It was great to catch up with Max, of MarketingMax.io, to have a chat about B2B digital marketing strategies and best practices. Max is a serial entrepreneur who built & sold an award-winning 7 figure ad agency, has earned more than 200,000+ total followers with his impactful marketing content, and is a popular speaker on the trade show circuit.
Max emphasizes the importance of A/B testing landing pages maintaining consistency from ad to landing page and using the right tools to evaluate landing page variations. He highlights the fact that only 2% of the market is ready to buy today, advocating for long-term marketing strategies to build authority. Max also stresses the value of email over SMS for B2B, suggesting weekly newsletters and using AI to identify common customer questions. We both agree on the importance of custom audiences and consistent messaging across platforms, and our discussion touches on the value of direct mail with QR codes for tracking engagement.
Discussion points include:
- How most companies focus too much on ad creative and neglect the post-click experience, which is crucial for conversion.
- Why A/B testing landing pages can be a short-term “silver bullet” for improving conversion rates.
- The importance of having a comprehensive long-term marketing strategy in place.
- The importance of consistent communication and value through newsletters, social media, and other channels.
- The value of consistent social media engagement, particularly on LinkedIn, for B2B marketing.
- The importance of segmenting email lists based on personas and decision-making stages.
- The value of asking customers what type of content they enjoy and using AI tools to identify common questions from sales calls.
- The challenges of platform diversity and the importance of focusing on where the target audience spends time.
- Why it’s better to become an expert on one social media platform rather than spreading efforts thinly across multiple platforms.
- The importance of understanding the customer journey and maintaining consistent messaging across all touchpoints.