LATEST ARTICLES

Coronavirus, Winners and Losers

Clearly, the new normal won't look like the old-normal. I think the gorilla in the room is unemployment. The numbers vary but about 25 million...

Beyond the press release – the permanence of PR for SEO

Traditional public relations best practices evolved from a period in time where the press hit was a flash-in-the-pan. You'd get your press hit and...

What is knewz.com? & What is NewsCorp Thinking?

I came across a banner ad for Knews while reading a typically titillating story on the NY Post. Because my nonprofit Giving Forward is...

Ad-Land Goes Remote – Budgets Evaporate

With the COVID-19 / Coronavirus mitigation plans in place for NYC and most large cities, and nearly every marketing and advertising event canceled Ad-Land...

Hey Twitter, is Surfermom77 a Russian Account?

Hey Twitter, have a question for you, but first... Let's compare the political advertising ban at Twitter to the "Earned Media" impact that a fake...

Strategic CMO: David Levin of Bob’s Discount Furniture

On August 23rd, 2019, Kevin Lee, of Didit and the eMarketing Association, interviewed David Levin, VP, Customer Experience & Digital Innovation, Bob's Discount Furniture. A...

The Many (Bitter) Flavors of Influencer Fraud

Social media influencers have been grabbing a bigger piece of the digital ad pie. In 2019, about $8 billion was paid to influencers to...

Sharpie Takes a Wait-and-See Approach to #SharpieGate on Social Media

Sometimes lightning strikes for a brand -- and that downward heavenly spark struck this past week in the wake of "SharpieGate" -- the multi-day...

Marketing and HR – Disturbing Results of Girls Who Code Survey

You may not think that the experiences of interviewees (internship, part time, full time or contract), is of concern to the marketing team. Well,...

### @ the end of a Press Release

Halo Group (a Didit Company) has an article where they explain why ### three pound or hash tags are used at the end of...