Space Jam #2 and the use of humor in advertising

Hunter Fine's recent adventure into Space Jam (Recipe #2)... See below... brought him to my attention, but he's a skilled copywriter and creative director....

Content Marketing For The Travel Industry

Leisure travel decisions, in particular, are not made at a moment's notice. The higher the price tag, the more research goes into every facet...

The New IO – More Control Than Programmatic

You have some new media buying options, and you may not know it. All media is going digital to some degree, and media has always...

Matt Turck, Chief Revenue Officer, Megaphone on the Future of Podcasting

Podcasts are HOT! You may have read that recently Spotify announced the "Strategic Acquisition of Podcast Technology Leader, Megaphone" which further cements the importance...

Opportunity Costs in Hiring – Workforce Diversity

Successful marketing and advertising rely on great people, in the right roles. More than many other professions, having the wrong person in a role...

Make Sure Your Metrics Are Accurate – Victor Cho, CEO Evite

Victor Cho is the CEO of Evite and remains hands-on within the marketing channel for his business. Victor and I were discussing over-hyped marketing channels...

Jackson Jeyanayagam at Clorox discusses social impact, brand authenticity

We generally don't think of Clorox as a DTC company, but increasingly, brands find themselves driven to forge direct relationships with customers for at...

Eric Schurenberg – Perils of Short-Term Corporate Thinking

Business people have to watch themselves not to get caught up in short-term thinking. In my conversation with Eric Schurenberg, CEO of Mansueto Ventures, home...

Is Social Commerce in it’s Infancy? Milton Pappas on Social Commerce

Milton Pappas, (currently at toplooks.ai) and I had a conversation recently on all the forms of digital marketing and how they combine to form...

Jeanniey Walden on Omni-Channel Marketing Mix and Shiny Objects

Getting the marketing mix right is key to every business. I had the pleasure of catching up with Jeanniey Walden the CMO of DailyPay,...

Matt Blumberg’s startup, Bolster Delivers Fractional and Interim Execs

Even before the Covid-19 pandemic, it was already clear to Matt Blumberg and his co-founders at Bolster that there was a shortage of high-end,...

The Google Tax – Conversation with SCOTTeVEST CEO Scott Jordan

I had the pleasure of catching up with Scott Jordan recently, and we turned it into an interview. https://youtu.be/wdYMb3Y1kZI One of the topics we discussed was...

Use your CPOP to improve SEO and marketing

If you don't "own the SERP" yet then you still have more work to do. SEO practitioners, CMOs and VPs of marketing often forget...
barry

Barry Schwartz & Kevin Lee – SEO Past and Future. Core...

Are you ready for Core Web Vitals? I had the pleasure of catching up with fellow SEO enthusiast Barry Schwartz recently in a socially-distanced interview...

Paid Media Optimization – A Sisyphean Task

Optimizing across paid media channels and within paid media channels is an endless task. One might even call it Sisyphean. No sooner has a team...

Is the US DOJ too Docile with Google

Reports by the WSJ and the NY Times both point to likely antitrust activity against Google by the US DOJ. CNET and others report...

Kevin Lee Launches GoodBuzz.orgm merging it with We-Care.com

We-Care generated over $8 million for nonprofits using cause marketing powered commerce and was the "inspiration" for Amazon SMILE. Now Kevin Lee the founder of We-Care...

Coronavirus, Winners and Losers

Clearly, the new normal won't look like the old-normal. I think the gorilla in the room is unemployment. The numbers vary but about 25 million...

Beyond the press release – the permanence of PR for SEO

Traditional public relations best practices evolved from a period in time where the press hit was a flash-in-the-pan. You'd get your press hit and...

What is knewz.com? & What is NewsCorp Thinking?

I came across a banner ad for Knews while reading a typically titillating story on the NY Post. Because my nonprofit Giving Forward is...