This Week Trends
One can easily make a case that customer service should be owned by marketing. Billions of dollars in marketing budget are deployed to get the message out there regarding the superiority of one product, service or platform over another.
Great...
In April, 2010, Didit interviewed Meaghan Shaefer, Chief Marketing Officer at Edo Interactive; a range of topics relevant to e-marketing were discussed, including cross-channel consumer behavior tracking, tactics successful in targeting Millenials, attribution modeling and social media marketing within...
In April 2010, Didit interviewed Steven R. Boal, CEO of Coupons.com. A wide range of topics was discussed, including the digitization of the couponing industry, offline/online integration of coupons, coupons in social media, and industries that might be ripe...
New Collections
Hot Stuff Coming
So, now I’m a “Gawker Stalker” (and brand unsafe)
Got an interesting press hit today as a result of my prior interest in Gawker. (As it happens, that NY Post story is apparently...
Is the US DOJ too Docile with Google
Reports by the WSJ and the NY Times both point to likely antitrust activity against Google by the US DOJ. CNET and others report...
Content Marketing: the Secret Weapon of CRM
Acceptance of content marketing among B2B marketers has grown in recent years. According to the Content Marketing Institute, 88 percent of B2Bs now use some...
Strategic CMO: Bill Kimberlin
In July, 2010, Didit interviewed Bill Kimberlin, CEO, of Medicare.com, at Ad-Tech in New York City. Discussion topics covered include the impact of new...
Popular Gossips
![Dave Dugdale from Superior, USA [CC BY-SA 2.0 (https://creativecommons.org/licenses/by-sa/2.0)]](https://www.emarketingassociation.com/wp-content/uploads/2019/07/1024px-Analyzing_Financial_Data_5099605109-356x220.jpg "Strategic CMO: Maria Mandel")
LATEST ARTICLES
Use your CPOP to improve SEO and marketing
If you don't "own the SERP" yet then you still have more work to do. SEO practitioners, CMOs and VPs of marketing often forget...
Barry Schwartz & Kevin Lee – SEO Past and Future. Core...
Are you ready for Core Web Vitals?
I had the pleasure of catching up with fellow SEO enthusiast Barry Schwartz recently in a socially-distanced interview...
Paid Media Optimization – A Sisyphean Task
Optimizing across paid media channels and within paid media channels is an endless task. One might even call it Sisyphean.
No sooner has a team...
Is the US DOJ too Docile with Google
Reports by the WSJ and the NY Times both point to likely antitrust activity against Google by the US DOJ. CNET and others report...
Coronavirus, Winners and Losers
Clearly, the new normal won't look like the old-normal.
I think the gorilla in the room is unemployment. The numbers vary but about 25 million...
Beyond the press release – the permanence of PR for SEO
Traditional public relations best practices evolved from a period in time where the press hit was a flash-in-the-pan. You'd get your press hit and...
What is knewz.com? & What is NewsCorp Thinking?
I came across a banner ad for Knews while reading a typically titillating story on the NY Post. Because my nonprofit Giving Forward is...
Ad-Land Goes Remote – Budgets Evaporate
With the COVID-19 / Coronavirus mitigation plans in place for NYC and most large cities, and nearly every marketing and advertising event canceled Ad-Land...
Hey Twitter, is Surfermom77 a Russian Account?
Hey Twitter, have a question for you, but first...
Let's compare the political advertising ban at Twitter to the "Earned Media" impact that a fake...
Strategic CMO: David Levin of Bob’s Discount Furniture
On August 23rd, 2019, Kevin Lee, of Didit and the eMarketing Association, interviewed David Levin, VP, Customer Experience & Digital Innovation, Bob's Discount Furniture.
A...
