LATEST ARTICLES

Make Sure Your Metrics Are Accurate – Victor Cho, CEO Evite

Victor Cho is the CEO of Evite and remains hands-on within the marketing channel for his business. Victor and I were discussing over-hyped marketing channels...

Jackson Jeyanayagam at Clorox discusses social impact, brand authenticity

We generally don't think of Clorox as a DTC company, but increasingly, brands find themselves driven to forge direct relationships with customers for at...

Eric Schurenberg – Perils of Short-Term Corporate Thinking

Business people have to watch themselves not to get caught up in short-term thinking. In my conversation with Eric Schurenberg, CEO of Mansueto Ventures, home...

Is Social Commerce in it’s Infancy? Milton Pappas on Social Commerce

Milton Pappas, (currently at toplooks.ai) and I had a conversation recently on all the forms of digital marketing and how they combine to form...

Jeanniey Walden on Omni-Channel Marketing Mix and Shiny Objects

Getting the marketing mix right is key to every business. I had the pleasure of catching up with Jeanniey Walden the CMO of DailyPay,...

Matt Blumberg’s startup, Bolster Delivers Fractional and Interim Execs

Even before the Covid-19 pandemic, it was already clear to Matt Blumberg and his co-founders at Bolster that there was a shortage of high-end,...

The Google Tax – Conversation with SCOTTeVEST CEO Scott Jordan

I had the pleasure of catching up with Scott Jordan recently, and we turned it into an interview. https://youtu.be/wdYMb3Y1kZI One of the topics we discussed was...

Use your CPOP to improve SEO and marketing

If you don't "own the SERP" yet then you still have more work to do. SEO practitioners, CMOs and VPs of marketing often forget...

Barry Schwartz & Kevin Lee – SEO Past and Future. Core...

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Are you ready for Core Web Vitals? I had the pleasure of catching up with fellow SEO enthusiast Barry Schwartz recently in a socially-distanced interview...

Paid Media Optimization – A Sisyphean Task

Optimizing across paid media channels and within paid media channels is an endless task. One might even call it Sisyphean. No sooner has a team...