LATEST ARTICLES

Brand Authenticity is Key for Millennial Marketing

Many folks in the digital marketing industry will recognize Dave Williams as the co-founder of 360i (we were friendly competitors), or the founder of...

Mark Helfman on NFTs (Non-Fungible Tokens) for Marketing / Publishing /...

NFTs aren't just for artwork. Mark Helfman, a Crypto Journalist discusses how NFTs will change marketing, content and publishing.  The clip here is focused on...

John Durham Opines – Power of a Good Message

I always enjoy catching up with John Durham who runs catalyst s+f which is a brand strategy and creative agency. John was kind enough...

Bridging the Divide Between Marketing and Sales Tom Searcy and Carajane...

In BtoB marketing in-particular, the line between the marketing team's responsibilities and the responsibilities of the sales team can get blurry. That's one of the...

Mike Shehan, CEO & Founder, SpotX Opines on the future of...

Mike Shehan and I have known each other for many years... So, I was particularly excited to catch up with Mike, the CEO &...

Non-Venture Capital Funding Sources – Geri Stengel, President, Ventureneer

In this interview, Geri Stengel, President, Ventureneer, discuss the different forms of financing available to businesses, and the greater challenges facing minority and women...

Knowing the Corporate “who” – Carol Martindale describes Leadfeeder Deanonymization

BtoB marketers increasingly want to know who is visiting. At the corporate level it's not that hard to find out, if you use the...

Qualitative vs. Quantitative Market Research The Right Choice

CMOs love numbers and sometimes fall in love with numbers even if they aren't true or don't represent actionable data. For that reason there...

Focus Groups – Avoiding Groupthink – Zoom vs In-Person Research

Holland Martini on Focus Groups. Maria Vorovich, Chief Strategy Officer at GOODQEUS, and Holland Martini, Chief Insights Officer at GOODQUES discussed many elements of market...

Marketing Research Best Practices the GOODQUES Team Weighs In

I had the pleasure of conducting an interview with Maria Vorovich, Chief Strategy Officer at GOODQEUS, and Holland Martini, Chief Insights Officer at GOODQUES...