The Elusive Case Study – Experimenting on Oneself Experiment #1

In Scifi the mad scientist often tries the vaccine, or super-power generating injection on him or herself. But what's the marketing mad scientist to...

Ad Commentary: What do six-pack abs and eyebags have in common?

Hey Marketers!! Do you ever see an ad that isn't really supposed to be funny and smile anyway? Today, this ad made me smile because...

Erin Cigich, of Perform[cb], on the evolution of performance-based marketing

Performance-based advertising (AKA performance-based marketing or "the performance channel") provides a solution for brands seeking an effective, low-risk alternative to audience-based advertising and marketing....

Taylor Corrado, of Wistia, on helping marketers make better videos

Wistia is a Cambridge, MA-based company with a video marketing platform whose overarching purpose is to help marketers make better videos. The company's mission...

Casey Cheshire, of Ringmaster Conversational Marketing, on the joys of B2B...

Casey Cheshire, founder, CEO & Podcast Architect at Ringmaster Conversational Marketing, a New Hampshire-based agency, is a fascinating guy with a true passion for...

Ron Barrett, of Cogency Global, on fundraising compliance for charities and...

As the VP of Non Profit Services at Cogency Global, Ron Barrett knows a lot about regulatory compliance for non-profits engaged in fundraising activities....

Zack Rosenberg, of CatapultX, on using AI to unlock video ad...

Zack Rosenberg leads CatapultX, a company seeking to bring the same level of contextual targeting long available to search and direct advertising search to...

Ryan Riggin, of Inuvo, on content, creativity, influencers, and omnichannel marketing

Ryan Riggins is an industry veteran who wears a bunch of hats. He's an partner/investor in Omnibrands -- a DTC product studio that partners...

Adam Gelles and Rich Sobel on Data Clean Rooms

It's no secret that new privacy regulations -- in place and on the horizon -- are changing the digital marketing environment. Marketers can no...

Coral Chung, of Senreve, on luxury brand marketing

Senreve is a sustainable luxury accessory brand that's lately been making waves. The company has a line of very successful handbags, has raised over...

David Friedman, of AutonomyWorks, on helping people on the Autistic spectrum...

More than 5 million Americans are living somewhere on the autistic spectrum; in the next 10 years, 500 thousand will graduate from school and...

Blake Hutchison, of Flippa.com, on democratizing the buying and selling of...

Anyone interested in buying, selling, or investing in an online business should know about Flippa.com, a Melbourne, Australia-based, global online marketplace that's democratizing and...

Stew Redwine, on the future of Podcasting

Podcasting has exploded in the past decade. Today, more than 100 million Americans regularly listen to podcasts on their desktops, smart phones, or tablets,...

Tony Pham, of Superlayer.io, on Web 3.0

The information system we know as the World Wide Web is now more than 30 years old. This system has evolved steadily since its...

Nisarg Shah, of Affable.ai, on the future of Influencer Marketing

There's no question that using influencers in one's marketing campaigns can break through the clutter, especially in an era in which many web users...

Gina Bianchini, of Mighty Networks, on building better Online Communities

Are there better models for building online communities than those provided by the big, dominant social networks? Gina Bianchini is convinced that there are and...

Esta H. Singer, of s.h.e. Consulting, on networking do’s and...

While in-person networking events aren't as frequent as they were in 2019, the networking industry -- wracked by COVID -- is beginning to revive,...

Jake Pasini, VP Strategy & Analytics at Listrak, on cross-channel message...

E-commerce marketing is a fiercely competitive game, and competing brands are all looking for new ways to better identify and market to their most...

Mystery VSLs Vibrant Solutions to Kerassentials Foot Fungus (Kimberly Langdon)

When you see a YouTube ad more than once, you might be getting targeted based on location, retargeting, or a dozen other reasons, but...

Michael Pilla, of Section 11, on Post-pandemic marketing for the Arts

Among the industries that were hardest hit by the COVID-19 pandemic were the performing arts. Broadway's shutdown lasted for two years, throwing thousands of...