Strategic CMO: Gian Fulgoni

In October, 2009, Didit interviewed Gian Fulgoni, Chairman and Founder of comScore. A range of topics relevant to e-marketers was discussed, including last click attribution, click relevance, online metrics, the future of media, current and future regulation of online advertising, online CPG spending, and the proper way for marketers to evaluate new forms of media that have yet to prove their worth to senior management.