Thursday, September 29, 2022

Recent Articles

Caitlin Kelly and Neel Shah, of VIVID+Co, on the Evolution of...

I chatted recently with Caitlin Kelly and Neel Shah, Co-Founders of VIVID+Co, a technology-driven PR agency, to discuss where PR is today and where...

Dan Kartzman, of Community Power LI, on Long Island’s Non-Fossil Fueled...

Many homeowners want to reduce their carbon footprints by using a greater mix of renewable energy in the electricity they buy each month from...

David L. Deutsch, of Deutsch & Associates, on Writing Better Direct...

I was greatly pleased to recently chat with David L. Deutsch about the challenges of writing compelling, effective copy. David is an Ogilvy &...

Winston Li, of Arima, on Democratizing Media Mix Modeling

Media Mix Modeling helps brands and agencies determine which combination of marketing channels, and which tactics performed in each channel, ultimately produce the best...

Fiona Stevens, of LoyaltyLion, on Best Practices For Online Loyalty Programs

Loyalty programs -- which encourage more customer referrals, higher customer retention, and greater sales -- have been around since the 1920s but have recently...

Casey Saran, of Spaceback, on Cutting Through the Clutter with Social...

"Banner blindness" -- the tendency of online users to mentally screen out ad units that are obviously ads -- has long been a bane...

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