LATEST ARTICLES

Seth Hirsch, of ShopFluency, on ROI/ROAS vs campaign scale

We live in an auction-media driven digital advertising world. That typically means that the more budgets go up, the more expensive the media gets at...

Eric Satz, Founder, Alto Solutions on Trust Building for Startups

Newcomer brands in each industry category have different challenges in building trust as a new, unfamiliar brand. When the risk of trying a new...

Christie Currie, reAlpha – Inform Strategy w/ Customer Feedback

Startups move fast. One fast-moving startup is reAlpha, which empowers investors to participate in the short-term rental market through fractional property ownership. This startup...

Amanda Malko – G2 SEO is the gateway to your brand

Its not often that I interview someone at a brand where best practices in SEO are integrated fully into the business model. G2 is...

David J. Moore, CEO, BIGtoken Discusses Programmatic Privacy

It is always great to chat with folks who helped launch the Internet. One of those people is David J. Moore who used to...

The State of Fandom – Anthony Iaffaldano Shares the Stats

Are you a fan? If you are a fan of something you probably visited Fandom, directly, via a Google search (great SEO) or social...

Chris Panebianco on creative optimization

Chris Panebianco, is the former Chief Marketing Officer at Bankers Healthcare Group, a company committed to providing hassle-free financing solutions for licensed healthcare and...

Darwin Lui – X Agency on best practices for using the...

It's particularly rewarding to interview Didit alumni. Darwin Lui is one Didit alumnus who chose the entrepreneurial path as CEO of X Agency, a...

Klaus Werner – Global Industrial on evaluating new mid-funnel marketing channels

Brands can't thrive on lower-funnel marketing alone. That's one of the topics I discuss with Klaus Werner, Chief Marketing and Digital Officer, Global Industrial, a...

Cheryl Contee’s essential advice for entrepreneurs and startup founders

All entrepreneurs face challenges. Cheryl Contee, entrepreneur, author, and Founder and Chair of Do Big Things is even more impressive as a co-founder of...

Ishveen Anand on influencer / sports marketing best practices for marketers

Influencers come in all shapes, sizes and flavors. One form of influencer that has broad appeal to marketers and has a high perceived value...

Erik Huberman: “TikTok has done an incredible job”

TikTok vs FB/IG vs Snap vs YouTube... Is it the battle of the content or the battle of the algo? Perhaps the brand and...

Todd Marks – Mindgrub on avoiding rookie digital marketing mistakes

Digital marketing, digital media and online advertising aren't new. Neither is deployment of apps as a marketing touchpoint. Yet many marketers may rookie mistakes...

Andrew Hazen – embracing video as a local marketing medium

Video advertising has always been aspirational for local marketers, but production costs and the costs to be on a local broadcast radio station got...

A Con in Context

This guest post is from Method Media Intelligence Chief Revenue Officer Marc Goldberg.   If you ever get a chance to see Scott Galloway speak at...

Dennis Hoffman – Engage USA Interviews Kevin Lee

This time, I'm the one getting interviewed. Nonprofits struggle with marketing and how best to leverage Cause Marketing, CSR, and partnerships. In this Greater Returns...

Michael Rodov, AdNode: Agency automation is here to stay

In this interview I discuss the efficiencies or lack thereof when it comes to placing and reconciling insertion orders in digital media. My guest,...

Dave Hills on the future of contextual marketing

Given his role, Dave Hills, CEO of Advanced Contextual will have a strong POV on the future of contextual marketing, of course, he's bullish....

Mitch Joel on fixing Facebook

Outrage and Facebook seem to go hand-in-hand, but Mitch Joel points out, the difficulties of regulating a huge platform "where billions of people can...

Michael Blanche and Jon Lowen on the evolution of cannabis industry...

It's been interesting to see how different marketers, agencies and platform providers are dealing with regulated industries or industries where some platforms have implemented...

Tigist Ketema – COGENCY GLOBAL on budgeting for earned and paid...

In my conversation with Tigist Ketema, we covered several topics, including how BtoB and BtoC marketing share the human element. We also discussed the...

Brian Harniman: Marketing is not a tax

My good friend Brian Harniman is the Director of Strategy at FROM: The Digital Transformation Agency. So, when we catch up it's always fun...

FTD’s Taryn Rayment on “blowing up” pre-pandemic media plans

Sometimes it takes a major catalyst to be the wake-up call to marketers that their media plans and marketing plans need top-down review. That's one...

Allan Levy – IOS changes are radically changing email marketing

Some email marketers aren't ready for the change. Measurement of "opens" is on it's way out. Allan Levy, CEO of Alchemy Worx, a data-driven...

Wait, don’t launch that sweepstakes yet! Jack Paxton @ VYPER Prize...

What's the right prize to offer when you launch your sweepstakes or contest? Find out from Jack Paxton, the Founder of Vyper.io ,a platform...

Mediastruction’s Marilois Snowman and Jenna Umbrianna on media efficiency

If you aren't talking to the right audience, you are wasting media dollars! In this segment I interview both Marilois Snowman, CEO & Founder, and...

Lisa Buyer on how short-term thinking undermines proper investment in earned...

I had the pleasure of catching up with Lisa Buyer, CEO & Founder of The Buyer Group. Lisa is an author and subject matter...

Clayton Reid: Paid Social reached the “tipping point” Paid social and...

How blurred are the lines between paid and earned media in social? When it comes to delivering impact at scale, Clayton Reid makes the...

Susan Bratton on marketing to the 15 percent of Americans care...

Many eMA readers and viewers know Susan Bratton as a long-time contributor to the marketing ecosystem as Chairman Emeritus of the ad:tech Expositions and...

Stirista’s Vincent Pietrafesa on budgeting best practices for segmentation marketing

In this segment, I talk with Vincent Pietrafesa, VP of B2B Products & Partnerships and co/host of The Marketing Stir Podcast at Stirista, a...