Strategic CMO: Rebecca Lieb

In November, 2009, Didit interviewed Rebecca Lieb, who at that time was serving as VP at Econsultancy.com. Rebecca is an outspoken strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media. Rebecca spoke freely about SEO, the future of media, and the need for media experiementation.