eMarketing Association

NYC had a bomb scare caused by someone who has provided Amazon Prime Day an unexpected and brand unsafe product placement. Clearly, some brand-unsafe advertising...

Remember "portals?" Back in the 1990s, becoming a "portal" was what web-based media companies did to resist losing users to 3rd-party sites whose advertising...

Sometimes a pizza says a lot. Politicians seem drawn to pizza, and for Pete Buttigieg, there's an alliteration to be had... So, when I...

One can easily make a case that customer service should be owned by marketing. Billions of dollars in marketing budget are deployed to get...

SoulCycle is much in the news this past week as it struggles to address a growing viral consumer boycott of itself, along with Related...

Got an interesting press hit today as a result of my prior interest in Gawker. (As it happens, that NY Post story is apparently...

The digital advertising ecosystem spends a fair amount of time and energy discussing and addressing the issue of "brand safety; several studies have been...

Advertising Age reported that Amazon has rolled out audio advertising.  While the test advertisers and their agencies weren't blown away, the key to understand...

Econsultancy.com – a UK-based marketing consultancy firm – recently published a report enumerating the many beneficial effects of personalizing paid search campaigns. The report’s...

Voice search query volume is rising. This form of search has been waiting in the wings for many years (arguably, it’s been waiting to...