level strategic...
