This Week Trends
SoulCycle is much in the news this past week as it struggles to address a growing viral consumer boycott of itself, along with Related Companies-related brand Equinox, by customers angry about the decision by brand owner Stephen Ross to...
Ahrefs.com recently published an interesting study on Featured Snippets, a type of organic listing that Google may display for selected queries that meet certain criteria. Featured Snippets, Google explains, are “extracted programmatically from what a visitor sees on your web...
In November of 2009, Didit interviewed Wenda Harris Millard, former co-CEO of Martha Stewart Living Omnimedia and former Chief Sales Officer at Yahoo. Ms. Millard shared her views on branded entertainment, mistakes often made by CMOs, new media evaluation,...
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Strategic CMO: Bruce Clay
In November, 2010, Didit interviewed Bruce Clay, CEO, Bruce Clay Inc., at Ad:Tech New York. Discussion topics included differntiating the organic algorithms of search...
![Darkone [CC BY-SA 2.5 (https://creativecommons.org/licenses/by-sa/2.5)]](https://www.emarketingassociation.com/wp-content/uploads/2019/07/3-Tasten-Maus_Microsoft-218x150.jpg "Strategic CMO: Lizzie Schreier")
Strategic CMO: Lizzie Schreier
In the Spring of 2010, Didit interviewed Lizzie Schreier, Senior Marketing Manager for the Allstate Corporation, one of the largest insurance providers in the...
Strategic CMO: John Wisemen
https://www.youtube.com/playlist?list=PL1r-ePkcmhL1vUJWqcfj4oyt3dTVrDcsY
In December of 2009, Didit sat down with John Wiseman, Director of Marketing and Partnerships at Thrillist. John had a lot to say about...
Pizza, Politics Pete, The Donald and Marketing
Sometimes a pizza says a lot. Politicians seem drawn to pizza, and for Pete Buttigieg, there's an alliteration to be had... So, when I...
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LATEST ARTICLES
Hey Twitter, is Surfermom77 a Russian Account?
Hey Twitter, have a question for you, but first...
Let's compare the political advertising ban at Twitter to the "Earned Media" impact that a fake...
Strategic CMO: David Levin of Bob’s Discount Furniture
On August 23rd, 2019, Kevin Lee, of Didit and the eMarketing Association, interviewed David Levin, VP, Customer Experience & Digital Innovation, Bob's Discount Furniture.
A...
The Many (Bitter) Flavors of Influencer Fraud
Social media influencers have been grabbing a bigger piece of the digital ad pie. In 2019, about $8 billion was paid to influencers to...
Sharpie Takes a Wait-and-See Approach to #SharpieGate on Social Media
Sometimes lightning strikes for a brand -- and that downward heavenly spark struck this past week in the wake of "SharpieGate" -- the multi-day...
Marketing and HR – Disturbing Results of Girls Who Code Survey
You may not think that the experiences of interviewees (internship, part time, full time or contract), is of concern to the marketing team. Well,...
### @ the end of a Press Release
Halo Group (a Didit Company) has an article where they explain why ### three pound or hash tags are used at the end of...
Don’t Mix Research & Marketing
I've been tempted myself to use a survey to communicate as opposed to collect valuable information about prospects or clients, and while it is...
Amazon Prime’s Brand Unsafe T-Shirt Advertising on Pressure Cooker Nut Job
NYC had a bomb scare caused by someone who has provided Amazon Prime Day an unexpected and brand unsafe product placement.
Clearly, some brand-unsafe advertising...
Grappling with Clickless Searches from a Portalized Google
![Oosoom at English Wikipedia [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)]](https://www.emarketingassociation.com/wp-content/uploads/2019/08/1024px-Birmingham_Municipal_Bank_doorway-324x235.jpg "Grappling with Clickless Searches from a Portalized Google")
Remember "portals?" Back in the 1990s, becoming a "portal" was what web-based media companies did to resist losing users to 3rd-party sites whose advertising...
Pizza, Politics Pete, The Donald and Marketing
Sometimes a pizza says a lot. Politicians seem drawn to pizza, and for Pete Buttigieg, there's an alliteration to be had... So, when I...
