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Honesty

Members should not engage in any practice that is deceptive, misleading,
fraudulent or unfair.
Privacy

Members should post privacy policies conspicuously on their website and
strictly adhere to those policies.
Customer Service

Members should strive for high levels of customer service and satisfaction
and create processes to ensure timely customer complaint resolutions.
Lawful

Members should be knowledgeable of local, state and federal statutes regarding
eCommerce and strictly adhere to those statutes.
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Safety

Members promoting or marketing goods or services should not engage in
practices that would cause unreasonable risk or harm to consumers.
Access

Members should post on their website a reasonable amount of contact
information including 1. company name 2. address 3. email address.
Ownership

Members should respect the intellectual property of others.
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