The eMarketing Association educates and informs marketers about best practices in digital marketing as well as traditional marketing as it becomes more digital. Content, interviews, and events are our primary areas of focus. Some links to external products and services are affiliate links and may result in revenue to the eMA if a purchase is made.

Market Research

Winston Li, of Arima, on Democratizing Media Mix Modeling

Kevin Krim on media interaction effects – the power of media

Don’t Mix Research & Marketing

Most Read

Cristy Garcia, of Impact.com, on best practices for working with influencers

Alex Collmer, of VidMob, on using AI for creative optimization and audience insights

Christoper Yu, of U.S. Bank, on digital transformation and hyper personalization

Dixon Jones, of Inlinks, on SEO in age of AI, the future of link building, and the potential of JavaScript-based SEO tools

FEATURED ARTICLES

Julie Roehm on customer experience, marketing innovation & business transformation

Tim Jensen, of M&T Bank, on analytics in the post-cookie era and how to survive the GA4 migration

Damian Pelliccione on building a CTV network for LGBTQ+ stories and content

POPULAR POSTS

Cristy Garcia, of Impact.com, on best practices for working with influencers

Alex Collmer, of VidMob, on using AI for creative optimization and audience insights

Christoper Yu, of U.S. Bank, on digital transformation and hyper personalization

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