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HomeThe Strategic CMOStrategic CMO: Steven R. Boal

Strategic CMO: Steven R. Boal


In April 2010, Didit interviewed Steven R. Boal, CEO of Coupons.com. A wide range of topics was discussed, including the digitization of the couponing industry, offline/online integration of coupons, coupons in social media, and industries that might be ripe for couponing.

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