eMarketing Association

Raechel Lambert is co-founder of Olivine, a B2B SaaS product marketing agency whose clients include ServiceNow, Meta, Twilio, and LinkedIn. She's also what she...

The use of generative AI tools is raising a host of unprecedented intellectual property issues. For example, if you use an AI tool to...

Christopher Kenna is CEO and Founder at Brand Advance Group, a company whose mission is to "help the worlds largest Brands & Agencies reach...

Today I had the privilege of attending another fantastic Luma DMS East conference. The pic is Terry interviewing Kya Sainsbury-Carter, Corporate Vice President, Microsoft Advertising...

Ever wonder if a YouTube ad is being heavily funded. https://youtu.be/z2Ovbv2_AGM This ad ran millions of impressions. The YouTube channel is completely empty of public vids. The website...

Roberto Alcazar is EVP Managing Partner & Executive Creative Director at 305 Worldwide, a division of Horizon Media, the largest media agency in the...

I often recommend "Never Split The Difference" by Chris Voss to folks and I enjoy giving copies of the book to folks. For this order...

I smiled when I read the latest blog post from Stew Jr at Stew Leonard's.  His dad Stew Leonard Senior had passed away recently...

Illustration - Midjourney: anime depiction of businesspeople at a graveyard looking at a large tombstone --v 5 --q 2 --s 750 If you aren't keeping...

As my guest, Joel Harrison, Editor-in-Chief at B2B Marketing, notes, and as we've observed through numerous interviews with B2B experts, B2B marketing is in...

I recently had the great pleasure to catch up with Simeon Siegel, Managing Director at BMO Capital Markets. Simeon is a leading analyst of...

It's no secret that the crypto industry has had a bad couple of years. Prices of Bitcoin and Ethereum plunged steeply in 2022, followed...

One of my marketing professors at Yale SOM defined brand as a willingness to pay more for what otherwise might be a commodity. And...

Some folks think that Twitter Blue Checkboxes are a vote for Elon or even makes a person or business a "fanboy."  Do you agree? BTW...

I've known Danny Mizrahi, Founder & CEO at Sunbird Messaging, for many years, and wanted to have a conversation with him concerning the imminent...

At the inaugural Possible Event in MIA Bob Pittman and Jon Bon Jovi discussed business, philanthropy, music, and parenting in a candid conversation. If you...

Finally, after years of suggestions from SEM agencies Twitter has finally re-deployed keyword targeting. Elon "announced" it at Possible MIA. “As mind-blowing as it is,...

How much is an experience worth? What about a scarce experience? What about a scarce experience that also includes immediate bragging rights and long...

I don't have writer's block when it comes to PPT or Google Presentations, but sometimes I can't come up with the images. But I pay...

This last week was my third participation as a buyer in bankruptcy auction, never as the "Stalking Horse." The first bankruptcy was a long time...