The eMarketing Association educates and informs marketers about best practices in digital marketing as well as traditional marketing as it becomes more digital. Content, interviews, and events are our primary areas of focus. Some links to external products and services are affiliate links and may result in revenue to the eMA if a purchase is made.

Local Advertising

Randi Stipes, of the Weather Company, on using weather as a marketing tool

Dennis Kelly, of Postalytics, on using tech to bring direct mail marketing into the 21st Century

Dan Kartzman, of Community Power LI, on Long Island’s non-fossil fueled future

Dan Wagner discusses consumer identity in the app ecosystem

Andrew Hazen – embracing video as a local marketing medium

Most Read

David Alexander, of Everbridge, on Critical Events Management & B2B marketing lessons

Cristy Garcia, of Impact.com, on best practices for working with influencers

Alex Collmer, of VidMob, on using AI for creative optimization and audience insights

Christoper Yu, of U.S. Bank, on digital transformation and hyper personalization

FEATURED ARTICLES

Kacy Cole, of Holland America Line, on marketing innovations for high-value cruise guests

Julie Roehm on customer experience, marketing innovation & business transformation

Tim Jensen, of M&T Bank, on analytics in the post-cookie era and how to survive the GA4 migration

POPULAR POSTS

David Alexander, of Everbridge, on Critical Events Management & B2B marketing lessons

Cristy Garcia, of Impact.com, on best practices for working with influencers

Alex Collmer, of VidMob, on using AI for creative optimization and audience insights

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