Knowing the Corporate “who” – Carol Martindale describes Leadfeeder Deanonymization

BtoB marketers increasingly want to know who is visiting. At the corporate level it's not that hard to find out, if you use the...

Qualitative vs. Quantitative Market Research The Right Choice

CMOs love numbers and sometimes fall in love with numbers even if they aren't true or don't represent actionable data. For that reason there...

Focus Groups – Avoiding Groupthink – Zoom vs In-Person Research

Holland Martini on Focus Groups. Maria Vorovich, Chief Strategy Officer at GOODQEUS, and Holland Martini, Chief Insights Officer at GOODQUES discussed many elements of market...

Marketing Research Best Practices the GOODQUES Team Weighs In

I had the pleasure of conducting an interview with Maria Vorovich, Chief Strategy Officer at GOODQEUS, and Holland Martini, Chief Insights Officer at GOODQUES...

Does Market Research Have a Positive ROI? Maria Vorovich & Holland...

I wanted to answer the question about the ROI of primary market research. Marketers have a hard enough time demonstrating positive ROI from many forms...

Who Should “Own” DCO / Creative Optimization – Oli Marlow of...

In all forms of traditional media the agency's creative director, the brand manager, or some combination of client-side and agency-side creative thinkers own the...

The evolution of (cookieless) targeting + tracking – Oren Netzer of...

The third-party cookie is dying. Marketers and agencies are freaking out. So are wall-street analysts (but for slightly different reasons). It's never been entirely...

Cut through the noise in marketing KPIs, find the truth. Ujjwal...

Few marketers have as strong a grasp of marketing data and KPIs as Ujjwal Dhoot, the CMO at DXL, a multi-channel retailer. Speaking of...

Public Relations Professionals – Common Mistakes – Gregory Galant’s POV

Earned media and PR remain powerful elements of an overall marketing campaign, and with the addition of SEO value, PR is even more powerful. I...

Are Content Hubs An Overlooked SEO Strategy? –

It's always great to catch up with fellow SEO enthusiasts. I had the pleasure of discussing a bunch of SEO topics with Joseph Franklyn McElroy...

Brands, Manufacturers and Amazon – Peter Horan’s Strategic View

The tug-of-war between major brands and in-house "store brands" has escalated with the arrival of Amazon. Major product brand owners have always been nervous...

Space Jam #2 and the use of humor in advertising

Hunter Fine's recent adventure into Space Jam (Recipe #2)... See below... brought him to my attention, but he's a skilled copywriter and creative director....

Content Marketing For The Travel Industry

Leisure travel decisions, in particular, are not made at a moment's notice. The higher the price tag, the more research goes into every facet...

The New IO – More Control Than Programmatic

You have some new media buying options, and you may not know it. All media is going digital to some degree, and media has always...

Matt Turck, Chief Revenue Officer, Megaphone on the Future of Podcasting

Podcasts are HOT! You may have read that recently Spotify announced the "Strategic Acquisition of Podcast Technology Leader, Megaphone" which further cements the importance...

Opportunity Costs in Hiring – Workforce Diversity

Successful marketing and advertising rely on great people, in the right roles. More than many other professions, having the wrong person in a role...

Make Sure Your Metrics Are Accurate – Victor Cho, CEO Evite

Victor Cho is the CEO of Evite and remains hands-on within the marketing channel for his business. Victor and I were discussing over-hyped marketing channels...

Jackson Jeyanayagam at Clorox discusses social impact, brand authenticity

We generally don't think of Clorox as a DTC company, but increasingly, brands find themselves driven to forge direct relationships with customers for at...

Eric Schurenberg – Perils of Short-Term Corporate Thinking

Business people have to watch themselves not to get caught up in short-term thinking. In my conversation with Eric Schurenberg, CEO of Mansueto Ventures, home...

Is Social Commerce in it’s Infancy? Milton Pappas on Social Commerce

Milton Pappas, (currently at toplooks.ai) and I had a conversation recently on all the forms of digital marketing and how they combine to form...