FTD’s Taryn Rayment on “blowing up” pre-pandemic media plans

Sometimes it takes a major catalyst to be the wake-up call to marketers that their media plans and marketing plans need top-down review. That's one...

Allan Levy – IOS changes are radically changing email marketing

Some email marketers aren't ready for the change. Measurement of "opens" is on it's way out. Allan Levy, CEO of Alchemy Worx, a data-driven...

Wait, don’t launch that sweepstakes yet! Jack Paxton @ VYPER Prize...

What's the right prize to offer when you launch your sweepstakes or contest? Find out from Jack Paxton, the Founder of Vyper.io ,a platform...

Mediastruction’s Marilois Snowman and Jenna Umbiranna on media efficiency

If you aren't talking to the right audience, you are wasting media dollars! In this segment I interview both Marilois Snowman, CEO & Founder, and...

Lisa Buyer on how short-term thinking undermines proper investment in earned...

I had the pleasure of catching up with Lisa Buyer, CEO & Founder of The Buyer Group. Lisa is an author and subject matter...

Clayton Reid: Paid Social reached the “tipping point” Paid social and...

How blurred are the lines between paid and earned media in social? When it comes to delivering impact at scale, Clayton Reid makes the...

Susan Bratton on marketing to the 15 percent of Americans care...

Many eMA readers and viewers know Susan Bratton as a long-time contributor to the marketing ecosystem as Chairman Emeritus of the ad:tech Expositions and...

Stirista’s Vincent Pietrafesa on budgeting best practices for segmentation marketing

In this segment, I talk with Vincent Pietrafesa, VP of B2B Products & Partnerships and co/host of The Marketing Stir Podcast at Stirista, a...

Jeff Hoffman: The importance of hiring the best people

Some business people think of and treat employees as interchangeable, a commodity. Big Mistake! In marketing, in particular, the difference between an average employee and...

Heidi Andersen on maintaining a brand-safe environment on Nextdoor

Nextdoor has declared that September is Neighbor Month and will kick off their celebration on the National Neighbor Day, September 28th. All the more...

Felix Velarde on remote recruiting challenges – growing your agency

Many of you are focused on growing your marketing agencies (as I am) and most of the rest have an agency that is growing...

Tal Hayek on targeting audiences based on their position within the...

Are you ready to buy? Are you still deciding on the brand, retailer or service provider? Consumers are not always ready to buy and...

Jim McCarthy: Live event marketers must understand the OnlyFans phenomenon

Publishers and live event producers and marketers (particularly those planning to execute hybrid online/offline events) can learn a lot from the OnlyFans phenomenon according...

Steve Silvers – Prepare for the Post-Cookie Era

Marketers got spoiled with the third-party cookie. Any they like to pretend that the cookie-apocalypse is coming as Chrome gets ready to remove the...

Shailin Dhar and Marc Goldberg on “gaming” the adtech ecosystem with...

We like to think that the ad-tech ecosystem is doing all it can to weed out IVT (Invalid Traffic). They call it IVT even...

Can Contextual Targeting Replace Behavioral in the Post-cookie Era?

Doug Stevenson and I discuss his latest contextual targeting platform. Doug is CEO and co-founder of Quintesse, which utilizes computational linguistics, semantics, sentiment and...

Jim Sterne: Data Silos are Political – Not a Technical Problem

Jim Sterne and I have known each other since the early days of the Internet. Jim is the Founder of Marketing Analytics Summit (formerly...

Roy Moskowitz Shares Pros & Cons of Media Barter

My interview with Roy Moskowitz of Reciprocal Results Advertising, a full service communications shop offering media planning & buying, creative services, PR, political consulting...
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Evolution of the Office – The Kettlespace Pivot

When I was between leased NYC office spaces three years ago (the Didit HQ is on Long Island), I used Kettlespace with my NYC...

Creating Online Demand (not just harvesting it) Using Video – Dennis...

One of my favorite folks to brainstorm with is Dennis Yu, CEO of BlitzMetrics, a digital marketing company which partners with schools to train...