Google and Bing Are Handling the SoulCycle Boycott Controversy Very Differently
SoulCycle is much in the news this past week as it struggles to address a growing viral consumer boycott of itself, along with Related...
So, now I’m a “Gawker Stalker” (and brand unsafe)
Got an interesting press hit today as a result of my prior interest in Gawker. (As it happens, that NY Post story is apparently...
Brand Safe Advertising – Standards or “Eye of the Beholder?”
The digital advertising ecosystem spends a fair amount of time and energy discussing and addressing the issue of "brand safety; several studies have been...
Will Amazon Cut All The Waste From Audio Advertising?
Advertising Age reported that Amazon has rolled out audio advertising. While the test advertisers and their agencies weren't blown away, the key to understand...
The Many Benefits of PPC Personalization
Econsultancy.com – a UK-based marketing consultancy firm – recently published a report enumerating the many beneficial effects of personalizing paid search campaigns. The report’s...
5 Steps to Get Your Business Ready for Voice Search
Voice search query volume is rising. This form of search has been waiting in the wings for many years (arguably, it’s been waiting to...
Learning from CMO Mistakes
The average tenure of a corporate CMO (Chief Marketing Officer) is now just 43 months – less than half of that of a typical...
How to Get Your Content “Snippetized” by Google
Ahrefs.com recently published an interesting study on Featured Snippets, a type of organic listing that Google may display for selected queries that meet certain...
Forrester: Search is a “Channel Amplifier” (that deserves more budget)
A recently released white paper from Forrester Research – in concert with Catalyst and Microsoft – characterizes paid search as “a synergistic amplifier” of other...
Content Marketing: the Secret Weapon of CRM
Acceptance of content marketing among B2B marketers has grown in recent years. According to the Content Marketing Institute, 88 percent of B2Bs now use some...
