LATEST ARTICLES

Kara Goldin is Undaunted: “Words are powerful things.”

Kara Goldin, Founder & CEO, Hint Inc., best known for its award-winning Hint water. In this segment, Kara and I discuss how entrepreneurs should...

Adam Katz – Tik Tok Rocks | Brand Mentality and the...

Coming from the early days of SEM, Paid Social, and programmatic, I've always been a fan of a nimble marketing plan and media plan...

Brian Dolan at WorkReduce: “remote work is here to stay.”

The pandemic forced many agencies and brands (and many other knowledge-worker businesses) moved to WFH. According to Brian Dolan, CEO/Founder at WorkReduce, remote work is...

Creative Optimization Strategies as Media Leverage – Michael Hubbard

Sometimes the creative teams and media teams are at different agencies. However, great creative is critical to the success of a media campaign. Michael Hubbard,...

Influencer Marketing dos and don’ts from Rachel Greenberg

It's instructive to have conversations with folks who bridge the world of startup finance and the marketing world. Rachel Greenberg is one of those people...

Best Channels – Where the Customers Are – Chaitenya Razdan, Care...

It's often fun to talk to startup founders who have a social impact product. Not all social impact products are environmental. I enjoyed talking to...

Location – Location – Location DATA. Driving Foot Traffic With Geo-Targeting

Search engine queries tell us a lot about the consumer and what they want right now. One other really strong signal about what a...

Matt Diiorio from MetLife on Cookie-Centric to Consent-Driven Marketing

Matt Diiorio, is the AVP, Global Brand & Marketing at MetLife. In this segment, Matt and I discuss how marketers, including Metlife, are adapting...
matt capala

Add Video Into Your Editorial Calendar – Matt Capala and Kevin...

Part of the fun in running the eMarketing Association is catching up with friends and Didit alumni (my main gig). Matt Capala, is a Didit...

Sean O’Neal on Ad Blockers, Content Marketing, and the “flight to...

Sean O'Neal has been on all sides of the digital marketing ecosystem, advertising, research/measurement and earned media. That's why it's been so much fun...