eMarketing Association

Wistia is a Cambridge, MA-based company with a video marketing platform whose overarching purpose is to help marketers make better videos. The company's mission...

Casey Cheshire, founder, CEO & Podcast Architect at Ringmaster Conversational Marketing, a New Hampshire-based agency, is a fascinating guy with a true passion for...

As the VP of Non Profit Services at Cogency Global, Ron Barrett knows a lot about regulatory compliance for non-profits engaged in fundraising activities....

Zack Rosenberg leads CatapultX, a company seeking to bring the same level of contextual targeting long available to search and direct advertising search to...

Ryan Riggins is an industry veteran who wears a bunch of hats. He's an partner/investor in Omnibrands -- a DTC product studio that partners...

It's no secret that new privacy regulations -- in place and on the horizon -- are changing the digital marketing environment. Marketers can no...

Senreve is a sustainable luxury accessory brand that's lately been making waves. The company has a line of very successful handbags, has raised over...

More than 5 million Americans are living somewhere on the autistic spectrum; in the next 10 years, 500 thousand will graduate from school and...

Anyone interested in buying, selling, or investing in an online business should know about Flippa.com, a Melbourne, Australia-based, global online marketplace that's democratizing and...

Podcasting has exploded in the past decade. Today, more than 100 million Americans regularly listen to podcasts on their desktops, smart phones, or tablets,...

The information system we know as the World Wide Web is now more than 30 years old. This system has evolved steadily since its...

There's no question that using influencers in one's marketing campaigns can break through the clutter, especially in an era in which many web users...

Are there better models for building online communities than those provided by the big, dominant social networks? Gina Bianchini is convinced that there are and...

While in-person networking events aren't as frequent as they were in 2019, the networking industry -- wracked by COVID -- is beginning to revive,...

E-commerce marketing is a fiercely competitive game, and competing brands are all looking for new ways to better identify and market to their most...

When you see a YouTube ad more than once, you might be getting targeted based on location, retargeting, or a dozen other reasons, but...

Among the industries that were hardest hit by the COVID-19 pandemic were the performing arts. Broadway's shutdown lasted for two years, throwing thousands of...

I chatted recently with Caitlin Kelly and Neel Shah, Co-Founders of VIVID+Co, a technology-driven PR agency, to discuss where PR is today and where...

Many homeowners want to reduce their carbon footprints by using a greater mix of renewable energy in the electricity they buy each month from...

I was greatly pleased to recently chat with David L. Deutsch about the challenges of writing compelling, effective copy. David is an Ogilvy &...

Media Mix Modeling helps brands and agencies determine which combination of marketing channels, and which tactics performed in each channel, ultimately produce the best...

Loyalty programs -- which encourage more customer referrals, higher customer retention, and greater sales -- have been around since the 1920s but have recently...

"Banner blindness" -- the tendency of online users to mentally screen out ad units that are obviously ads -- has long been a bane...

The advertising and media press love to talk about "viral videos," but what they don't generally mention is that marketing videos that "go viral"...

How authentic is your influencer? The advocates out there representing your brand must pass the sniff test. I had a chance to chat with Kent...

The metaverse and digital collectables are here to stay and extend beyond the world of NFTs. I had an opportunity to catch up with Ben...

Several of you may have noticed that a while back on April 8th, I posted a video podcast with Stephan Spencer. What I didn't mention...

The market for online music education is growing rapidly. A recent report from Asute Analytica pegged projected worldwide industry growth at 18.4 percent over...

I had the pleasure recently to chat with Dan Wagner, Founder, CEO & Chairman, Rezolve Unlimited. Dan is an eCommerce veteran and serial entrepreneur...

Only a human knows if they are human or not (barring any existential philosophical crisis), and only a bot knows for sure that it's...