The evolution of (cookieless) targeting + tracking – Oren Netzer of...

The third-party cookie is dying. Marketers and agencies are freaking out. So are wall-street analysts (but for slightly different reasons). It's never been entirely...

Cut through the noise in marketing KPIs, find the truth. Ujjwal...

Few marketers have as strong a grasp of marketing data and KPIs as Ujjwal Dhoot, the CMO at DXL, a multi-channel retailer. Speaking of...

Public Relations Professionals – Common Mistakes – Gregory Galant’s POV

Earned media and PR remain powerful elements of an overall marketing campaign, and with the addition of SEO value, PR is even more powerful. I...

Are Content Hubs An Overlooked SEO Strategy? –

It's always great to catch up with fellow SEO enthusiasts. I had the pleasure of discussing a bunch of SEO topics with Joseph Franklyn McElroy...

Brands, Manufacturers and Amazon – Peter Horan’s Strategic View

The tug-of-war between major brands and in-house "store brands" has escalated with the arrival of Amazon. Major product brand owners have always been nervous...

Space Jam #2 and the use of humor in advertising

Hunter Fine's recent adventure into Space Jam (Recipe #2)... See below... brought him to my attention, but he's a skilled copywriter and creative director....

Content Marketing For The Travel Industry

Leisure travel decisions, in particular, are not made at a moment's notice. The higher the price tag, the more research goes into every facet...

The New IO – More Control Than Programmatic

You have some new media buying options, and you may not know it. All media is going digital to some degree, and media has always...

Matt Turck, Chief Revenue Officer, Megaphone on the Future of Podcasting

Podcasts are HOT! You may have read that recently Spotify announced the "Strategic Acquisition of Podcast Technology Leader, Megaphone" which further cements the importance...

Opportunity Costs in Hiring – Workforce Diversity

Successful marketing and advertising rely on great people, in the right roles. More than many other professions, having the wrong person in a role...

Make Sure Your Metrics Are Accurate – Victor Cho, CEO Evite

Victor Cho is the CEO of Evite and remains hands-on within the marketing channel for his business. Victor and I were discussing over-hyped marketing channels...

Jackson Jeyanayagam at Clorox discusses social impact, brand authenticity

We generally don't think of Clorox as a DTC company, but increasingly, brands find themselves driven to forge direct relationships with customers for at...

Eric Schurenberg – Perils of Short-Term Corporate Thinking

Business people have to watch themselves not to get caught up in short-term thinking. In my conversation with Eric Schurenberg, CEO of Mansueto Ventures, home...

Is Social Commerce in it’s Infancy? Milton Pappas on Social Commerce

Milton Pappas, (currently at toplooks.ai) and I had a conversation recently on all the forms of digital marketing and how they combine to form...

Jeanniey Walden on Omni-Channel Marketing Mix and Shiny Objects

Getting the marketing mix right is key to every business. I had the pleasure of catching up with Jeanniey Walden the CMO of DailyPay,...

Matt Blumberg’s startup, Bolster Delivers Fractional and Interim Execs

Even before the Covid-19 pandemic, it was already clear to Matt Blumberg and his co-founders at Bolster that there was a shortage of high-end,...

The Google Tax – Conversation with SCOTTeVEST CEO Scott Jordan

I had the pleasure of catching up with Scott Jordan recently, and we turned it into an interview. https://youtu.be/wdYMb3Y1kZI One of the topics we discussed was...

Use your CPOP to improve SEO and marketing

If you don't "own the SERP" yet then you still have more work to do. SEO practitioners, CMOs and VPs of marketing often forget...

Barry Schwartz & Kevin Lee – SEO Past and Future. Core...

barry
Are you ready for Core Web Vitals? I had the pleasure of catching up with fellow SEO enthusiast Barry Schwartz recently in a socially-distanced interview...

Paid Media Optimization – A Sisyphean Task

Optimizing across paid media channels and within paid media channels is an endless task. One might even call it Sisyphean. No sooner has a team...

Is the US DOJ too Docile with Google

Reports by the WSJ and the NY Times both point to likely antitrust activity against Google by the US DOJ. CNET and others report...

Kevin Lee Launches GoodBuzz.org merging it with We-Care.com

We-Care generated over $8 million for nonprofits using cause marketing powered commerce and was the "inspiration" for Amazon SMILE. Now Kevin Lee the founder of We-Care...

Coronavirus, Winners and Losers

Clearly, the new normal won't look like the old-normal. I think the gorilla in the room is unemployment. The numbers vary but about 25 million...

Beyond the press release – the permanence of PR for SEO

Traditional public relations best practices evolved from a period in time where the press hit was a flash-in-the-pan. You'd get your press hit and...

What is knewz.com? & What is NewsCorp Thinking?

I came across a banner ad for Knews while reading a typically titillating story on the NY Post. Because my nonprofit Giving Forward is...

Ad-Land Goes Remote – Budgets Evaporate

With the COVID-19 / Coronavirus mitigation plans in place for NYC and most large cities, and nearly every marketing and advertising event canceled Ad-Land...

Hey Twitter, is Surfermom77 a Russian Account?

Hey Twitter, have a question for you, but first... Let's compare the political advertising ban at Twitter to the "Earned Media" impact that a fake...

Strategic CMO: David Levin of Bob’s Discount Furniture

On August 23rd, 2019, Kevin Lee, of Didit and the eMarketing Association, interviewed David Levin, VP, Customer Experience & Digital Innovation, Bob's Discount Furniture. A...

The Many (Bitter) Flavors of Influencer Fraud

Social media influencers have been grabbing a bigger piece of the digital ad pie. In 2019, about $8 billion was paid to influencers to...

Sharpie Takes a Wait-and-See Approach to #SharpieGate on Social Media

Sometimes lightning strikes for a brand -- and that downward heavenly spark struck this past week in the wake of "SharpieGate" -- the multi-day...