This Week Trends
Hey Twitter, have a question for you, but first...
Let's compare the political advertising ban at Twitter to the "Earned Media" impact that a fake profile can have when multiplied one-thousand-fold.
Since the eMarketing Association is all about Marketing & Advertising,...
![Darkone [CC BY-SA 2.5 (https://creativecommons.org/licenses/by-sa/2.5)]](https://www.emarketingassociation.com/wp-content/uploads/2019/07/3-Tasten-Maus_Microsoft-512x385.jpg "WordStream: SMBs Need to Act to Level the Playing Field")
WordStream.com – a popular digital marketing site -- has published results from a large-scale study on SMB (Small to Medium-Sized Business) paid search and its results are instructive for small businesses thinking of buying clicks from Google and the other...
Earned media and PR remain powerful elements of an overall marketing campaign, and with the addition of SEO value, PR is even more powerful.
I had the pleasure of interviewing Gregory Galant, founder of MuckRack, one of the most innovative...
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Hot Stuff Coming
The Many Benefits of PPC Personalization
Econsultancy.com – a UK-based marketing consultancy firm – recently published a report enumerating the many beneficial effects of personalizing paid search campaigns. The report’s...
Knowing the Corporate “who” – Carol Martindale describes Leadfeeder Deanonymization
BtoB marketers increasingly want to know who is visiting. At the corporate level it's not that hard to find out, if you use the...
Strategic CMO: Meaghan Shaefer
In April, 2010, Didit interviewed Meaghan Shaefer, Chief Marketing Officer at Edo Interactive; a range of topics relevant to e-marketing were discussed, including cross-channel...
Strategic CMO: Doug Loots
In August, 2010, Didit interviewed Doug Loots, Marketing Manager for Wells Fargo, one of the world's largest financial institutions. Discussion topics included best practices...
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![Juliancolton [Public domain]](https://www.emarketingassociation.com/wp-content/uploads/2019/08/1024px-Closeup_of_pencil_graphite-356x220.jpg "Defending Content Marketing")
LATEST ARTICLES
Brand Authenticity is Key for Millennial Marketing
Many folks in the digital marketing industry will recognize Dave Williams as the co-founder of 360i (we were friendly competitors), or the founder of...
Mark Helfman on NFTs (Non-Fungible Tokens) for Marketing / Publishing /...
NFTs aren't just for artwork.
Mark Helfman, a Crypto Journalist discusses how NFTs will change marketing, content and publishing. The clip here is focused on...
John Durham Opines – Power of a Good Message
I always enjoy catching up with John Durham who runs catalyst s+f which is a brand strategy and creative agency. John was kind enough...
Bridging the Divide Between Marketing and Sales Tom Searcy and Carajane...
In BtoB marketing in-particular, the line between the marketing team's responsibilities and the responsibilities of the sales team can get blurry.
That's one of the...
Mike Shehan, CEO & Founder, SpotX Opines on the future of...
Mike Shehan and I have known each other for many years... So, I was particularly excited to catch up with Mike, the CEO &...
Non-Venture Capital Funding Sources – Geri Stengel, President, Ventureneer
In this interview, Geri Stengel, President, Ventureneer, discuss the different forms of financing available to businesses, and the greater challenges facing minority and women...
Knowing the Corporate “who” – Carol Martindale describes Leadfeeder Deanonymization
BtoB marketers increasingly want to know who is visiting. At the corporate level it's not that hard to find out, if you use the...
Qualitative vs. Quantitative Market Research The Right Choice
CMOs love numbers and sometimes fall in love with numbers even if they aren't true or don't represent actionable data. For that reason there...
Focus Groups – Avoiding Groupthink – Zoom vs In-Person Research
Holland Martini on Focus Groups.
Maria Vorovich, Chief Strategy Officer at GOODQEUS, and Holland Martini, Chief Insights Officer at GOODQUES discussed many elements of market...
Marketing Research Best Practices the GOODQUES Team Weighs In
I had the pleasure of conducting an interview with Maria Vorovich, Chief Strategy Officer at GOODQEUS, and Holland Martini, Chief Insights Officer at GOODQUES...
