Caitlin Kelly and Neel Shah, of VIVID+Co, on the Evolution of...

I chatted recently with Caitlin Kelly and Neel Shah, Co-Founders of VIVID+Co, a technology-driven PR agency, to discuss where PR is today and where...

Dan Kartzman, of Community Power LI, on Long Island’s Non-Fossil Fueled...

Many homeowners want to reduce their carbon footprints by using a greater mix of renewable energy in the electricity they buy each month from...

David L. Deutsch, of Deutsch & Associates, on Writing Better Direct...

I was greatly pleased to recently chat with David L. Deutsch about the challenges of writing compelling, effective copy. David is an Ogilvy &...

Winston Li, of Arima, on Democratizing Media Mix Modeling

Media Mix Modeling helps brands and agencies determine which combination of marketing channels, and which tactics performed in each channel, ultimately produce the best...

Fiona Stevens, of LoyaltyLion, on Best Practices For Online Loyalty Programs

Loyalty programs -- which encourage more customer referrals, higher customer retention, and greater sales -- have been around since the 1920s but have recently...

Casey Saran, of Spaceback, on Cutting Through the Clutter with Social...

"Banner blindness" -- the tendency of online users to mentally screen out ad units that are obviously ads -- has long been a bane...

How videos go viral – Joseph Wilkins, of FunnySalesVideos.com

The advertising and media press love to talk about "viral videos," but what they don't generally mention is that marketing videos that "go viral"...

Look at the long game” with influencer marketing – Kent J...

How authentic is your influencer? The advocates out there representing your brand must pass the sniff test. I had a chance to chat with Kent...

Ben Plomion, of Dibbs: “The Metaverse is here to stay.”

The metaverse and digital collectables are here to stay and extend beyond the world of NFTs. I had an opportunity to catch up with Ben...

Are “Reciprocal Podcasts” right for you? + Overcome Obstacles in Marketing...

Several of you may have noticed that a while back on April 8th, I posted a video podcast with Stephan Spencer. What I didn't mention...

Michael Elson, of Voicelessons.com, on Virtualizing the Voice Lesson Industry

The market for online music education is growing rapidly. A recent report from Asute Analytica pegged projected worldwide industry growth at 18.4 percent over...

Dan Wagner discusses consumer identity in the app ecosystem

I had the pleasure recently to chat with Dan Wagner, Founder, CEO & Chairman, Rezolve Unlimited. Dan is an eCommerce veteran and serial entrepreneur...

Rand Fishkin on Twitter Bots and Elon Musk’s Fake Followers

Only a human knows if they are human or not (barring any existential philosophical crisis), and only a bot knows for sure that it's...

Brendan Kane on What Elon Musk Should Do With Twitter

Brendan Kane is a Growth Strategist, Author, and Managing Partner of Hook Point, as well as author of "Hook Point: How to Stand Out...
Stephan Spencer

Stephan Spencer on Lessons that SEO professionals can teach social media...

It's been interesting to watch (and participate in as a marketer) the evolution of social media. Those folks who have been in SEM and...

Gretchen Saegh-Fleming: “Lean into the tribe” when marketing high-consideration products

Tribes are strong. Consumers may not even realize how many tribes they belong to. Sports and fitness tribe are usually associated with sports teams....

Sean McCaffrey, of GSTV: QR Codes Are Here To Stay

Outdoor advertising both traditional and digital has seen a surge in QR code use. Even the Superbowl had a major advertiser (Coinbase) feature exclusively...

NFTs and the future of digital collectibles – Jeremy Padawer of...

Toys have been collectable practically forever, eBay initially claimed it started around Pez dispensers (and later admitted it just made for a great story)....

Sweepstakes for CSR? Yep: SweepsForACause by Giving Forward

Can marketers get all the direct marketing, awareness and branding impact of a sweepstakes while also looking like philanthropic heroes to their customers? I'm...

Seth Hirsch, of ShopFluency, on ROI/ROAS vs campaign scale

We live in an auction-media driven digital advertising world. That typically means that the more budgets go up, the more expensive the media gets at...