The eMarketing Association educates and informs marketers about best practices in digital marketing as well as traditional marketing as it becomes more digital. Content, interviews, and events are our primary areas of focus. Some links to external products and services are affiliate links and may result in revenue to the eMA if a purchase is made.

Local Advertising

Randi Stipes, of the Weather Company, on using weather as a marketing tool

Dennis Kelly, of Postalytics, on using tech to bring direct mail marketing into the 21st Century

Dan Kartzman, of Community Power LI, on Long Island’s non-fossil fueled future

Dan Wagner discusses consumer identity in the app ecosystem

Andrew Hazen – embracing video as a local marketing medium

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David Chun, of Equilar, on the power of relationship-driven marketing

Ian Dallimore, of Lamar Advertising, on the evolution of programmatic outdoor advertising

Dale Bertrand, of Fire&Spark, on the evolving intersection of SEO and AI

John Readman, of Ask Bosco, on the evolving ecosystem of digital marketing

FEATURED ARTICLES

David Chun, of Equilar, on the power of relationship-driven marketing

Ian Dallimore, of Lamar Advertising, on the evolution of programmatic outdoor advertising

Dale Bertrand, of Fire&Spark, on the evolving intersection of SEO and AI

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David Chun, of Equilar, on the power of relationship-driven marketing

Ian Dallimore, of Lamar Advertising, on the evolution of programmatic outdoor advertising

Dale Bertrand, of Fire&Spark, on the evolving intersection of SEO and AI

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