Members should not engage in any practice that is deceptive, misleading,
fraudulent or unfair.
Members should post privacy policies conspicuously on their website
and strictly adhere to those policies.
Members should strive for high levels of customer service and satisfaction
and create processes to ensure timely customer complaint resolutions.
Members should be knowledgeable of local, state and federal statutes
regarding eCommerce and strictly adhere to those statutes.