DON'T MISS
Beyond the press release – the permanence of PR for SEO
Traditional public relations best practices evolved from a period in time where the press hit was a flash-in-the-pan. You'd get your press hit and...
What is knewz.com? & What is NewsCorp Thinking?
I came across a banner ad for Knews while reading a typically titillating story on the NY Post. Because my nonprofit Giving Forward is...
![Darkone [CC BY-SA 2.5 (https://creativecommons.org/licenses/by-sa/2.5)]](https://www.emarketingassociation.com/wp-content/uploads/2019/07/3-Tasten-Maus_Microsoft-218x150.jpg "Strategic CMO: Lizzie Schreier")
TRAVEL GUIDE
Learning from CMO Mistakes
The average tenure of a corporate CMO (Chief Marketing Officer) is now just 43 months – less than half of that of a typical...
Strategic CMO: Sean Cheyney
In July of 2010, Didit interviewed Sean Cheyney, AccuQuote's VP of Marketing and Business Development. While the conversation focused on leads, including managing lead...
PHONES & DEVICES
Use your CPOP to improve SEO and marketing
If you don't "own the SERP" yet then you still have more work to do. SEO practitioners, CMOs and VPs of marketing often forget...
Barry Schwartz & Kevin Lee – SEO Past and Future. Core...
Are you ready for Core Web Vitals?
I had the pleasure of catching up with fellow SEO enthusiast Barry Schwartz recently in a socially-distanced interview...
LATEST TRENDS
The Many (Bitter) Flavors of Influencer Fraud
Social media influencers have been grabbing a bigger piece of the digital ad pie. In 2019, about $8 billion was paid to influencers to...
![Dave Dugdale from Superior, USA [CC BY-SA 2.0 (https://creativecommons.org/licenses/by-sa/2.0)]](https://www.emarketingassociation.com/wp-content/uploads/2019/07/1024px-Analyzing_Financial_Data_5099605109-324x160.jpg "Strategic CMO: Maria Mandel")
Strategic CMO: Maria Mandel
In October, 2010, Didit interviewed Maria Mandel, AT&T's Vice President, Media & Marketing, Innovation. Discussion topics include "over the top" content consumption patterns, addressible...
TECH
FASHION
REVIEWS
Use your CPOP to improve SEO and marketing
If you don't "own the SERP" yet then you still have more work to do. SEO practitioners, CMOs and VPs of marketing often forget...
ENTERTAIMENT
