LATEST ARTICLES

Dan Wagner discusses consumer identity in the app ecosystem

I had the pleasure recently to chat with Dan Wagner, Founder, CEO & Chairman, Rezolve Unlimited. Dan is an eCommerce veteran and serial entrepreneur...

Rand Fishkin on Twitter Bots and Elon Musk’s Fake Followers

Only a human knows if they are human or not (barring any existential philosophical crisis), and only a bot knows for sure that it's...

Brendan Kane on What Elon Musk Should Do With Twitter

Brendan Kane is a Growth Strategist, Author, and Managing Partner of Hook Point, as well as author of "Hook Point: How to Stand Out...

Stephan Spencer on Lessons that SEO professionals can teach social media...

Stephan Spencer
It's been interesting to watch (and participate in as a marketer) the evolution of social media. Those folks who have been in SEM and...

Gretchen Saegh-Fleming: “Lean into the tribe” when marketing high-consideration products

Tribes are strong. Consumers may not even realize how many tribes they belong to. Sports and fitness tribe are usually associated with sports teams....

Sean McCaffrey, of GSTV: QR Codes Are Here To Stay

Outdoor advertising both traditional and digital has seen a surge in QR code use. Even the Superbowl had a major advertiser (Coinbase) feature exclusively...

NFTs and the future of digital collectibles – Jeremy Padawer of...

Toys have been collectable practically forever, eBay initially claimed it started around Pez dispensers (and later admitted it just made for a great story)....

Sweepstakes for CSR? Yep: SweepsForACause by Giving Forward

Can marketers get all the direct marketing, awareness and branding impact of a sweepstakes while also looking like philanthropic heroes to their customers? I'm...

Seth Hirsch, of ShopFluency, on ROI/ROAS vs campaign scale

We live in an auction-media driven digital advertising world. That typically means that the more budgets go up, the more expensive the media gets at...

Eric Satz, Founder, Alto Solutions on Trust Building for Startups

Newcomer brands in each industry category have different challenges in building trust as a new, unfamiliar brand. When the risk of trying a new...

Christie Currie, reAlpha – Inform Strategy w/ Customer Feedback

Startups move fast. One fast-moving startup is reAlpha, which empowers investors to participate in the short-term rental market through fractional property ownership. This startup...

Amanda Malko – G2 SEO is the gateway to your brand

Its not often that I interview someone at a brand where best practices in SEO are integrated fully into the business model. G2 is...

David J. Moore, CEO, BIGtoken Discusses Programmatic Privacy

It is always great to chat with folks who helped launch the Internet. One of those people is David J. Moore who used to...

The State of Fandom – Anthony Iaffaldano Shares the Stats

Are you a fan? If you are a fan of something you probably visited Fandom, directly, via a Google search (great SEO) or social...

Chris Panebianco on creative optimization

Chris Panebianco, is the former Chief Marketing Officer at Bankers Healthcare Group, a company committed to providing hassle-free financing solutions for licensed healthcare and...

Darwin Lui – X Agency on best practices for using the...

It's particularly rewarding to interview Didit alumni. Darwin Lui is one Didit alumnus who chose the entrepreneurial path as CEO of X Agency, a...

Klaus Werner – Global Industrial on evaluating new mid-funnel marketing channels

Brands can't thrive on lower-funnel marketing alone. That's one of the topics I discuss with Klaus Werner, Chief Marketing and Digital Officer, Global Industrial, a...

Cheryl Contee’s essential advice for entrepreneurs and startup founders

All entrepreneurs face challenges. Cheryl Contee, entrepreneur, author, and Founder and Chair of Do Big Things is even more impressive as a co-founder of...

Ishveen Anand on influencer / sports marketing best practices for marketers

Influencers come in all shapes, sizes and flavors. One form of influencer that has broad appeal to marketers and has a high perceived value...

Erik Huberman: “TikTok has done an incredible job”

TikTok vs FB/IG vs Snap vs YouTube... Is it the battle of the content or the battle of the algo? Perhaps the brand and...

Todd Marks – Mindgrub on avoiding rookie digital marketing mistakes

Digital marketing, digital media and online advertising aren't new. Neither is deployment of apps as a marketing touchpoint. Yet many marketers may rookie mistakes...

Andrew Hazen – embracing video as a local marketing medium

Video advertising has always been aspirational for local marketers, but production costs and the costs to be on a local broadcast radio station got...

A Con in Context

This guest post is from Method Media Intelligence Chief Revenue Officer Marc Goldberg.   If you ever get a chance to see Scott Galloway speak at...

Dennis Hoffman – Engage USA Interviews Kevin Lee

This time, I'm the one getting interviewed. Nonprofits struggle with marketing and how best to leverage Cause Marketing, CSR, and partnerships. In this Greater Returns...

Michael Rodov, AdNode: Agency automation is here to stay

In this interview I discuss the efficiencies or lack thereof when it comes to placing and reconciling insertion orders in digital media. My guest,...

Dave Hills on the future of contextual marketing

Given his role, Dave Hills, CEO of Advanced Contextual will have a strong POV on the future of contextual marketing, of course, he's bullish....

Mitch Joel on fixing Facebook

Outrage and Facebook seem to go hand-in-hand, but Mitch Joel points out, the difficulties of regulating a huge platform "where billions of people can...

Michael Blanche and Jon Lowen on the evolution of cannabis industry...

It's been interesting to see how different marketers, agencies and platform providers are dealing with regulated industries or industries where some platforms have implemented...

Tigist Ketema – COGENCY GLOBAL on budgeting for earned and paid...

In my conversation with Tigist Ketema, we covered several topics, including how BtoB and BtoC marketing share the human element. We also discussed the...

Brian Harniman: Marketing is not a tax

My good friend Brian Harniman is the Director of Strategy at FROM: The Digital Transformation Agency. So, when we catch up it's always fun...