eMarketing Association

The 2020's are defined as a period of even more rapid change than normal within the digital marketing ecosystem and much of that change...

With new channels come new marketing methodologies. Jeff Nicholson, Co-Founder and CEO of Tracer, a data intelligence platform built to solve complex data equations. In...

This decade might be coined the decade of data, both in terms of the newly found power of data, as cloud infrastructures come of-age,...

The massive Digital Ecosystem players are stifling innovation, according to Scot Wingo, and I have to agree.  Recent changes to the digital marketing ecosystem...

Tammy Wood, Director of Global SEO - Automation Anywhere. In this segment, Tammy and I discuss what Google's recent announcements with respect to optimizing...

Larger marketers already have the advantage of statistically valid marketing data in minutes where it might take days or weeks. Smaller marketers also can...

Kara Goldin, Founder & CEO, Hint Inc., best known for its award-winning Hint water. In this segment, Kara and I discuss how entrepreneurs should...

Coming from the early days of SEM, Paid Social, and programmatic, I've always been a fan of a nimble marketing plan and media plan...

The pandemic forced many agencies and brands (and many other knowledge-worker businesses) moved to WFH. According to Brian Dolan, CEO/Founder at WorkReduce, remote work is...

Sometimes the creative teams and media teams are at different agencies. However, great creative is critical to the success of a media campaign. Michael Hubbard,...

It's instructive to have conversations with folks who bridge the world of startup finance and the marketing world. Rachel Greenberg is one of those people...

It's often fun to talk to startup founders who have a social impact product. Not all social impact products are environmental. I enjoyed talking to...

Search engine queries tell us a lot about the consumer and what they want right now. One other really strong signal about what a...

Matt Diiorio, is the AVP, Global Brand & Marketing at MetLife. In this segment, Matt and I discuss how marketers, including Metlife, are adapting...

Part of the fun in running the eMarketing Association is catching up with friends and Didit alumni (my main gig). Matt Capala, is a Didit...

Sean O'Neal has been on all sides of the digital marketing ecosystem, advertising, research/measurement and earned media. That's why it's been so much fun...

Every year, pundits proclaim that email is dead.  However, in the last few years not only has email come back with a vengeance, it's...

We don't often cover BtoB marketing on the eMarketing Association podcasts, and we should. There are millions of businesses selling to other businesses. That's...

Many folks in the digital marketing industry will recognize Dave Williams as the co-founder of 360i (we were friendly competitors), or the founder of...

NFTs aren't just for artwork. Mark Helfman, a Crypto Journalist discusses how NFTs will change marketing, content and publishing.  The clip here is focused on...

I always enjoy catching up with John Durham who runs catalyst s+f which is a brand strategy and creative agency. John was kind enough...

In BtoB marketing in-particular, the line between the marketing team's responsibilities and the responsibilities of the sales team can get blurry. That's one of the...

Mike Shehan and I have known each other for many years... So, I was particularly excited to catch up with Mike, the CEO &...

In this interview, Geri Stengel, President, Ventureneer, discuss the different forms of financing available to businesses, and the greater challenges facing minority and women...

BtoB marketers increasingly want to know who is visiting. At the corporate level it's not that hard to find out, if you use the...

CMOs love numbers and sometimes fall in love with numbers even if they aren't true or don't represent actionable data. For that reason there...

Holland Martini on Focus Groups. Maria Vorovich, Chief Strategy Officer at GOODQEUS, and Holland Martini, Chief Insights Officer at GOODQUES discussed many elements of market...

I had the pleasure of conducting an interview with Maria Vorovich, Chief Strategy Officer at GOODQEUS, and Holland Martini, Chief Insights Officer at GOODQUES...

I wanted to answer the question about the ROI of primary market research. Marketers have a hard enough time demonstrating positive ROI from many forms...

In all forms of traditional media the agency's creative director, the brand manager, or some combination of client-side and agency-side creative thinkers own the...