Strategic CMO: David Levin of Bob’s Discount Furniture

On August 23rd, 2019, Kevin Lee, of Didit and the eMarketing Association, interviewed David Levin, VP, Customer Experience & Digital Innovation, Bob's Discount Furniture. A...

The Many (Bitter) Flavors of Influencer Fraud

Social media influencers have been grabbing a bigger piece of the digital ad pie. In 2019, about $8 billion was paid to influencers to...

Sharpie Takes a Wait-and-See Approach to #SharpieGate on Social Media

Sometimes lightning strikes for a brand -- and that downward heavenly spark struck this past week in the wake of "SharpieGate" -- the multi-day...

Marketing and HR – Disturbing Results of Girls Who Code Survey

You may not think that the experiences of interviewees (internship, part time, full time or contract), is of concern to the marketing team. Well,...

### @ the end of a Press Release

Halo Group (a Didit Company) has an article where they explain why ### three pound or hash tags are used at the end of...

Don’t Mix Research & Marketing

I've been tempted myself to use a survey to communicate as opposed to collect valuable information about prospects or clients, and while it is...

Amazon Prime’s Brand Unsafe T-Shirt Advertising on Pressure Cooker Nut Job

NYC had a bomb scare caused by someone who has provided Amazon Prime Day an unexpected and brand unsafe product placement. Clearly, some brand-unsafe advertising...

Grappling with Clickless Searches from a Portalized Google

Remember "portals?" Back in the 1990s, becoming a "portal" was what web-based media companies did to resist losing users to 3rd-party sites whose advertising...

Pizza, Politics Pete, The Donald and Marketing

Sometimes a pizza says a lot. Politicians seem drawn to pizza, and for Pete Buttigieg, there's an alliteration to be had... So, when I...

Customer Service & Experiential Branding – Vonage Loses me to Ooma

One can easily make a case that customer service should be owned by marketing. Billions of dollars in marketing budget are deployed to get...

Google and Bing Are Handling the SoulCycle Boycott Controversy Very Differently

SoulCycle is much in the news this past week as it struggles to address a growing viral consumer boycott of itself, along with Related...

So, now I’m a “Gawker Stalker” (and brand unsafe)

Got an interesting press hit today as a result of my prior interest in Gawker. (As it happens, that NY Post story is apparently...

Brand Safe Advertising – Standards or “Eye of the Beholder?”

The digital advertising ecosystem spends a fair amount of time and energy discussing and addressing the issue of "brand safety; several studies have been...

Will Amazon Cut All The Waste From Audio Advertising?

Advertising Age reported that Amazon has rolled out audio advertising.  While the test advertisers and their agencies weren't blown away, the key to understand...

The Many Benefits of PPC Personalization

Econsultancy.com – a UK-based marketing consultancy firm – recently published a report enumerating the many beneficial effects of personalizing paid search campaigns. The report’s...

5 Steps to Get Your Business Ready for Voice Search

Voice search query volume is rising. This form of search has been waiting in the wings for many years (arguably, it’s been waiting to...

Learning from CMO Mistakes

The average tenure of a corporate CMO (Chief Marketing Officer) is now just 43 months – less than half of that of a typical...

How to Get Your Content “Snippetized” by Google

Ahrefs.com recently published an interesting study on Featured Snippets, a type of organic listing that Google may display for selected queries that meet certain...

Forrester: Search is a “Channel Amplifier” (that deserves more budget)

A recently released white paper from Forrester Research – in concert with Catalyst and Microsoft – characterizes paid search as “a synergistic amplifier” of other...

Content Marketing: the Secret Weapon of CRM

Acceptance of content marketing among B2B marketers has grown in recent years. According to the Content Marketing Institute, 88 percent of B2Bs now use some...