Monday, September 27, 2021

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FTD’s Taryn Rayment on “blowing up” pre-pandemic media plans

Sometimes it takes a major catalyst to be the wake-up call to marketers that their media plans and marketing plans need top-down review. That's one...

Allan Levy – IOS changes are radically changing email marketing

Some email marketers aren't ready for the change. Measurement of "opens" is on it's way out. Allan Levy, CEO of Alchemy Worx, a data-driven...

Wait, don’t launch that sweepstakes yet! Jack Paxton @ VYPER Prize...

What's the right prize to offer when you launch your sweepstakes or contest? Find out from Jack Paxton, the Founder of Vyper.io ,a platform...

Mediastruction’s Marilois Snowman and Jenna Umbiranna on media efficiency

If you aren't talking to the right audience, you are wasting media dollars! In this segment I interview both Marilois Snowman, CEO & Founder, and...

Lisa Buyer on how short-term thinking undermines proper investment in earned...

I had the pleasure of catching up with Lisa Buyer, CEO & Founder of The Buyer Group. Lisa is an author and subject matter...

Clayton Reid: Paid Social reached the “tipping point” Paid social and...

How blurred are the lines between paid and earned media in social? When it comes to delivering impact at scale, Clayton Reid makes the...

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