LATEST ARTICLES

Caitlin Kelly and Neel Shah, of VIVID+Co, on the Evolution of PR

I chatted recently with Caitlin Kelly and Neel Shah, Co-Founders of VIVID+Co, a technology-driven PR agency, to discuss where PR is today and where...

Dan Kartzman, of Community Power LI, on Long Island’s Non-Fossil Fueled Future

Many homeowners want to reduce their carbon footprints by using a greater mix of renewable energy in the electricity they buy each month from...

David L. Deutsch, of Deutsch & Associates, on Writing Better Direct Response Copy

I was greatly pleased to recently chat with David L. Deutsch about the challenges of writing compelling, effective copy. David is an Ogilvy &...

Winston Li, of Arima, on Democratizing Media Mix Modeling

Media Mix Modeling helps brands and agencies determine which combination of marketing channels, and which tactics performed in each channel, ultimately produce the best...

Fiona Stevens, of LoyaltyLion, on Best Practices For Online Loyalty Programs

Loyalty programs -- which encourage more customer referrals, higher customer retention, and greater sales -- have been around since the 1920s but have recently...

Casey Saran, of Spaceback, on Cutting Through the Clutter with Social Display Ads

"Banner blindness" -- the tendency of online users to mentally screen out ad units that are obviously ads -- has long been a bane...
funny

How videos go viral – Joseph Wilkins, of FunnySalesVideos.com

The advertising and media press love to talk about "viral videos," but what they don't generally mention is that marketing videos that "go viral"...

Look at the long game” with influencer marketing – Kent J Lewis

How authentic is your influencer? The advocates out there representing your brand must pass the sniff test. I had a chance to chat with Kent...
dibbs

Ben Plomion, of Dibbs: “The Metaverse is here to stay.”

The metaverse and digital collectables are here to stay and extend beyond the world of NFTs. I had an opportunity to catch up with Ben...
podcast

Are “Reciprocal Podcasts” right for you? + Overcome Obstacles in Marketing and Business

Several of you may have noticed that a while back on April 8th, I posted a video podcast with Stephan Spencer. What I didn't mention...

Michael Elson, of Voicelessons.com, on Virtualizing the Voice Lesson Industry

The market for online music education is growing rapidly. A recent report from Asute Analytica pegged projected worldwide industry growth at 18.4 percent over...
dan wagner

Dan Wagner discusses consumer identity in the app ecosystem

I had the pleasure recently to chat with Dan Wagner, Founder, CEO & Chairman, Rezolve Unlimited. Dan is an eCommerce veteran and serial entrepreneur...

Rand Fishkin on Twitter Bots and Elon Musk’s Fake Followers

Only a human knows if they are human or not (barring any existential philosophical crisis), and only a bot knows for sure that it's...
brendan kane

Brendan Kane on What Elon Musk Should Do With Twitter

Brendan Kane is a Growth Strategist, Author, and Managing Partner of Hook Point, as well as author of "Hook Point: How to Stand Out...
Stephan Spencer

Stephan Spencer on Lessons that SEO professionals can teach social media marketers

It's been interesting to watch (and participate in as a marketer) the evolution of social media. Those folks who have been in SEM and...
Gretchen Saegh-Fleming

Gretchen Saegh-Fleming: “Lean into the tribe” when marketing high-consideration products

Tribes are strong. Consumers may not even realize how many tribes they belong to. Sports and fitness tribe are usually associated with sports teams....
Sean McCaffrey

Sean McCaffrey, of GSTV: QR Codes Are Here To Stay

Outdoor advertising both traditional and digital has seen a surge in QR code use. Even the Superbowl had a major advertiser (Coinbase) feature exclusively...
jeremy padawer

NFTs and the future of digital collectibles – Jeremy Padawer of Jazwares

Toys have been collectable practically forever, eBay initially claimed it started around Pez dispensers (and later admitted it just made for a great story)....

Sweepstakes for CSR? Yep: SweepsForACause by Giving Forward

Can marketers get all the direct marketing, awareness and branding impact of a sweepstakes while also looking like philanthropic heroes to their customers? I'm...
seth hirsch

Seth Hirsch, of ShopFluency, on ROI/ROAS vs campaign scale

We live in an auction-media driven digital advertising world. That typically means that the more budgets go up, the more expensive the media gets at...

Eric Satz, Founder, Alto Solutions on Trust Building for Startups

Newcomer brands in each industry category have different challenges in building trust as a new, unfamiliar brand. When the risk of trying a new...
Christine Currie

Christie Currie, reAlpha – Inform Strategy w/ Customer Feedback

Startups move fast. One fast-moving startup is reAlpha, which empowers investors to participate in the short-term rental market through fractional property ownership. This startup...
amanda malko

Amanda Malko – G2 SEO is the gateway to your brand

Its not often that I interview someone at a brand where best practices in SEO are integrated fully into the business model. G2 is...
David J. Moore

David J. Moore, CEO, BIGtoken Discusses Programmatic Privacy

It is always great to chat with folks who helped launch the Internet. One of those people is David J. Moore who used to...
Anthony Iaffaldano

The State of Fandom – Anthony Iaffaldano Shares the Stats

Are you a fan? If you are a fan of something you probably visited Fandom, directly, via a Google search (great SEO) or social...
Chris Panebianco

Chris Panebianco on creative optimization

Chris Panebianco, is the former Chief Marketing Officer at Bankers Healthcare Group, a company committed to providing hassle-free financing solutions for licensed healthcare and...
Darwin Liu

Darwin Lui – X Agency on best practices for using the influencer marketing channel

It's particularly rewarding to interview Didit alumni. Darwin Lui is one Didit alumnus who chose the entrepreneurial path as CEO of X Agency, a...
klaus werner

Klaus Werner – Global Industrial on evaluating new mid-funnel marketing channels

Brands can't thrive on lower-funnel marketing alone. That's one of the topics I discuss with Klaus Werner, Chief Marketing and Digital Officer, Global Industrial, a...
Cheryl Contee

Cheryl Contee’s essential advice for entrepreneurs and startup founders

All entrepreneurs face challenges. Cheryl Contee, entrepreneur, author, and Founder and Chair of Do Big Things is even more impressive as a co-founder of...
Ishveen Anand

Ishveen Anand on influencer / sports marketing best practices for marketers

Influencers come in all shapes, sizes and flavors. One form of influencer that has broad appeal to marketers and has a high perceived value...