eMarketing Association

I chatted recently with Caitlin Kelly and Neel Shah, Co-Founders of VIVID+Co, a technology-driven PR agency, to discuss where PR is today and where...

Many homeowners want to reduce their carbon footprints by using a greater mix of renewable energy in the electricity they buy each month from...

I was greatly pleased to recently chat with David L. Deutsch about the challenges of writing compelling, effective copy. David is an Ogilvy &...

Media Mix Modeling helps brands and agencies determine which combination of marketing channels, and which tactics performed in each channel, ultimately produce the best...

Loyalty programs -- which encourage more customer referrals, higher customer retention, and greater sales -- have been around since the 1920s but have recently...

"Banner blindness" -- the tendency of online users to mentally screen out ad units that are obviously ads -- has long been a bane...

The advertising and media press love to talk about "viral videos," but what they don't generally mention is that marketing videos that "go viral"...

How authentic is your influencer? The advocates out there representing your brand must pass the sniff test. I had a chance to chat with Kent...

The metaverse and digital collectables are here to stay and extend beyond the world of NFTs. I had an opportunity to catch up with Ben...

Several of you may have noticed that a while back on April 8th, I posted a video podcast with Stephan Spencer. What I didn't mention...

The market for online music education is growing rapidly. A recent report from Asute Analytica pegged projected worldwide industry growth at 18.4 percent over...

I had the pleasure recently to chat with Dan Wagner, Founder, CEO & Chairman, Rezolve Unlimited. Dan is an eCommerce veteran and serial entrepreneur...

Only a human knows if they are human or not (barring any existential philosophical crisis), and only a bot knows for sure that it's...

Brendan Kane is a Growth Strategist, Author, and Managing Partner of Hook Point, as well as author of "Hook Point: How to Stand Out...

It's been interesting to watch (and participate in as a marketer) the evolution of social media. Those folks who have been in SEM and...

Tribes are strong. Consumers may not even realize how many tribes they belong to. Sports and fitness tribe are usually associated with sports teams....

Outdoor advertising both traditional and digital has seen a surge in QR code use. Even the Superbowl had a major advertiser (Coinbase) feature exclusively...

Toys have been collectable practically forever, eBay initially claimed it started around Pez dispensers (and later admitted it just made for a great story)....

Can marketers get all the direct marketing, awareness and branding impact of a sweepstakes while also looking like philanthropic heroes to their customers? I'm...

We live in an auction-media driven digital advertising world. That typically means that the more budgets go up, the more expensive the media gets at...

Newcomer brands in each industry category have different challenges in building trust as a new, unfamiliar brand. When the risk of trying a new...

Startups move fast. One fast-moving startup is reAlpha, which empowers investors to participate in the short-term rental market through fractional property ownership. This startup...

Its not often that I interview someone at a brand where best practices in SEO are integrated fully into the business model. G2 is...

It is always great to chat with folks who helped launch the Internet. One of those people is David J. Moore who used to...

Are you a fan? If you are a fan of something you probably visited Fandom, directly, via a Google search (great SEO) or social...

Chris Panebianco, is the former Chief Marketing Officer at Bankers Healthcare Group, a company committed to providing hassle-free financing solutions for licensed healthcare and...

It's particularly rewarding to interview Didit alumni. Darwin Lui is one Didit alumnus who chose the entrepreneurial path as CEO of X Agency, a...

Brands can't thrive on lower-funnel marketing alone. That's one of the topics I discuss with Klaus Werner, Chief Marketing and Digital Officer, Global Industrial, a...

All entrepreneurs face challenges. Cheryl Contee, entrepreneur, author, and Founder and Chair of Do Big Things is even more impressive as a co-founder of...

Influencers come in all shapes, sizes and flavors. One form of influencer that has broad appeal to marketers and has a high perceived value...