eMarketing Association

In all forms of traditional media the agency's creative director, the brand manager, or some combination of client-side and agency-side creative thinkers own the...

The third-party cookie is dying. Marketers and agencies are freaking out. So are wall-street analysts (but for slightly different reasons). It's never been entirely...

Few marketers have as strong a grasp of marketing data and KPIs as Ujjwal Dhoot, the CMO at DXL, a multi-channel retailer. Speaking of...

Earned media and PR remain powerful elements of an overall marketing campaign, and with the addition of SEO value, PR is even more powerful. I...

It's always great to catch up with fellow SEO enthusiasts. I had the pleasure of discussing a bunch of SEO topics with Joseph Franklyn McElroy...

The tug-of-war between major brands and in-house "store brands" has escalated with the arrival of Amazon. Major product brand owners have always been nervous...

Hunter Fine's recent adventure into Space Jam (Recipe #2)... See below... brought him to my attention, but he's a skilled copywriter and creative director....

Leisure travel decisions, in particular, are not made at a moment's notice. The higher the price tag, the more research goes into every facet...

You have some new media buying options, and you may not know it. All media is going digital to some degree, and media has always...

Podcasts are HOT! You may have read that recently Spotify announced the "Strategic Acquisition of Podcast Technology Leader, Megaphone" which further cements the importance...