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Brands, Manufacturers and Amazon – Peter Horan’s Strategic View
The tug-of-war between major brands and in-house "store brands" has escalated with the arrival of Amazon. Major product brand owners have always been nervous...
Space Jam #2 and the use of humor in advertising
Hunter Fine's recent adventure into Space Jam (Recipe #2)... See below... brought him to my attention, but he's a skilled copywriter and creative director....
LATEST VIDEOS
![Juliancolton [Public domain]](https://www.emarketingassociation.com/wp-content/uploads/2019/08/1024px-Closeup_of_pencil_graphite-218x150.jpg "Defending Content Marketing")
TRAVEL GUIDE
Eric Schurenberg – Perils of Short-Term Corporate Thinking
Business people have to watch themselves not to get caught up in short-term thinking.
In my conversation with Eric Schurenberg, CEO of Mansueto Ventures, home...
Strategic CMO: Johan Grundin
In November, 2010, at Ad:Tech New York, Didit interviewed Johan Grundin, Interactive Marketing Manager at Saab. Discussion topics included generating consumer demand for automobile...
PHONES & DEVICES
Who Should “Own” DCO / Creative Optimization – Oli Marlow of...
In all forms of traditional media the agency's creative director, the brand manager, or some combination of client-side and agency-side creative thinkers own the...
The evolution of (cookieless) targeting + tracking – Oren Netzer of...
The third-party cookie is dying. Marketers and agencies are freaking out. So are wall-street analysts (but for slightly different reasons). It's never been entirely...
LATEST TRENDS
Strategic CMO: Peter Shankman
In November of 2009, Didit interviewed Peter Shankman, CEO of HARO (Help a Reporter Out). Peter shared his views on CMO mistakes, his favorite...
Developing Rankbrain/Hummingbird-Friendly Content
In the wake of Google's new Hummingbird and Rankbrain algorithms, content marketers are finding it necessary to supplement their traditional, keyword-centric content strategies with additional “conversationally-oriented” words...
TECH
FASHION
REVIEWS
Who Should “Own” DCO / Creative Optimization – Oli Marlow of...
In all forms of traditional media the agency's creative director, the brand manager, or some combination of client-side and agency-side creative thinkers own the...
ENTERTAIMENT
![Darkone [CC BY-SA 2.5 (https://creativecommons.org/licenses/by-sa/2.5)]](https://www.emarketingassociation.com/wp-content/uploads/2019/07/3-Tasten-Maus_Microsoft-218x150.jpg "Strategic CMO: Lizzie Schreier")
