Research Archives - eMarketing Association

Julie Roehm on customer experience, marketing innovation & business transformation

December 12, 2023

Tim Jensen, of M&T Bank, on analytics in the post-cookie era and how to survive the GA4 migration

December 11, 2023

Damian Pelliccione on building a CTV network for LGBTQ+ stories and content

November 28, 2023

Cristy Garcia, of Impact.com, on best practices for working with influencers

April 15, 2024

Alex Collmer, of VidMob, on using AI for creative optimization and audience insights

April 15, 2024

Christoper Yu, of U.S. Bank, on digital transformation and hyper personalization

April 15, 2024

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The eMarketing Association educates and informs marketers about best practices in digital marketing as well as traditional marketing as it becomes more digital. Content, interviews, and events are our primary areas of focus. Some links to external products and services are affiliate links and may result in revenue to the eMA if a purchase is made.

Research

Sally Lehrman, of The Trust Project, on building a more trusted and trustworthy press

Charlene Li on Generative AI’s role in disruptive business transformation

Claudio Ludovisi, of the Pepperdine Graziadio Business School, on brand purpose, paid vs. organic media, AI and fan engagement research

Phillip Lomax, of MediaScience, on measuring audience response with next-gen tech, storytelling, and brand safety

Sheryl Goldstein, of the IAB, on the IAB’s expanded mission

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Cristy Garcia, of Impact.com, on best practices for working with influencers

Alex Collmer, of VidMob, on using AI for creative optimization and audience insights

Christoper Yu, of U.S. Bank, on digital transformation and hyper personalization

Dixon Jones, of Inlinks, on SEO in age of AI, the future of link building, and the potential of JavaScript-based SEO tools

FEATURED ARTICLES

Julie Roehm on customer experience, marketing innovation & business transformation

Tim Jensen, of M&T Bank, on analytics in the post-cookie era and how to survive the GA4 migration

Damian Pelliccione on building a CTV network for LGBTQ+ stories and content

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Cristy Garcia, of Impact.com, on best practices for working with influencers

Alex Collmer, of VidMob, on using AI for creative optimization and audience insights

Christoper Yu, of U.S. Bank, on digital transformation and hyper personalization

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