This Week Trends
In July, 2010, Didit interviewed Steve Isaac, CEO of EducationDynamics, at Ad-Tech NYC. Discussion topics included how to evaluate new forms of media that have yet to have proved themselves to the satisfaction of upper management, lead diversity in...
Sometimes lightning strikes for a brand -- and that downward heavenly spark struck this past week in the wake of "SharpieGate" -- the multi-day worldwide mediafest generated when POTUS modified an official weather map to indicate that Hurricane Dorian...
In November of 2009, Didit sat down with Kevin Ryan, of Webvisibiity. Kevin had a lot to say about the emergence of hyperlocal media marketing, the future of media, and the small business technology learning curve.
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Hot Stuff Coming
Emergent Grey Hat SEO Tactics: What the Experts Think
The traditional binary distinction between “white hat” (completely legal/approved by Google) and “black hat” (against Google’s guidelines; possibly against the law) SEO is being...
Adobe: Email Continues to Be a Preferred Marketing Channel
Email is hardly a new communications channel – in fact, it’s almost 40 years old (the first email message was sent in 1971). But email...
Strategic CMO: Ben Smith
In August, 2010, Didit interviewed Ben Smith, CEO of MerchantCircle. Discussion topics included lead generation best practices for small business, how small businesses might...
Canny Use of Direct Mail Can Help Online Media Performance
There's no question that an important part of your demographic uses digital media. And if you can precisely identify where your most profitable customers...
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LATEST ARTICLES
Coronavirus, Winners and Losers
Clearly, the new normal won't look like the old-normal.
I think the gorilla in the room is unemployment. The numbers vary but about 25 million...
Beyond the press release – the permanence of PR for SEO
Traditional public relations best practices evolved from a period in time where the press hit was a flash-in-the-pan. You'd get your press hit and...
What is knewz.com? & What is NewsCorp Thinking?
I came across a banner ad for Knews while reading a typically titillating story on the NY Post. Because my nonprofit Giving Forward is...
Ad-Land Goes Remote – Budgets Evaporate
With the COVID-19 / Coronavirus mitigation plans in place for NYC and most large cities, and nearly every marketing and advertising event canceled Ad-Land...
Hey Twitter, is Surfermom77 a Russian Account?
Hey Twitter, have a question for you, but first...
Let's compare the political advertising ban at Twitter to the "Earned Media" impact that a fake...
Strategic CMO: David Levin of Bob’s Discount Furniture
On August 23rd, 2019, Kevin Lee, of Didit and the eMarketing Association, interviewed David Levin, VP, Customer Experience & Digital Innovation, Bob's Discount Furniture.
A...
The Many (Bitter) Flavors of Influencer Fraud
Social media influencers have been grabbing a bigger piece of the digital ad pie. In 2019, about $8 billion was paid to influencers to...
Sharpie Takes a Wait-and-See Approach to #SharpieGate on Social Media
Sometimes lightning strikes for a brand -- and that downward heavenly spark struck this past week in the wake of "SharpieGate" -- the multi-day...
Marketing and HR – Disturbing Results of Girls Who Code Survey
You may not think that the experiences of interviewees (internship, part time, full time or contract), is of concern to the marketing team. Well,...
### @ the end of a Press Release
Halo Group (a Didit Company) has an article where they explain why ### three pound or hash tags are used at the end of...
