Jeanniey Walden on Omni-Channel Marketing Mix and Shiny Objects

Getting the marketing mix right is key to every business. I had the pleasure of catching up with Jeanniey Walden the CMO of DailyPay,...

Matt Blumberg’s startup, Bolster Delivers Fractional and Interim Execs

Even before the Covid-19 pandemic, it was already clear to Matt Blumberg and his co-founders at Bolster that there was a shortage of high-end,...

The Google Tax – Conversation with SCOTTeVEST CEO Scott Jordan

I had the pleasure of catching up with Scott Jordan recently, and we turned it into an interview. https://youtu.be/wdYMb3Y1kZI One of the topics we discussed was...

Use your CPOP to improve SEO and marketing

If you don't "own the SERP" yet then you still have more work to do. SEO practitioners, CMOs and VPs of marketing often forget...
barry

Barry Schwartz & Kevin Lee – SEO Past and Future. Core...

Are you ready for Core Web Vitals? I had the pleasure of catching up with fellow SEO enthusiast Barry Schwartz recently in a socially-distanced interview...

Paid Media Optimization – A Sisyphean Task

Optimizing across paid media channels and within paid media channels is an endless task. One might even call it Sisyphean. No sooner has a team...

Is the US DOJ too Docile with Google

Reports by the WSJ and the NY Times both point to likely antitrust activity against Google by the US DOJ. CNET and others report...

Coronavirus, Winners and Losers

Clearly, the new normal won't look like the old-normal. I think the gorilla in the room is unemployment. The numbers vary but about 25 million...

Beyond the press release – the permanence of PR for SEO

Traditional public relations best practices evolved from a period in time where the press hit was a flash-in-the-pan. You'd get your press hit and...

What is knewz.com? & What is NewsCorp Thinking?

I came across a banner ad for Knews while reading a typically titillating story on the NY Post. Because my nonprofit Giving Forward is...

Ad-Land Goes Remote – Budgets Evaporate

With the COVID-19 / Coronavirus mitigation plans in place for NYC and most large cities, and nearly every marketing and advertising event canceled Ad-Land...

Hey Twitter, is Surfermom77 a Russian Account?

Hey Twitter, have a question for you, but first... Let's compare the political advertising ban at Twitter to the "Earned Media" impact that a fake...

Strategic CMO: David Levin of Bob’s Discount Furniture

On August 23rd, 2019, Kevin Lee, of Didit and the eMarketing Association, interviewed David Levin, VP, Customer Experience & Digital Innovation, Bob's Discount Furniture. A...

The Many (Bitter) Flavors of Influencer Fraud

Social media influencers have been grabbing a bigger piece of the digital ad pie. In 2019, about $8 billion was paid to influencers to...

Sharpie Takes a Wait-and-See Approach to #SharpieGate on Social Media

Sometimes lightning strikes for a brand -- and that downward heavenly spark struck this past week in the wake of "SharpieGate" -- the multi-day...

Marketing and HR – Disturbing Results of Girls Who Code Survey

You may not think that the experiences of interviewees (internship, part time, full time or contract), is of concern to the marketing team. Well,...

### @ the end of a Press Release

Halo Group (a Didit Company) has an article where they explain why ### three pound or hash tags are used at the end of...

Don’t Mix Research & Marketing

I've been tempted myself to use a survey to communicate as opposed to collect valuable information about prospects or clients, and while it is...

Amazon Prime’s Brand Unsafe T-Shirt Advertising on Pressure Cooker Nut Job

NYC had a bomb scare caused by someone who has provided Amazon Prime Day an unexpected and brand unsafe product placement. Clearly, some brand-unsafe advertising...

Grappling with Clickless Searches from a Portalized Google

Remember "portals?" Back in the 1990s, becoming a "portal" was what web-based media companies did to resist losing users to 3rd-party sites whose advertising...