This Week Trends
Every marketer wants conversions: form fill-outs, phone calls, shopping cart purchases, but marketers also need to pay attention to “micro-conversions:” these are actions taken by users that fall short of a primary conversion but may indicate a level of...
SoulCycle is much in the news this past week as it struggles to address a growing viral consumer boycott of itself, along with Related Companies-related brand Equinox, by customers angry about the decision by brand owner Stephen Ross to...
A recently released white paper from Forrester Research – in concert with Catalyst and Microsoft – characterizes paid search as “a synergistic amplifier” of other media channels which does not often “receive investment levels commensurate with its potential value.” The...
New Collections
Hot Stuff Coming
Strategic CMO: Robert Fleming
In July, 2010, Didit interviewed Robert Fleming, President/CEO Co-Founder of the eMarketing Association, on a number of topics germane to e-marketers, including mistakes often...
Forrester: Search is a “Channel Amplifier” (that deserves more budget)
A recently released white paper from Forrester Research – in concert with Catalyst and Microsoft – characterizes paid search as “a synergistic amplifier” of other...
What is knewz.com? & What is NewsCorp Thinking?
I came across a banner ad for Knews while reading a typically titillating story on the NY Post. Because my nonprofit Giving Forward is...
Strategic CMO: Maria Kermath
In November, 2010, Didit interviewed AT&T Business Development Director Maria Kermath, at Ad:Tech New York. Discussion topics included the interscection of local and mobile...
Popular Gossips
LATEST ARTICLES
Make Sure Your Metrics Are Accurate – Victor Cho, CEO Evite
Victor Cho is the CEO of Evite and remains hands-on within the marketing channel for his business.
Victor and I were discussing over-hyped marketing channels...
Jackson Jeyanayagam at Clorox discusses social impact, brand authenticity
We generally don't think of Clorox as a DTC company, but increasingly, brands find themselves driven to forge direct relationships with customers for at...
Eric Schurenberg – Perils of Short-Term Corporate Thinking
Business people have to watch themselves not to get caught up in short-term thinking.
In my conversation with Eric Schurenberg, CEO of Mansueto Ventures, home...
Is Social Commerce in it’s Infancy? Milton Pappas on Social Commerce
Milton Pappas, (currently at toplooks.ai) and I had a conversation recently on all the forms of digital marketing and how they combine to form...
Jeanniey Walden on Omni-Channel Marketing Mix and Shiny Objects
Getting the marketing mix right is key to every business. I had the pleasure of catching up with Jeanniey Walden the CMO of DailyPay,...
Matt Blumberg’s startup, Bolster Delivers Fractional and Interim Execs
Even before the Covid-19 pandemic, it was already clear to Matt Blumberg and his co-founders at Bolster that there was a shortage of high-end,...
The Google Tax – Conversation with SCOTTeVEST CEO Scott Jordan
I had the pleasure of catching up with Scott Jordan recently, and we turned it into an interview.
https://youtu.be/wdYMb3Y1kZI
One of the topics we discussed was...
Use your CPOP to improve SEO and marketing
If you don't "own the SERP" yet then you still have more work to do. SEO practitioners, CMOs and VPs of marketing often forget...
Barry Schwartz & Kevin Lee – SEO Past and Future. Core...
Are you ready for Core Web Vitals?
I had the pleasure of catching up with fellow SEO enthusiast Barry Schwartz recently in a socially-distanced interview...
Paid Media Optimization – A Sisyphean Task
Optimizing across paid media channels and within paid media channels is an endless task. One might even call it Sisyphean.
No sooner has a team...
