DON'T MISS
Don’t Mix Research & Marketing
I've been tempted myself to use a survey to communicate as opposed to collect valuable information about prospects or clients, and while it is...
Amazon Prime’s Brand Unsafe T-Shirt Advertising on Pressure Cooker Nut Job
NYC had a bomb scare caused by someone who has provided Amazon Prime Day an unexpected and brand unsafe product placement.
Clearly, some brand-unsafe advertising...
![Oosoom at English Wikipedia [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)]](https://www.emarketingassociation.com/wp-content/uploads/2019/08/1024px-Birmingham_Municipal_Bank_doorway-100x70.jpg "Grappling with Clickless Searches from a Portalized Google")
TRAVEL GUIDE
Strategic CMO: Robert Fleming
In July, 2010, Didit interviewed Robert Fleming, President/CEO Co-Founder of the eMarketing Association, on a number of topics germane to e-marketers, including mistakes often...
Strategic CMO: Jeff Hayzlett
https://www.youtube.com/playlist?list=PL1r-ePkcmhL1z8odoEHU19CsxFsbghL7z
In 2010, Didit interviewed former Kodak CMO Jeff Hayzlett. Jeff had a lot to say about the role of the CMO in business transformation,...
PHONES & DEVICES
Strategic CMO: David Levin of Bob’s Discount Furniture
On August 23rd, 2019, Kevin Lee, of Didit and the eMarketing Association, interviewed David Levin, VP, Customer Experience & Digital Innovation, Bob's Discount Furniture.
A...
The Many (Bitter) Flavors of Influencer Fraud
Social media influencers have been grabbing a bigger piece of the digital ad pie. In 2019, about $8 billion was paid to influencers to...
LATEST TRENDS
Strategic CMO: Doug Loots
In August, 2010, Didit interviewed Doug Loots, Marketing Manager for Wells Fargo, one of the world's largest financial institutions. Discussion topics included best practices...
Sharpie Takes a Wait-and-See Approach to #SharpieGate on Social Media
Sometimes lightning strikes for a brand -- and that downward heavenly spark struck this past week in the wake of "SharpieGate" -- the multi-day...
TECH
FASHION
REVIEWS
Strategic CMO: David Levin of Bob’s Discount Furniture
On August 23rd, 2019, Kevin Lee, of Didit and the eMarketing Association, interviewed David Levin, VP, Customer Experience & Digital Innovation, Bob's Discount Furniture.
A...
ENTERTAIMENT
![Oosoom at English Wikipedia [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)]](https://www.emarketingassociation.com/wp-content/uploads/2019/08/1024px-Birmingham_Municipal_Bank_doorway-356x220.jpg "Grappling with Clickless Searches from a Portalized Google")
![Oosoom at English Wikipedia [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)]](https://www.emarketingassociation.com/wp-content/uploads/2019/08/1024px-Birmingham_Municipal_Bank_doorway-324x160.jpg "Grappling with Clickless Searches from a Portalized Google")
![Juliancolton [Public domain]](https://www.emarketingassociation.com/wp-content/uploads/2019/08/1024px-Closeup_of_pencil_graphite-218x150.jpg "Defending Content Marketing")
