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David Allison, of Valuegraphics, on understanding human values in marketing

Steven Baldwin - 0
Brand Safety

Sally Lehrman, of The Trust Project, on building a more trusted and trustworthy press

Kevin Lee - 0
AI

Charlene Li on Generative AI’s role in disruptive business transformation

Kevin Lee - 0
Branding

Claudio Ludovisi, of the Pepperdine Graziadio Business School, on brand purpose, paid vs. organic media, AI and fan engagement research

Kevin Lee - 0
Analytics

Phillip Lomax, of MediaScience, on measuring audience response with next-gen tech, storytelling, and brand safety

Kevin Lee - 0
Ad-Mar-Tech

Sheryl Goldstein, of the IAB, on the IAB’s expanded mission

Kevin Lee - 0
Agencies

Marilyn Mead, of Winmo, on better sales prospecting

Kevin Lee - 0
CSR - Social Impact

Dave Hertig, of Boom, on 2022 CEO survey results

Kevin Lee - 0
Research

Laura Manning, of Lucid, on making market research easier, timelier, and more accurate for brands

Kevin Lee - 0
Market Research

Winston Li, of Arima, on Democratizing Media Mix Modeling

Kevin Lee - 0
Research

Qualitative vs. Quantitative Market Research The Right Choice

Kevin Lee - 0
Research

Marketing Research Best Practices the GOODQUES Team Weighs In

Kevin Lee - 0
Research

Does Market Research Have a Positive ROI? Maria Vorovich & Holland Martini from GOODQUES share their thoughts

Kevin Lee - 0

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The eMarketing Association educates and informs marketers about best practices in digital marketing as well as traditional marketing as it becomes more digital. Content, interviews, and events are our primary areas of focus. Some links to external products and services are affiliate links and may result in revenue to the eMA if a purchase is made.

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