This Week Trends
In July, 2010, Didit interviewed Robert Fleming, President/CEO Co-Founder of the eMarketing Association, on a number of topics germane to e-marketers, including mistakes often made by CMOs in respect to online media, the importance of training, and appropriate means...
In October, 2010, Didit interviewed Kaijsa Kurstin, Media Relations Director for BiddingForGood. Discussion topics included online auctions, the potential effectiveness of online auctions in terms of generating positive PR, the ability of online auctions to stimulate product trials, and...
Advertising Age reported that Amazon has rolled out audio advertising. While the test advertisers and their agencies weren't blown away, the key to understand is that, compared to Spotify, Pandora and IHeartRadio, the targeting that Amazon can bring to...
Hot Stuff Coming
Ad-Land Goes Remote – Budgets Evaporate
With the COVID-19 / Coronavirus mitigation plans in place for NYC and most large cities, and nearly every marketing and advertising event canceled Ad-Land...
Strategic CMO: Deborah Swider
In July, 2010, Didit interviewed Deborah Swider, eMarketing Manager for the ASPCA. Topics of interest to e-marketers include lead generation for non-profits, the role...
Strategic CMO: Jeff Hayzlett
https://www.youtube.com/playlist?list=PL1r-ePkcmhL1z8odoEHU19CsxFsbghL7z
In 2010, Didit interviewed former Kodak CMO Jeff Hayzlett. Jeff had a lot to say about the role of the CMO in business transformation,...
Strategic CMO: Ben Smith
In August, 2010, Didit interviewed Ben Smith, CEO of MerchantCircle. Discussion topics included lead generation best practices for small business, how small businesses might...
LATEST ARTICLES
Who Should “Own” DCO / Creative Optimization – Oli Marlow of...
In all forms of traditional media the agency's creative director, the brand manager, or some combination of client-side and agency-side creative thinkers own the...
The evolution of (cookieless) targeting + tracking – Oren Netzer of...
The third-party cookie is dying. Marketers and agencies are freaking out. So are wall-street analysts (but for slightly different reasons). It's never been entirely...
Cut through the noise in marketing KPIs, find the truth. Ujjwal...
Few marketers have as strong a grasp of marketing data and KPIs as Ujjwal Dhoot, the CMO at DXL, a multi-channel retailer. Speaking of...
Public Relations Professionals – Common Mistakes – Gregory Galant’s POV
Earned media and PR remain powerful elements of an overall marketing campaign, and with the addition of SEO value, PR is even more powerful.
I...
Are Content Hubs An Overlooked SEO Strategy? –
It's always great to catch up with fellow SEO enthusiasts.
I had the pleasure of discussing a bunch of SEO topics with Joseph Franklyn McElroy...
Brands, Manufacturers and Amazon – Peter Horan’s Strategic View
The tug-of-war between major brands and in-house "store brands" has escalated with the arrival of Amazon. Major product brand owners have always been nervous...
Space Jam #2 and the use of humor in advertising
Hunter Fine's recent adventure into Space Jam (Recipe #2)... See below... brought him to my attention, but he's a skilled copywriter and creative director....
Content Marketing For The Travel Industry
Leisure travel decisions, in particular, are not made at a moment's notice. The higher the price tag, the more research goes into every facet...
The New IO – More Control Than Programmatic
You have some new media buying options, and you may not know it.
All media is going digital to some degree, and media has always...
Matt Turck, Chief Revenue Officer, Megaphone on the Future of Podcasting
Podcasts are HOT! You may have read that recently Spotify announced the "Strategic Acquisition of Podcast Technology Leader, Megaphone" which further cements the importance...