### @ the end of a Press Release

Halo Group (a Didit Company) has an article where they explain why ### three pound or hash tags are used at the end of...

Don’t Mix Research & Marketing

I've been tempted myself to use a survey to communicate as opposed to collect valuable information about prospects or clients, and while it is...

Amazon Prime’s Brand Unsafe T-Shirt Advertising on Pressure Cooker Nut Job

NYC had a bomb scare caused by someone who has provided Amazon Prime Day an unexpected and brand unsafe product placement. Clearly, some brand-unsafe advertising...

Grappling with Clickless Searches from a Portalized Google

Remember "portals?" Back in the 1990s, becoming a "portal" was what web-based media companies did to resist losing users to 3rd-party sites whose advertising...

Pizza, Politics Pete, The Donald and Marketing

Sometimes a pizza says a lot. Politicians seem drawn to pizza, and for Pete Buttigieg, there's an alliteration to be had... So, when I...

Customer Service & Experiential Branding – Vonage Loses me to Ooma

One can easily make a case that customer service should be owned by marketing. Billions of dollars in marketing budget are deployed to get...

Google and Bing Are Handling the SoulCycle Boycott Controversy Very Differently

SoulCycle is much in the news this past week as it struggles to address a growing viral consumer boycott of itself, along with Related...

So, now I’m a “Gawker Stalker” (and brand unsafe)

Got an interesting press hit today as a result of my prior interest in Gawker. (As it happens, that NY Post story is apparently...

Brand Safe Advertising – Standards or “Eye of the Beholder?”

The digital advertising ecosystem spends a fair amount of time and energy discussing and addressing the issue of "brand safety; several studies have been...

Will Amazon Cut All The Waste From Audio Advertising?

Advertising Age reported that Amazon has rolled out audio advertising.  While the test advertisers and their agencies weren't blown away, the key to understand...

The Many Benefits of PPC Personalization

Econsultancy.com – a UK-based marketing consultancy firm – recently published a report enumerating the many beneficial effects of personalizing paid search campaigns. The report’s...

Kevin Lee CEO and owner of the eMarketing Association

I've been active with the eMA nearly as long as it's been around, as a speaker, advisor and overall fan of the organization. Today, I...

5 Steps to Get Your Business Ready for Voice Search

Voice search query volume is rising. This form of search has been waiting in the wings for many years (arguably, it’s been waiting to...

Learning from CMO Mistakes

The average tenure of a corporate CMO (Chief Marketing Officer) is now just 43 months – less than half of that of a typical...

How to Get Your Content “Snippetized” by Google

Ahrefs.com recently published an interesting study on Featured Snippets, a type of organic listing that Google may display for selected queries that meet certain...

Forrester: Search is a “Channel Amplifier” (that deserves more budget)

A recently released white paper from Forrester Research – in concert with Catalyst and Microsoft – characterizes paid search as “a synergistic amplifier” of other...

Content Marketing: the Secret Weapon of CRM

Acceptance of content marketing among B2B marketers has grown in recent years. According to the Content Marketing Institute, 88 percent of B2Bs now use some...

Developing Rankbrain/Hummingbird-Friendly Content

In the wake of Google's new Hummingbird and Rankbrain algorithms, content marketers are finding it necessary to supplement their traditional, keyword-centric content strategies with additional “conversationally-oriented” words...

Adobe: Email Continues to Be a Preferred Marketing Channel

Email is hardly a new communications channel – in fact, it’s almost 40 years old (the first email message was sent in 1971). But email...

WordStream: SMBs Need to Act to Level the Playing Field

WordStream.com – a popular digital marketing site -- has published results from a large-scale study on SMB (Small to Medium-Sized Business) paid search and its...

PPC and SEO Work Better Together Than in Separate Silos

PPC and SEO initiatives are projects often executed by different teams. In some organizations, SEO is handled in-house, with PPC outsourced to an external...

Mary Meeker Cites Flattening Global Net Growth, Booming Mobile Ad Biz

Mary Meeker's annual study of macro trends is always of interest. Meeker has been putting together these "30,000-foot" maps of the terrain of internet...

Facebook Tips Scales In Favor of Influencers

Roll with the punches. That’s what brands have to do in a world ruled by Facebook, and that’s what’s happening now that the social...

Emergent Grey Hat SEO Tactics: What the Experts Think

The traditional binary distinction between “white hat” (completely legal/approved by Google) and “black hat” (against Google’s guidelines; possibly against the law) SEO is being...

Canny Use of Direct Mail Can Help Online Media Performance

There's no question that an important part of your demographic uses digital media. And if you can precisely identify where your most profitable customers...

Defending Content Marketing

Content marketing is getting a bit more respect these days, but the battle isn’t over. Many marketers continue to be skeptical about the discipline's...

Microconversions Matter

Every marketer wants conversions: form fill-outs, phone calls, shopping cart purchases, but marketers also need to pay attention to “micro-conversions:” these are actions taken...

Current B2B Marketing Trends Highlighted in Google/Compete.com Study

Mike Miller, Google’s Director of Industrial Markets, had some interesting things to say about current trends in B2B marketing in an interview posted to...

Strategic CMO: Johan Grundin

In November, 2010, at Ad:Tech New York, Didit interviewed Johan Grundin, Interactive Marketing Manager at Saab. Discussion topics included generating consumer demand for automobile...

Strategic CMO: Bruce Clay

In November, 2010, Didit interviewed Bruce Clay, CEO, Bruce Clay Inc., at Ad:Tech New York. Discussion topics included differentiating the organic algorithms of search...