Brands, Manufacturers and Amazon – Peter Horan’s Strategic View
The tug-of-war between major brands and in-house "store brands" has escalated with the arrival of Amazon. Major product brand owners have always been nervous...
Space Jam #2 and the use of humor in advertising
Hunter Fine's recent adventure into Space Jam (Recipe #2)... See below... brought him to my attention, but he's a skilled copywriter and creative director....
Content Marketing For The Travel Industry
Leisure travel decisions, in particular, are not made at a moment's notice. The higher the price tag, the more research goes into every facet...
The New IO – More Control Than Programmatic
You have some new media buying options, and you may not know it.
All media is going digital to some degree, and media has always...
Matt Turck, Chief Revenue Officer, Megaphone on the Future of Podcasting
Podcasts are HOT! You may have read that recently Spotify announced the "Strategic Acquisition of Podcast Technology Leader, Megaphone" which further cements the importance...
Opportunity Costs in Hiring – Workforce Diversity
Successful marketing and advertising rely on great people, in the right roles. More than many other professions, having the wrong person in a role...
Make Sure Your Metrics Are Accurate – Victor Cho, CEO Evite
Victor Cho is the CEO of Evite and remains hands-on within the marketing channel for his business.
Victor and I were discussing over-hyped marketing channels...
Jackson Jeyanayagam at Clorox discusses social impact, brand authenticity
We generally don't think of Clorox as a DTC company, but increasingly, brands find themselves driven to forge direct relationships with customers for at...
Eric Schurenberg – Perils of Short-Term Corporate Thinking
Business people have to watch themselves not to get caught up in short-term thinking.
In my conversation with Eric Schurenberg, CEO of Mansueto Ventures, home...
Is Social Commerce in it’s Infancy? Milton Pappas on Social Commerce
Milton Pappas, (currently at toplooks.ai) and I had a conversation recently on all the forms of digital marketing and how they combine to form...
