The eMarketing Association educates and informs marketers about best practices in digital marketing as well as traditional marketing as it becomes more digital. Content, interviews, and events are our primary areas of focus. Some links to external products and services are affiliate links and may result in revenue to the eMA if a purchase is made.

Analytics

Vytis Bareika, of the Defined Chase Digital Marketing Agency, on optimizing ad targeting in a post-GDPR world

Batu Sat, of Mall IQ, on leveraging geo-location data for marketing

Jim Sterne, of Target Marketing of Santa Barbara, on analytics in the age of AI, the revival of IRL events, and the power of...

Scott Simonelli, of Veritonic, on audio analytics and sonic branding

Tim Jensen, of M&T Bank, on analytics in the post-cookie era and how to survive the GA4 migration

Most Read

David Chun, of Equilar, on the power of relationship-driven marketing

Ian Dallimore, of Lamar Advertising, on the evolution of programmatic outdoor advertising

Dale Bertrand, of Fire&Spark, on the evolving intersection of SEO and AI

John Readman, of Ask Bosco, on the evolving ecosystem of digital marketing

FEATURED ARTICLES

David Chun, of Equilar, on the power of relationship-driven marketing

Ian Dallimore, of Lamar Advertising, on the evolution of programmatic outdoor advertising

Dale Bertrand, of Fire&Spark, on the evolving intersection of SEO and AI

POPULAR POSTS

David Chun, of Equilar, on the power of relationship-driven marketing

Ian Dallimore, of Lamar Advertising, on the evolution of programmatic outdoor advertising

Dale Bertrand, of Fire&Spark, on the evolving intersection of SEO and AI

POPULAR CATEGORY

ABOUT US

FOLLOW US

Analytics

Most Read

FEATURED ARTICLES

POPULAR POSTS

POPULAR CATEGORY

ABOUT US

FOLLOW US

Subscribe