Strategic CMO: Meaghan Shaefer

In April, 2010, Didit interviewed Meaghan Shaefer, Chief Marketing Officer at Edo Interactive; a range of topics relevant to e-marketing were discussed, including cross-channel consumer behavior tracking, tactics successful in targeting Millenials, attribution modeling and social media marketing within an affiliate marketing context, the future of media, and mistakes typically made by CMOs (Chief Marketing Officers) in respect to online media and marketing.