Tom Coburn on Jebbit’s State of Consumer Data Trust Study

The 2020's are defined as a period of even more rapid change than normal within the digital marketing ecosystem and much of that change...

Embracing New Channels and Marketing Methodologies – Jeff Nicholson, Tracer

With new channels come new marketing methodologies. Jeff Nicholson, Co-Founder and CEO of Tracer, a data intelligence platform built to solve complex data equations. In...

The Rise of Data Collaboration – Matt Kilmartin, Habu

This decade might be coined the decade of data, both in terms of the newly found power of data, as cloud infrastructures come of-age,...

Google, Apple, Amazon, and Microsoft Stifle Innovation – Scot Wingo

The massive Digital Ecosystem players are stifling innovation, according to Scot Wingo, and I have to agree.  Recent changes to the digital marketing ecosystem...

SEO Core Web Vitals ARE HERE. Ignore at Your Peril

tammy wood
Tammy Wood, Director of Global SEO - Automation Anywhere. In this segment, Tammy and I discuss what Google's recent announcements with respect to optimizing...

Scott Brinker on the “Digital Divide” in MarTech

Larger marketers already have the advantage of statistically valid marketing data in minutes where it might take days or weeks. Smaller marketers also can...

Kara Goldin is Undaunted: “Words are powerful things.”

Kara Goldin, Founder & CEO, Hint Inc., best known for its award-winning Hint water. In this segment, Kara and I discuss how entrepreneurs should...

Adam Katz – Tik Tok Rocks | Brand Mentality and the...

Coming from the early days of SEM, Paid Social, and programmatic, I've always been a fan of a nimble marketing plan and media plan...

Brian Dolan at WorkReduce: “remote work is here to stay.”

The pandemic forced many agencies and brands (and many other knowledge-worker businesses) moved to WFH. According to Brian Dolan, CEO/Founder at WorkReduce, remote work is...

Creative Optimization Strategies as Media Leverage – Michael Hubbard

Sometimes the creative teams and media teams are at different agencies. However, great creative is critical to the success of a media campaign. Michael Hubbard,...

Influencer Marketing dos and don’ts from Rachel Greenberg

It's instructive to have conversations with folks who bridge the world of startup finance and the marketing world. Rachel Greenberg is one of those people...

Best Channels – Where the Customers Are – Chaitenya Razdan, Care...

It's often fun to talk to startup founders who have a social impact product. Not all social impact products are environmental. I enjoyed talking to...

Location – Location – Location DATA. Driving Foot Traffic With Geo-Targeting

Search engine queries tell us a lot about the consumer and what they want right now. One other really strong signal about what a...

Matt Diiorio from MetLife on Cookie-Centric to Consent-Driven Marketing

Matt Diiorio, is the AVP, Global Brand & Marketing at MetLife. In this segment, Matt and I discuss how marketers, including Metlife, are adapting...

Add Video Into Your Editorial Calendar – Matt Capala and Kevin...

matt capala
Part of the fun in running the eMarketing Association is catching up with friends and Didit alumni (my main gig). Matt Capala, is a Didit...

Sean O’Neal on Ad Blockers, Content Marketing, and the “flight to...

Sean O'Neal has been on all sides of the digital marketing ecosystem, advertising, research/measurement and earned media. That's why it's been so much fun...

Kerel Cooper on Email in the Marketing Ecosystem

Every year, pundits proclaim that email is dead.  However, in the last few years not only has email come back with a vengeance, it's...

Content Marketing for BtoB Rob Griffin and Kevin Lee Interview

We don't often cover BtoB marketing on the eMarketing Association podcasts, and we should. There are millions of businesses selling to other businesses. That's...

Brand Authenticity is Key for Millennial Marketing

Many folks in the digital marketing industry will recognize Dave Williams as the co-founder of 360i (we were friendly competitors), or the founder of...

Mark Helfman on NFTs (Non-Fungible Tokens) for Marketing / Publishing /...

NFTs aren't just for artwork. Mark Helfman, a Crypto Journalist discusses how NFTs will change marketing, content and publishing.  The clip here is focused on...

John Durham Opines – Power of a Good Message

I always enjoy catching up with John Durham who runs catalyst s+f which is a brand strategy and creative agency. John was kind enough...

Bridging the Divide Between Marketing and Sales Tom Searcy and Carajane...

In BtoB marketing in-particular, the line between the marketing team's responsibilities and the responsibilities of the sales team can get blurry. That's one of the...

Mike Shehan, CEO & Founder, SpotX Opines on the future of...

Mike Shehan and I have known each other for many years... So, I was particularly excited to catch up with Mike, the CEO &...

Non-Venture Capital Funding Sources – Geri Stengel, President, Ventureneer

In this interview, Geri Stengel, President, Ventureneer, discuss the different forms of financing available to businesses, and the greater challenges facing minority and women...

Knowing the Corporate “who” – Carol Martindale describes Leadfeeder Deanonymization

BtoB marketers increasingly want to know who is visiting. At the corporate level it's not that hard to find out, if you use the...

Qualitative vs. Quantitative Market Research The Right Choice

CMOs love numbers and sometimes fall in love with numbers even if they aren't true or don't represent actionable data. For that reason there...

Focus Groups – Avoiding Groupthink – Zoom vs In-Person Research

Holland Martini on Focus Groups. Maria Vorovich, Chief Strategy Officer at GOODQEUS, and Holland Martini, Chief Insights Officer at GOODQUES discussed many elements of market...

Marketing Research Best Practices the GOODQUES Team Weighs In

I had the pleasure of conducting an interview with Maria Vorovich, Chief Strategy Officer at GOODQEUS, and Holland Martini, Chief Insights Officer at GOODQUES...

Does Market Research Have a Positive ROI? Maria Vorovich & Holland...

I wanted to answer the question about the ROI of primary market research. Marketers have a hard enough time demonstrating positive ROI from many forms...

Who Should “Own” DCO / Creative Optimization – Oli Marlow of...

In all forms of traditional media the agency's creative director, the brand manager, or some combination of client-side and agency-side creative thinkers own the...