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Example of LinkedIn Lead-Gen ad – CEO Coaching International
I've been doing some less than complimentary ad commentaries, but here's a good one LOL.
I'm a LinkedIn power-user, however, I don't have the time...
Sara Ajemian, of Rollworks, on the power of ABM marketing
If you're doing any kind of marketing, prospecting, or business development for your B2B company, you're probably familiar with ABM (Account-Based Marketing). ABM is...
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Customer Service & Experiential Branding – Vonage Loses me to Ooma
One can easily make a case that customer service should be owned by marketing. Billions of dollars in marketing budget are deployed to get...
Canny Use of Direct Mail Can Help Online Media Performance
There's no question that an important part of your demographic uses digital media. And if you can precisely identify where your most profitable customers...
PHONES & DEVICES
DeAnn Campbell, of AAG Consulting, on B2B sales & marketing alignment...
I recently had the pleasure of interviewing DeAnn Campbell, of AAG Consulting, an Atlanta-based firm providing strategic advice for B2B companies. DeAnn is an...
Carrie Hutchison, of Re:wild, on conserving and preserving the planet’s wilderness
Carrie Hutchison is Director, Brand and Marketing, at Re:wild, an organization whose mission is to “rewild” and restore natural environments across the world. Active...
LATEST TRENDS
Learning from CMO Mistakes
The average tenure of a corporate CMO (Chief Marketing Officer) is now just 43 months – less than half of that of a typical...
Legal issues for 2020: Covid-19, Privacy and More.
The eMA had the privilege of interviewing several legal experts on hot legal topics for 2020. The full panel discussion is available below.
Topics covered...
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DeAnn Campbell, of AAG Consulting, on B2B sales & marketing alignment...
I recently had the pleasure of interviewing DeAnn Campbell, of AAG Consulting, an Atlanta-based firm providing strategic advice for B2B companies. DeAnn is an...
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