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Advertising Week New York. Smart Sponsors Create Content Strategically
Kevin Lee
-
October 18, 2023
Branding
Claudio Ludovisi, of the Pepperdine Graziadio Business School, on brand purpose, paid vs. organic media, AI and fan engagement research
Analytics
Fei Wang, of Source Medium, on best practices for data and analytics
Marketing
Lessons in over-promotion: the Bed Bath and Beyond Story
Branding
Linda Bethea, of Danone, on marketing a purpose-driven brand with cross-team collaboration
Agencies
Jen Spencer, of SmartBug Media, on “Intelligent Inbound Marketing”
Kevin Lee
-
November 11, 2022
0
BtoB
Jake Pasini, VP Strategy & Analytics at Listrak, on cross-channel message orchestration
Kevin Lee
-
October 3, 2022
0
eCommerce
NFTs and the future of digital collectibles – Jeremy Padawer of Jazwares
Kevin Lee
-
February 8, 2022
0
Influencer Marketing
Christie Currie, reAlpha – Inform Strategy w/ Customer Feedback
Kevin Lee
-
January 13, 2022
0
BtoB
Amanda Malko – G2 SEO is the gateway to your brand
Kevin Lee
-
January 2, 2022
0
Apps - Mobile
Todd Marks – Mindgrub on avoiding rookie digital marketing mistakes
Kevin Lee
-
October 28, 2021
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Micheal Lyden, of the Trustworthy Accountability Group, on the battle against Malvertising
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Nate Burke, of Diginius, on harnessing the power of the Microsoft Advertising Network
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Data Privacy and Marketing: Navigating 2024 Regulations and Consumer Trust
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Jeffrey Mayer, of DanAds, on democratizing access to publisher inventory
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