DON'T MISS
Don’t Mix Research & Marketing
I've been tempted myself to use a survey to communicate as opposed to collect valuable information about prospects or clients, and while it is...
Amazon Prime’s Brand Unsafe T-Shirt Advertising on Pressure Cooker Nut Job
NYC had a bomb scare caused by someone who has provided Amazon Prime Day an unexpected and brand unsafe product placement.
Clearly, some brand-unsafe advertising...
![Oosoom at English Wikipedia [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)]](https://www.emarketingassociation.com/wp-content/uploads/2019/08/1024px-Birmingham_Municipal_Bank_doorway-100x70.jpg "Grappling with Clickless Searches from a Portalized Google")
LATEST VIDEOS
TRAVEL GUIDE
Strategic CMO: Chris McCann
https://www.youtube.com/playlist?list=PL1r-ePkcmhL3pdUPukLYleKrVp-LYU3SG
In January of 2010, Didit sat down with Chris McCann, President, 1-800-FLOWERS.com. Chris had a lot to say about about evaluating new forms of...
Strategic CMO: Doug Frisbie
In April, 2010, Didit interviewed Doug Frisbie, Toyota's National Social Media and Marketing Integration Manager. A range of topics were discussed, including Toyota's social...
PHONES & DEVICES
Strategic CMO: David Levin of Bob’s Discount Furniture
On August 23rd, 2019, Kevin Lee, of Didit and the eMarketing Association, interviewed David Levin, VP, Customer Experience & Digital Innovation, Bob's Discount Furniture.
A...
The Many (Bitter) Flavors of Influencer Fraud
Social media influencers have been grabbing a bigger piece of the digital ad pie. In 2019, about $8 billion was paid to influencers to...
LATEST TRENDS
Microconversions Matter
Every marketer wants conversions: form fill-outs, phone calls, shopping cart purchases, but marketers also need to pay attention to “micro-conversions:” these are actions taken...
![Darkone [CC BY-SA 2.5 (https://creativecommons.org/licenses/by-sa/2.5)]](https://www.emarketingassociation.com/wp-content/uploads/2019/07/3-Tasten-Maus_Microsoft-324x160.jpg "Strategic CMO: Lizzie Schreier")
Strategic CMO: Lizzie Schreier
In the Spring of 2010, Didit interviewed Lizzie Schreier, Senior Marketing Manager for the Allstate Corporation, one of the largest insurance providers in the...
TECH
FASHION
REVIEWS
Strategic CMO: David Levin of Bob’s Discount Furniture
On August 23rd, 2019, Kevin Lee, of Didit and the eMarketing Association, interviewed David Levin, VP, Customer Experience & Digital Innovation, Bob's Discount Furniture.
A...
ENTERTAIMENT
![Oosoom at English Wikipedia [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)]](https://www.emarketingassociation.com/wp-content/uploads/2019/08/1024px-Birmingham_Municipal_Bank_doorway-324x160.jpg "Grappling with Clickless Searches from a Portalized Google")
