This Week Trends
One can easily make a case that customer service should be owned by marketing. Billions of dollars in marketing budget are deployed to get the message out there regarding the superiority of one product, service or platform over another.
Great...
In November, 2010, Didit interviewed Bruce Clay, CEO, Bruce Clay Inc., at Ad:Tech New York. Discussion topics included differntiating the organic algorithms of search engines, changes to the local SERP (Search Engine Results Page), personalization and SEO, and the...
![Darkone [CC BY-SA 2.5 (https://creativecommons.org/licenses/by-sa/2.5)]](https://www.emarketingassociation.com/wp-content/uploads/2019/07/3-Tasten-Maus_Microsoft-512x385.jpg "WordStream: SMBs Need to Act to Level the Playing Field")
WordStream.com – a popular digital marketing site -- has published results from a large-scale study on SMB (Small to Medium-Sized Business) paid search and its results are instructive for small businesses thinking of buying clicks from Google and the other...
New Collections
![Juliancolton [Public domain]](https://www.emarketingassociation.com/wp-content/uploads/2019/08/1024px-Closeup_of_pencil_graphite-356x220.jpg "Defending Content Marketing")
Hot Stuff Coming
![Oosoom at English Wikipedia [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)]](https://www.emarketingassociation.com/wp-content/uploads/2019/08/1024px-Birmingham_Municipal_Bank_doorway-218x150.jpg "Grappling with Clickless Searches from a Portalized Google")
Grappling with Clickless Searches from a Portalized Google
Remember "portals?" Back in the 1990s, becoming a "portal" was what web-based media companies did to resist losing users to 3rd-party sites whose advertising...
Strategic CMO: Ari N. Rothman
In November of 2010, at Ad:Tech New York, Didit's Kevin Lee interviewed Ari N. Rothman, Attorney at Law at Venable, LLP, a nationally-ranked law...
Microconversions Matter
Every marketer wants conversions: form fill-outs, phone calls, shopping cart purchases, but marketers also need to pay attention to “micro-conversions:” these are actions taken...
Strategic CMO: Laura Santos
In early 2010, Didit sat down with Laura Santos, of Danskin. Various topics were discussed, including creating customer communities through the integration of online...
Popular Gossips
![Darkone [CC BY-SA 2.5 (https://creativecommons.org/licenses/by-sa/2.5)]](https://www.emarketingassociation.com/wp-content/uploads/2019/07/3-Tasten-Maus_Microsoft-356x220.jpg "Strategic CMO: Lizzie Schreier")
LATEST ARTICLES
Hey Twitter, is Surfermom77 a Russian Account?
Hey Twitter, have a question for you, but first...
Let's compare the political advertising ban at Twitter to the "Earned Media" impact that a fake...
Strategic CMO: David Levin of Bob’s Discount Furniture
On August 23rd, 2019, Kevin Lee, of Didit and the eMarketing Association, interviewed David Levin, VP, Customer Experience & Digital Innovation, Bob's Discount Furniture.
A...
The Many (Bitter) Flavors of Influencer Fraud
Social media influencers have been grabbing a bigger piece of the digital ad pie. In 2019, about $8 billion was paid to influencers to...
Sharpie Takes a Wait-and-See Approach to #SharpieGate on Social Media
Sometimes lightning strikes for a brand -- and that downward heavenly spark struck this past week in the wake of "SharpieGate" -- the multi-day...
Marketing and HR – Disturbing Results of Girls Who Code Survey
You may not think that the experiences of interviewees (internship, part time, full time or contract), is of concern to the marketing team. Well,...
### @ the end of a Press Release
Halo Group (a Didit Company) has an article where they explain why ### three pound or hash tags are used at the end of...
Don’t Mix Research & Marketing
I've been tempted myself to use a survey to communicate as opposed to collect valuable information about prospects or clients, and while it is...
Amazon Prime’s Brand Unsafe T-Shirt Advertising on Pressure Cooker Nut Job
NYC had a bomb scare caused by someone who has provided Amazon Prime Day an unexpected and brand unsafe product placement.
Clearly, some brand-unsafe advertising...
Grappling with Clickless Searches from a Portalized Google
![Oosoom at English Wikipedia [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)]](https://www.emarketingassociation.com/wp-content/uploads/2019/08/1024px-Birmingham_Municipal_Bank_doorway-324x235.jpg "Grappling with Clickless Searches from a Portalized Google")
Remember "portals?" Back in the 1990s, becoming a "portal" was what web-based media companies did to resist losing users to 3rd-party sites whose advertising...
Pizza, Politics Pete, The Donald and Marketing
Sometimes a pizza says a lot. Politicians seem drawn to pizza, and for Pete Buttigieg, there's an alliteration to be had... So, when I...
