Allan Levy – IOS changes are radically changing email marketing
Some email marketers aren't ready for the change. Measurement of "opens" is on it's way out. Allan Levy, CEO of Alchemy Worx, a data-driven...
Wait, don’t launch that sweepstakes yet! Jack Paxton @ VYPER Prize...
What's the right prize to offer when you launch your sweepstakes or contest? Find out from Jack Paxton, the Founder of Vyper.io ,a platform...
Mediastruction’s Marilois Snowman and Jenna Umbrianna on media efficiency
If you aren't talking to the right audience, you are wasting media dollars!
In this segment I interview both Marilois Snowman, CEO & Founder, and...
Lisa Buyer on how short-term thinking undermines proper investment in earned...
I had the pleasure of catching up with Lisa Buyer, CEO & Founder of The Buyer Group. Lisa is an author and subject matter...
Clayton Reid: Paid Social reached the “tipping point” Paid social and...
How blurred are the lines between paid and earned media in social? When it comes to delivering impact at scale, Clayton Reid makes the...
Susan Bratton on marketing to the 15 percent of Americans care...
Many eMA readers and viewers know Susan Bratton as a long-time contributor to the marketing ecosystem as Chairman Emeritus of the ad:tech Expositions and...
Stirista’s Vincent Pietrafesa on budgeting best practices for segmentation marketing
In this segment, I talk with Vincent Pietrafesa, VP of B2B Products & Partnerships and co/host of The Marketing Stir Podcast at Stirista, a...
Jeff Hoffman: The importance of hiring the best people
Some business people think of and treat employees as interchangeable, a commodity. Big Mistake!
In marketing, in particular, the difference between an average employee and...
Heidi Andersen on maintaining a brand-safe environment on Nextdoor
Nextdoor has declared that September is Neighbor Month and will kick off their celebration on the National Neighbor Day, September 28th. All the more...
Felix Velarde on remote recruiting challenges – growing your agency
Many of you are focused on growing your marketing agencies (as I am) and most of the rest have an agency that is growing...
Tal Hayek on targeting audiences based on their position within the...
Are you ready to buy? Are you still deciding on the brand, retailer or service provider? Consumers are not always ready to buy and...
Jim McCarthy: Live event marketers must understand the OnlyFans phenomenon
Publishers and live event producers and marketers (particularly those planning to execute hybrid online/offline events) can learn a lot from the OnlyFans phenomenon according...
Steve Silvers – Prepare for the Post-Cookie Era
Marketers got spoiled with the third-party cookie. Any they like to pretend that the cookie-apocalypse is coming as Chrome gets ready to remove the...
Shailin Dhar and Marc Goldberg on “gaming” the adtech ecosystem with...
We like to think that the ad-tech ecosystem is doing all it can to weed out IVT (Invalid Traffic). They call it IVT even...
Can Contextual Targeting Replace Behavioral in the Post-cookie Era?
Doug Stevenson and I discuss his latest contextual targeting platform. Doug is CEO and co-founder of Quintesse, which utilizes computational linguistics, semantics, sentiment and...
Jim Sterne: Data Silos are Political – Not a Technical Problem
Jim Sterne and I have known each other since the early days of the Internet. Jim is the Founder of Marketing Analytics Summit (formerly...
Roy Moskowitz Shares Pros & Cons of Media Barter
My interview with Roy Moskowitz of Reciprocal Results Advertising, a full service communications shop offering media planning & buying, creative services, PR, political consulting...
Evolution of the Office – The Kettlespace Pivot
When I was between leased NYC office spaces three years ago (the Didit HQ is on Long Island), I used Kettlespace with my NYC...
Creating Online Demand (not just harvesting it) Using Video – Dennis...
One of my favorite folks to brainstorm with is Dennis Yu, CEO of BlitzMetrics, a digital marketing company which partners with schools to train...
The Challenges of Marketing Sex-Tech – Lora DiCarlo on CES’s Robotics...
When I saw Crain's NY run a click-bait story "Will sex tech lead New York City’s recovery?," I was curious which companies they were...
Steve Spiro “Master Connector” on Virtual vs In-Person Networking / Sales
Sales, and Marketing went digital during the pandemic, but sales and networking in particular can be more impactful in-person, F2F. I wanted to quiz...
Did Ad Industry Miss the Mark by Failing to Educate Consumers?
The Ad-Tech and digital media industry finds itself suddenly saddled with new regulations and privacy initiatives from with the top platforms. I had the...
GASP! Warren Zenna: Why CMOs Should Report to CROs (Chief Revenue...
In BtoB in particular, the CRO holds final responsibility for new and recurring revenue. In this interview with Warren Zenna, Founder & CEO of...
Collaborative Content Creation – Alexandra Morehouse – ANA / Banner Health
Alexandra Morehouse is Chief Marketing Officer, Banner Health, a Phoenix, Arizona-based nonprofit healthcare provider. Alexandra is also a board member of the Association of...
Tap the Power of Targeting Layers in Mobile Advertising – Harry...
Targeting comes in may flavors and from many sources. Layered targeting adds both power and control according to my interview of Harry Kargman, Founder...
Don’t Call it a Comeback. Outdoor Advertising Renaissance Driven by Digital...
Outdoor advertising is having a renaissance and digital is driving that trend. I was pleased to have an opportunity to interview Michael Rosen, Chief...
Core Web Vitals – Quality Score Andrew Wetzler on Google’s Market...
Andrew Wetzler and I have been in SEO and PPC a long time (pre-Google), so its interesting for us to watch Google using its...
Kevin Krim on Media Interaction Effects – The Power of Media
We all consume media of all kinds.
Video is the form of media proven to deliver the greatest emotional punch and drive other behavior. But...
Shiny Objects – David Berkowitz – Criteria for New Marketing Channel...
David Berkowitz (the marketer, not the other one, he has some fun stories where folks get confused) and I have known each other for...
Tom Coburn on Jebbit’s State of Consumer Data Trust Study
The 2020's are defined as a period of even more rapid change than normal within the digital marketing ecosystem and much of that change...
