This Week Trends
In August of 2010, Didit interviewed Jeff Ferguson, Senior Director of Online Marketing for Local.com. Discussion topics included how small businesses should optimize their online presences for SEO, advertising industry selection issues for SMBs, how SMBs might best u;se...
I came across a banner ad for Knews while reading a typically titillating story on the NY Post. Because my nonprofit Giving Forward is launching Herald Times, I've been paying attention to new news sites. This 300 x 240...
In February of 2010, Didit interviewed Todd Whitley, of the Leukemia & Lymphoma Society. Issues discussed included the mistakes that non-profit CMOs often make, non-profits traditional reliance on direct mail, standard vs. custom social networkss, and other topics germane...
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Hot Stuff Coming
Scott Brinker on the “Digital Divide” in MarTech
Larger marketers already have the advantage of statistically valid marketing data in minutes where it might take days or weeks. Smaller marketers also can...
GASP! Warren Zenna: Why CMOs Should Report to CROs (Chief Revenue Officers)
In BtoB in particular, the CRO holds final responsibility for new and recurring revenue. In this interview with Warren Zenna, Founder & CEO of...
Sean O’Neal on Ad Blockers, Content Marketing, and the “flight to contextual”
Sean O'Neal has been on all sides of the digital marketing ecosystem, advertising, research/measurement and earned media. That's why it's been so much fun...
Strategic CMO: Ari N. Rothman
In November of 2010, at Ad:Tech New York, Didit's Kevin Lee interviewed Ari N. Rothman, Attorney at Law at Venable, LLP, a nationally-ranked law...
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LATEST ARTICLES
Steve Spiro “Master Connector” on Virtual vs In-Person Networking / Sales
Sales, and Marketing went digital during the pandemic, but sales and networking in particular can be more impactful in-person, F2F. I wanted to quiz...
Did Ad Industry Miss the Mark by Failing to Educate Consumers?
The Ad-Tech and digital media industry finds itself suddenly saddled with new regulations and privacy initiatives from with the top platforms. I had the...
GASP! Warren Zenna: Why CMOs Should Report to CROs (Chief Revenue...
In BtoB in particular, the CRO holds final responsibility for new and recurring revenue. In this interview with Warren Zenna, Founder & CEO of...
Collaborative Content Creation – Alexandra Morehouse – ANA / Banner Health
Alexandra Morehouse is Chief Marketing Officer, Banner Health, a Phoenix, Arizona-based nonprofit healthcare provider. Alexandra is also a board member of the Association of...
Tap the Power of Targeting Layers in Mobile Advertising – Harry...
Targeting comes in may flavors and from many sources. Layered targeting adds both power and control according to my interview of Harry Kargman, Founder...
Don’t Call it a Comeback. Outdoor Advertising Renaissance Driven by Digital...
Outdoor advertising is having a renaissance and digital is driving that trend. I was pleased to have an opportunity to interview Michael Rosen, Chief...
Core Web Vitals – Quality Score Andrew Wetzler on Google’s Market...
Andrew Wetzler and I have been in SEO and PPC a long time (pre-Google), so its interesting for us to watch Google using its...
Kevin Krim on Media Interaction Effects – The Power of Media
We all consume media of all kinds.
Video is the form of media proven to deliver the greatest emotional punch and drive other behavior. But...
Shiny Objects – David Berkowitz – Criteria for New Marketing Channel...
David Berkowitz (the marketer, not the other one, he has some fun stories where folks get confused) and I have known each other for...
Tom Coburn on Jebbit’s State of Consumer Data Trust Study
The 2020's are defined as a period of even more rapid change than normal within the digital marketing ecosystem and much of that change...
