This Week Trends
I've been tempted myself to use a survey to communicate as opposed to collect valuable information about prospects or clients, and while it is possible, generally consumers see it as a transparent and in-authentic way of marketing.
For example, today...
Econsultancy.com – a UK-based marketing consultancy firm – recently published a report enumerating the many beneficial effects of personalizing paid search campaigns. The report’s data, gleaned from a survey of some 600 respondents active in paid search in the...
https://www.youtube.com/playlist?list=PL1r-ePkcmhL1z8odoEHU19CsxFsbghL7z
In 2010, Didit interviewed former Kodak CMO Jeff Hayzlett. Jeff had a lot to say about the role of the CMO in business transformation, mistakes commonly made by CMOs, the future of media, and the methods he uses to...
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Hot Stuff Coming
![Darkone [CC BY-SA 2.5 (https://creativecommons.org/licenses/by-sa/2.5)]](https://www.emarketingassociation.com/wp-content/uploads/2019/07/3-Tasten-Maus_Microsoft-218x150.jpg "Strategic CMO: Lizzie Schreier")
Strategic CMO: Lizzie Schreier

In the Spring of 2010, Didit interviewed Lizzie Schreier, Senior Marketing Manager for the Allstate Corporation, one of the largest insurance providers in the...
Google and Bing Are Handling the SoulCycle Boycott Controversy Very Differently
SoulCycle is much in the news this past week as it struggles to address a growing viral consumer boycott of itself, along with Related...
Strategic CMO: Maria Kermath
In November, 2010, Didit interviewed AT&T Business Development Director Maria Kermath, at Ad:Tech New York. Discussion topics included the interscection of local and mobile...
Strategic CMO: Rebecca Lieb
In November, 2009, Didit interviewed Rebecca Lieb, who at that time was serving as VP at Econsultancy.com. Rebecca is an outspoken strategic advisor, research...
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![Oosoom at English Wikipedia [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)]](https://www.emarketingassociation.com/wp-content/uploads/2019/08/1024px-Birmingham_Municipal_Bank_doorway-356x220.jpg "Grappling with Clickless Searches from a Portalized Google")
LATEST ARTICLES
Strategic CMO: David Levin of Bob’s Discount Furniture
On August 23rd, 2019, Kevin Lee, of Didit and the eMarketing Association, interviewed David Levin, VP, Customer Experience & Digital Innovation, Bob's Discount Furniture.
A...
The Many (Bitter) Flavors of Influencer Fraud
Social media influencers have been grabbing a bigger piece of the digital ad pie. In 2019, about $8 billion was paid to influencers to...
Sharpie Takes a Wait-and-See Approach to #SharpieGate on Social Media
Sometimes lightning strikes for a brand -- and that downward heavenly spark struck this past week in the wake of "SharpieGate" -- the multi-day...
Marketing and HR – Disturbing Results of Girls Who Code Survey
You may not think that the experiences of interviewees (internship, part time, full time or contract), is of concern to the marketing team. Well,...
### @ the end of a Press Release
Halo Group (a Didit Company) has an article where they explain why ### three pound or hash tags are used at the end of...
Don’t Mix Research & Marketing
I've been tempted myself to use a survey to communicate as opposed to collect valuable information about prospects or clients, and while it is...
Amazon Prime’s Brand Unsafe T-Shirt Advertising on Pressure Cooker Nut Job
NYC had a bomb scare caused by someone who has provided Amazon Prime Day an unexpected and brand unsafe product placement.
Clearly, some brand-unsafe advertising...
Grappling with Clickless Searches from a Portalized Google
![Oosoom at English Wikipedia [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)]](https://www.emarketingassociation.com/wp-content/uploads/2019/08/1024px-Birmingham_Municipal_Bank_doorway-324x235.jpg "Grappling with Clickless Searches from a Portalized Google")
Remember "portals?" Back in the 1990s, becoming a "portal" was what web-based media companies did to resist losing users to 3rd-party sites whose advertising...
Pizza, Politics Pete, The Donald and Marketing
Sometimes a pizza says a lot. Politicians seem drawn to pizza, and for Pete Buttigieg, there's an alliteration to be had... So, when I...
Customer Service & Experiential Branding – Vonage Loses me to Ooma
One can easily make a case that customer service should be owned by marketing. Billions of dollars in marketing budget are deployed to get...
