Raechel Lambert, of Olivine, on B2B SaaS product marketing best practices

Raechel Lambert is co-founder of Olivine, a B2B SaaS product marketing agency whose clients include ServiceNow, Meta, Twilio, and LinkedIn. She's also what she...

Jeanette Braun, Esq., of Braun IP Law, on intellectual property protection...

The use of generative AI tools is raising a host of unprecedented intellectual property issues. For example, if you use an AI tool to...

Christopher Kenna, of Brand Advance Group, on reaching underserved audiences

Christopher Kenna is CEO and Founder at Brand Advance Group, a company whose mission is to "help the worlds largest Brands & Agencies reach...

Luma DMS and whiskey – ChatGPT Vs Bard – taste in...

Today I had the privilege of attending another fantastic Luma DMS East conference. The pic is Terry interviewing Kya Sainsbury-Carter, Corporate Vice President, Microsoft Advertising...

YouTube Ad Foresnics

Ever wonder if a YouTube ad is being heavily funded. https://youtu.be/z2Ovbv2_AGM This ad ran millions of impressions. The YouTube channel is completely empty of public vids. The website...

Roberto Alcazar, of 305 Worldwide, on creativity, culture, and the future...

Roberto Alcazar is EVP Managing Partner & Executive Creative Director at 305 Worldwide, a division of Horizon Media, the largest media agency in the...

Will Chris Voss forgive me? I helped Goodwill.

I often recommend "Never Split The Difference" by Chris Voss to folks and I enjoy giving copies of the book to folks. For this order...

Competitors and Community, Stew Leonard, the Wegmans and more

I smiled when I read the latest blog post from Stew Jr at Stew Leonard's.  His dad Stew Leonard Senior had passed away recently...

Can Your BtoB / B2B Company Survive a Slowdown?

Illustration - Midjourney: anime depiction of businesspeople at a graveyard looking at a large tombstone --v 5 --q 2 --s 750 If you aren't keeping...

Joel Harrison, of B2B Marketing: B2B marketing is in “a period...

As my guest, Joel Harrison, Editor-in-Chief at B2B Marketing, notes, and as we've observed through numerous interviews with B2B experts, B2B marketing is in...

Simeon Siegel, of BMO Capital Markets, on the outlook for retail

I recently had the great pleasure to catch up with Simeon Siegel, Managing Director at BMO Capital Markets. Simeon is a leading analyst of...

Jeremy Epstein, crypto industry expert, on the future of crypto

It's no secret that the crypto industry has had a bad couple of years. Prices of Bitcoin and Ethereum plunged steeply in 2022, followed...

Lessons in over-promotion: the Bed Bath and Beyond Story

One of my marketing professors at Yale SOM defined brand as a willingness to pay more for what otherwise might be a commodity. And...

No, My Twitter Checkmarks are NOT Endorsements of Twitter or Elon

Some folks think that Twitter Blue Checkboxes are a vote for Elon or even makes a person or business a "fanboy."  Do you agree? BTW...

Danny Mizrahi, of Sunbird Messaging, on unifying messaging for iOS and...

I've known Danny Mizrahi, Founder & CEO at Sunbird Messaging, for many years, and wanted to have a conversation with him concerning the imminent...

Jon Bon Jovi – Bob Pittman at Possible on Business, Philanthropy,...

At the inaugural Possible Event in MIA Bob Pittman and Jon Bon Jovi discussed business, philanthropy, music, and parenting in a candid conversation. If you...

Elon at Possible, Can Keywords & Filters save Twitter?

Finally, after years of suggestions from SEM agencies Twitter has finally re-deployed keyword targeting. Elon "announced" it at Possible MIA. “As mind-blowing as it is,...

Lessons in Scarcity by Depeche Mode and the Cure

How much is an experience worth? What about a scarce experience? What about a scarce experience that also includes immediate bragging rights and long...
elon

Using Midjourney to generate anime style PPT visuals

I don't have writer's block when it comes to PPT or Google Presentations, but sometimes I can't come up with the images. But I pay...

Business Assets Within Bankruptcies, Minefield or Opportunity? The Stalking Horse.

This last week was my third participation as a buyer in bankruptcy auction, never as the "Stalking Horse." The first bankruptcy was a long time...