Strategic CMO: Seth Berman

In April, 2010, Didit interviewed Seth Berman, Marketing Director for Blue Shield of California. Seth had a lot to say about various topics germane to e-marketers, including the online behavior of baby boomers, tactics that have proved productive in terms of targeting them, the optimal time for lead-gen follow-up, CMO mistakes, the changing definition of search marketing, and the future of online media.