Tony Pham, of Superlayer.io, on Web 3.0

The information system we know as the World Wide Web is now more than 30 years old. This system has evolved steadily since its...

Nisarg Shah, of Affable.ai, on the future of Influencer Marketing

There's no question that using influencers in one's marketing campaigns can break through the clutter, especially in an era in which many web users...

Gina Bianchini, of Mighty Networks, on building better Online Communities

Are there better models for building online communities than those provided by the big, dominant social networks? Gina Bianchini is convinced that there are and...

Esta H. Singer, of s.h.e. Consulting, on networking do’s and...

While in-person networking events aren't as frequent as they were in 2019, the networking industry -- wracked by COVID -- is beginning to revive,...

Jake Pasini, VP Strategy & Analytics at Listrak, on cross-channel message...

E-commerce marketing is a fiercely competitive game, and competing brands are all looking for new ways to better identify and market to their most...

Mystery VSLs Vibrant Solutions to Kerassentials Foot Fungus (Kimberly Langdon)

When you see a YouTube ad more than once, you might be getting targeted based on location, retargeting, or a dozen other reasons, but...

Michael Pilla, of Section 11, on Post-pandemic marketing for the Arts

Among the industries that were hardest hit by the COVID-19 pandemic were the performing arts. Broadway's shutdown lasted for two years, throwing thousands of...

Caitlin Kelly and Neel Shah, of VIVID+Co, on the evolution of...

I chatted recently with Caitlin Kelly and Neel Shah, Co-Founders of VIVID+Co, a technology-driven PR agency, to discuss where PR is today and where...

Dan Kartzman, of Community Power LI, on Long Island’s non-fossil fueled...

Many homeowners want to reduce their carbon footprints by using a greater mix of renewable energy in the electricity they buy each month from...

David L. Deutsch, of Deutsch & Associates, on writing better Direct...

I was greatly pleased to recently chat with David L. Deutsch about the challenges of writing compelling, effective copy. David is an Ogilvy &...

Winston Li, of Arima, on Democratizing Media Mix Modeling

Media Mix Modeling helps brands and agencies determine which combination of marketing channels, and which tactics performed in each channel, ultimately produce the best...

Fiona Stevens, of LoyaltyLion, on Best Practices For Online Loyalty Programs

Loyalty programs -- which encourage more customer referrals, higher customer retention, and greater sales -- have been around since the 1920s but have recently...

Casey Saran, of Spaceback, on cutting through the clutter with Social...

"Banner blindness" -- the tendency of online users to mentally screen out ad units that are obviously ads -- has long been a bane...

How videos go viral – Joseph Wilkins, of FunnySalesVideos.com

The advertising and media press love to talk about "viral videos," but what they don't generally mention is that marketing videos that "go viral"...

“Look at the long game” with influencer marketing – Kent J...

How authentic is your influencer? The advocates out there representing your brand must pass the sniff test. I had a chance to chat with Kent...

Ben Plomion, of Dibbs: “The Metaverse is here to stay.”

The metaverse and digital collectables are here to stay and extend beyond the world of NFTs. I had an opportunity to catch up with Ben...

Are “Reciprocal Podcasts” right for you? + Overcome Obstacles in Marketing...

Several of you may have noticed that a while back on April 8th, I posted a video podcast with Stephan Spencer. What I didn't mention...

Michael Elson, of Voicelessons.com, on Virtualizing the Voice Lesson Industry

The market for online music education is growing rapidly. A recent report from Asute Analytica pegged projected worldwide industry growth at 18.4 percent over...

Dan Wagner discusses consumer identity in the app ecosystem

I had the pleasure recently to chat with Dan Wagner, Founder, CEO & Chairman, Rezolve Unlimited. Dan is an eCommerce veteran and serial entrepreneur...

Rand Fishkin on Twitter Bots and Elon Musk’s Fake Followers

Only a human knows if they are human or not (barring any existential philosophical crisis), and only a bot knows for sure that it's...