LATEST ARTICLES

DeAnn Campbell, of AAG Consulting, on B2B sales & marketing alignment...

I recently had the pleasure of interviewing DeAnn Campbell, of AAG Consulting, an Atlanta-based firm providing strategic advice for B2B companies. DeAnn is an...

Carrie Hutchison, of Re:wild, on conserving and preserving the planet’s wilderness

Carrie Hutchison is Director, Brand and Marketing, at Re:wild, an organization whose mission is to “rewild” and restore natural environments across the world. Active...

Amazon to shut down SMILE leaving 1 million nonprofits seeking new...

Today, Amazon announced via an email to my nonprofit (Giving Forward) and via blog post that it will "wind down AmazonSmile by February 20,...

Michael Egenthal, of Squabble, on streamlining small claims filing YES Sue-em!

If you've worked at an agency or elsewhere in marketing, you know that it's often the case that people just don't get paid. Sometimes...

Why I love being a Marketing Mad Scientist (podcast)

I just recently did a podcast with Dan Englander at Sales Schema about my passion for the agency business and form investing new tech...

Example of LinkedIn Lead-Gen ad – CEO Coaching International

I've been doing some less than complimentary ad commentaries, but here's a good one LOL. I'm a LinkedIn power-user, however, I don't have the time...

Sara Ajemian, of Rollworks, on the power of ABM marketing

If you're doing any kind of marketing, prospecting, or business development for your B2B company, you're probably familiar with ABM (Account-Based Marketing). ABM is...

Declan Dunn, of Dunn Simply, on performance marketing, content, AI, influencers,...

I was very glad to catch up with Declan Dunn, who I've heard speak at multiple performance and affiliate marketing events in the past...

Rich Goldstein, of Goldstein Patent Law, on patents, trademarks, and IP...

Rich Goldstein is principal attorney at Goldstein Patent Law, a firm specializing in patents, trademarks, and IP (Intellectual Property) law. I've known Rich for...

Beyond George Santos: It’s time for verified company affiliation in LinkedIn!

When representative-elect George Santos falsely claimed to have worked at Citigroup and Goldman, did that harm the companies? Perhaps if he had a LinkedIn...

Internal RSS or Data fail at MSN?

I use Edge as a browser when I need to keep cookies separate. Easier than switching personas in chrome. What's up MSN? China ends Warplanes? Seemed like...

Video Game MUST be crushing it with orgasmic audio interrupt

The ad-analyst in me can't help but deconstruct "successful" ads that demonstrate their success as a result of their spending. This is true in...

Linda Bethea, of Danone, on marketing a “purpose-driven” brand and connecting...

Linda Bethea is Head of Marketing at Danone, a global brand with a broad portfolio of consumer goods that's also a "B Corp," which...

Christina Kay, of ResellerRatings, on harnessing the power of user generated...

UGC (User Generated Content) has been around as long as the open web has been with us; in fact, UGC predates the web, given...

Was it my imagination?? Or did Paco Rabanne use a coke...

You be the judge. Paco Rabanne is a party brand.  I get it. But check out this ad. https://www.youtube.com/watch?v=b4kJJRDzFOc   In particular 9 seconds in: https://youtu.be/b4kJJRDzFOc?t=9 Am I not supposed to...

AT&T’s “cutting edge” spam unsubscribe process

Sometimes big entities can get away with SPAM. AND continue to use completely customer-unfriendly systems and processes. It's embarrassing.  Sorry, HEY, AT&T invest a few...

My 10 picks for Twitter CEO (Elon’s poll shows most users...

I started watching the Elon Twitter poll Sunday night, December 18th 2022 and the poll shows Twitter user would prefer that Elon select another...

Katrina Wong, of Twilio, on the power of CDPs

CDPs (Customer Data Platforms) are having their moment. Driven by the need for brands to personalize communications with customers in an era when traditional...

Sheryl Goldstein, of the IAB, on the IAB’s expanded mission

Sheryl Goldstein is Executive Vice President and Chief Industry Growth Officer at the IAB (Internet Advertising Bureau), an organization whose original mission -- to...

Tim Galles, of Barkley, on branding, brand purpose, and creativity

Tim Galles is Chief Idea Officer at Barkley (formerly Barkley Evergreen & Partners), a Kansas-based full service advertising agency with a rich legacy and...

Nick Stamoulis, of Brick Marketing, on the future of SEO, GA4,...

SEO has changed a lot since I began optimizing web sites more than two decades ago in the pre-Google era of Hotbot, Lycos, Magellan...

Dan Englander, of Sales Schema, on effective biz dev strategies for...

Dan Englander is CEO of Sales Schema, a specialist firm that helps agencies and SAAS firms find new business opportunities. He's also an author...

Josh Greene, of the Mather Group, on SEO for Wikipedia and...

Josh Greene is CEO at The Mather Group, a Washington, DC-based agency providing Online Reputation Management, Wikipedia Consulting, SEO and PPC services. Because Wikipedia...

How socks are humanizing homelessness “one sock at a time” and...

Adina Lichtman, of Knock Knock Give a Sock extended her sock-giving mission to include corporate sponsored dinners where employees of the firm dine with...

Kate Brady, of PepsiCo, on building strong connections with consumers via...

I caught up with Kate Brady, PepsiCo's Global Head of Next Gen DTC Connections & Innovation, to discuss what Pepsi is doing in terms...

Cory Treffiletti, of FIS, on data-driven B2B storytelling

Cory Treffiletti is SVP Marketing at FIS, a large fintech company that supplies a lot of the technology used by banks and broader financial...

Laurel Rossi, of Infillion, on the future of CTV and addressable...

Laurel Rossi is CMO of Infillion, a company developing technology solutions that help unify the customer journey for a more personalized approach to advertising,...

Elon and MrBeast. Twitter CPM for creators doesn’t need to match...

Elon and MrBeast as well as KSI and Marques Brownlee had an interesting conversation on Twitter regarding CPMs/RPMs payable to creators. https://twitter.com/elonmusk/status/1594865247323660290?s=20&t=9YctAbcPKP50oP0YHGdUkQ What I completely missed...

Matt Conlin, of Fluent, on Twitter, omnichannel messaging strategy, and the...

Matt Conlin is Founder and President of Fluent. I've known Matt for more than a decade and wanted to have a conversation with him...

Marilyn Mead, of Winmo, on better sales prospecting

Marilyn Mead is VP of Marketing at Winmo, a platform that tracks companies, agencies, and brands controlling about $100 billion in yearly marketing spend....