very much enjoyed taking the course. Your positive attitude [John Taylor]
made all of the lessons and exams easier."
spending two full days dealing with bounce backs, out of office replies,
removes (some that were pretty nasty), and requests for different formats,
we decided maybe there was just a little more to this than simply blasting
to all the email addresses in our system. So our next stop was to the
eMarketing Association site where we promptly signed up and started
their eMarketing Certification course.
was a cool little course. Weekly we were given assignments that included
research and design projects. The course covers banner ads, website
design, email marketing, and eNewsletters. This was just the certification
course; the Professional Certification is much more in-depth and the
test is very comprehensive."
program was a valid high-level overview of e-marketing components. I
have worked in the e-marketing field for the past two and a half years.
My goal was to evaluate the content the EMA training provides and to
determine how I could use this training with my team. Although my team
requires more in-depth training on SEO, this course is perfect for my
firms other AE's who primarily sell traditional marketing services.
I was also pleasantly suprised to see the section on PR. PR is one area
that I often forget in my own presentations/pitches. Overall evaluation
- good content, well presented."
stellar class, John! I have learned so much great information. I was
actually having some trouble building my opt-in list and then I read
that the method I was using was one of the worst. Glad I took your class
to find out! So now I am using my new knowledge to make a new plan on
capturing user information on my web site.
for a wonderful course, I am recommending it to all my e-marketing pals!"
was a fantastic class! I learned so much from each module and now I
am going to rework our company web site based on all of the coursework
suggestions. This class was definitely well worth the money. Anyone
who has a web site needs to take this course!"
enjoyed the format of this course. The segments were rich with content,
yet manageable. I also appreciated the additional resources and links
provided. It was nice to learn that I am already doing many things right.
I feel more confident about planning a strategy for e-marketing my Web
site. I would recommend this course, and I would be likely to take another
course from eMA."
been doing some e-mail marketing on my own, but the eMA Advanced E-mail
Marketing Course gave me the specific training and information that
I needed to take my programs to a more effective level. The information
is worth far more than what they're charging and perhaps the most valuable
part of the course is the ability to interact with the instructor and
other students about real-world problems and solutions, not just theory."
iBridge WebMarketing, Fresno California
Advanced eMail course was really useful. Beyond just filling in knowledge
gaps, it's really helpful to have fundamental rationales and best practices
nicely organized and referencable. The resources were also particularly
helpful...it's amazing what you learn simply by following the links."
for the course, I learned some things that I "thought" I knew
but really didn't understand the details. I got a BBA in marketing in
1991 but the
Internet was primitive so to speak and I really had to learn the Inet
on my own. This class helped and I have a notebook full of notes and
lessons for reference. Again Thank you very much."
really enjoyed taking the eMail Marketing class. I have learned so much
about email marketing and now have the confidence to tackle my first
program. I would recommend this class to anyone looking for more indepth
information on email marketing.
Jodi L. Scheckermann, Pharm.D.
class "Advanced eMail Marketing" was rich in content and professional
in delivery. Each step offered information that can be used for reference
again and again. Exercises and references came handy for applying what
you have learned. I have book marked all the resources we used in the
class to use them for my work. The instructor, John Taylor, was always
accessible, supported us throughout the class and provided great links
to learn more about the art of eMarketing. Everyone who wants to excel
in the eMarketing field should take this class."
Information Integrity Coalition
found the Email Marketing course to be quite practical and a very good
source for related E-Marketing resources. I have performed several campaigns
and this course not only confirmed some of my suspicions, but also provide
tangible approaches and tips to use in future campaigns. The course
encourages discussion with classmates, who often provide useful resources
to stay on top of the latest techniques in email marketing."
- Hollister Incorporated
I have learned so much from the Advanced eMail eCourse. It's excellent!
It gives you answers where you never knew there were questions. In other
words, it's very thorough and fun."
CSR Coordinater/ Administrative Assistant
course was incredible. I've learned so much more about E-marketing.
Though some of the lessons were based from off-line marketing methods
the incorporation made it easy to relate to.
more than certain and confident that this information has made a positive
different in my future endeavors as an e-marketer.
I thank you and the eMA for providing such a course for beginner as
well as professional marketers."
March eCourse Student
entire course has been very informative, particularly the "Search
Engine" segment. I look forward to applying my new skills to marketing
our web site."
eMA online course provided concise and informative material related
to concepts that effect how eMarketing is done on a daily basis. The
information was very relevant to my current tasks as an eMarketer. The
ability to access the course during times which fit into my schedule
was also a plus and the instructor was always available as a resource."
Invensys Energy Solutions
eMA marketing course by email was convenient and helpful; practical
lessons and real-world applications. Thank you."
me, such an eCourse was very useful in two ways, the 1st one that it
useful and organized information, and the second one that it helped
me to organize my thinking in a scientific way within a specific period
for each model....
a lot, by the way, the message board is very helpful..."
"I'd like you to know that your personalized, continuous communication
really differentiates this course."
ecourse is a great asset for every emarketer. Great material for all
levels of emarketing professionals. The interaction of this course was
great; quick email responses with excellent content. Thanks for the
great information and responses to my questions."
loved this course and learned a lot from it. Lots of current, valuable
information presented in an easy to digest way. Well organized and well
"I think the course was very helpful in clarifying terms and
outlining essential information every web marketer should understand.
I for one was impressed with the depth of the material provided in such
a succinct manner and look forward to taking more of these courses in
the future. In this business time is always of the essence and this
course made learning fun, easy and quick."
Director, Marketing Communications
eMarketing online course was terrific. We had a great group of students
who possessed a wide variety of experiences and our instructor, John
Taylor was always available to answer any of our questions and inquiries.
The course fit well in my working schedule as I could read during my
lunch hour and could take an exam at any time of the day. All the lessons
were succinct and comprehensive. The most useful lesson for me was on
the Search Engine Optimization as it walked me step-by-step through
the complex topic and provided me with resources I could use immediately.
Thank you for a memorable class."
Ilina, Marketing Specialist,
Information Integrity Coalition
really enjoyed taking this course. The material was presented in a way
that was easy to understand and I liked the internet format. I was also
impressed with the level of interaction and the personal attention,
i.e. when you contacted me when your e-mail was not getting through
online eMarketing course is a wonderful and the benefits to you, your
company and clients are unlimited. This course provides its lessons
through email and provides links to the material you will be studying.
You are encouraged not only to read, do the exercises and tests, but
more importantly to actively participate with the instructor throughout
the duration of the course should you have any questions. It is a great
way to learn, thank you eMarketing Association!"