eMarketing Association

Raechel Lambert is co-founder of Olivine, a B2B SaaS product marketing agency whose clients include ServiceNow, Meta, Twilio, and LinkedIn. She's also what she...

The use of generative AI tools is raising a host of unprecedented intellectual property issues. For example, if you use an AI tool to...

Christopher Kenna is CEO and Founder at Brand Advance Group, a company whose mission is to "help the worlds largest Brands & Agencies reach...

Today I had the privilege of attending another fantastic Luma DMS East conference. The pic is Terry interviewing Kya Sainsbury-Carter, Corporate Vice President, Microsoft Advertising...

Ever wonder if a YouTube ad is being heavily funded. https://youtu.be/z2Ovbv2_AGM This ad ran millions of impressions. The YouTube channel is completely empty of public vids. The website...

Roberto Alcazar is EVP Managing Partner & Executive Creative Director at 305 Worldwide, a division of Horizon Media, the largest media agency in the...

I often recommend "Never Split The Difference" by Chris Voss to folks and I enjoy giving copies of the book to folks. For this order...

I smiled when I read the latest blog post from Stew Jr at Stew Leonard's.  His dad Stew Leonard Senior had passed away recently...

Illustration - Midjourney: anime depiction of businesspeople at a graveyard looking at a large tombstone --v 5 --q 2 --s 750 If you aren't keeping...

As my guest, Joel Harrison, Editor-in-Chief at B2B Marketing, notes, and as we've observed through numerous interviews with B2B experts, B2B marketing is in...

I recently had the great pleasure to catch up with Simeon Siegel, Managing Director at BMO Capital Markets. Simeon is a leading analyst of...

It's no secret that the crypto industry has had a bad couple of years. Prices of Bitcoin and Ethereum plunged steeply in 2022, followed...

One of my marketing professors at Yale SOM defined brand as a willingness to pay more for what otherwise might be a commodity. And...

Some folks think that Twitter Blue Checkboxes are a vote for Elon or even makes a person or business a "fanboy."  Do you agree? BTW...

I've known Danny Mizrahi, Founder & CEO at Sunbird Messaging, for many years, and wanted to have a conversation with him concerning the imminent...

At the inaugural Possible Event in MIA Bob Pittman and Jon Bon Jovi discussed business, philanthropy, music, and parenting in a candid conversation. If you...

Finally, after years of suggestions from SEM agencies Twitter has finally re-deployed keyword targeting. Elon "announced" it at Possible MIA. “As mind-blowing as it is,...

How much is an experience worth? What about a scarce experience? What about a scarce experience that also includes immediate bragging rights and long...

I don't have writer's block when it comes to PPT or Google Presentations, but sometimes I can't come up with the images. But I pay...

This last week was my third participation as a buyer in bankruptcy auction, never as the "Stalking Horse." The first bankruptcy was a long time...

Kristen Haines is CEO of MailCon, an organization that holds email-focused conferences each year. MailCon attendees typically include email marketers, advertisers, publishers, agencies, and...

It's fun to imagine Elon passing the Twitter CEO torch while at the Possible event in Miami April 17-19 2023. It would be the...

Mark Walker is CEO, Co-Founder, and Chairman at Direct Digital Holdings, a Houston, Texas-based media buying agency that's been growing rapidly in the past...

This is my second favorite ad with Federer. He and Trevor Noah get on the wrong train during a photo-shoot. They turn the Swiss...

Threats to the nation's water systems are very much in the news these days. Last week, a chemical spill in Philadelphia caused city authorities...

Michael Seiman is CEO and Chairman of Digital Remedy, a NYC-based media buying platform. The platforms and teams help brands manage campaigns across a...

I'm live on Bard Beta, so it was time to do a head to head on a query that I belive required good filtering...

Photo from Midjourney, forgive me guys... LOL photorealistic picture of Linda Yaccarino having cappuccino with Elon Musk, facing the camera hyper-realistic high resolution --v...

With the addition of Elon Musk to the agenda, the Possible event in Miami this April becomes a must-attend event. Elon joins: • LL Cool J •...

If you have influence over a congressperson, ask them to empower the FDIC to raise the cap to a million. ($5 million or $10...