25, 2002 - (LOS ANGELES, CA) - The eMarketing Association (eMA) today
announced the addition of a new level to it's Certified eMarketing
Associate (CeMA) Program. The program, which provides certifications
for high school and college students in eMarketing, debuted in Utah
public schools last year in September. CeMA level 2 is designed for
college students and marketing professionals.
Fleming, President of the eMarketing Association said, "This
is a significant event in eMarketing. There are over 350 technical
certifications available in many of our nation's colleges, yet virtually
none in e-marketing. The eMA is the also accreditation body for the
Certified eMarketer (CeM) program for working professionals with experience
in Internet marketing. The CeM program is recognized around the world
as a significant marketing credential.
program involves students taking an examination, which covers current
aspects of e-marketing and online/offline marketing integration. Robert
Fleming, president of the eMA said, "There is a significant increase
in companies marketing via the Internet, and multi-channel but relatively
few students are graduating with these essential competencies. Level
two is significantly advanced over level one certification and recognizes
the skills and competencies necessary to compete in today's digital
to a study by the University of Texas, 33% of all Internet related
jobs are in marketing and only 28% are in IT.
The eMarketing Association (eMA) is the professional association for
companies and individuals involved in the practice of e-marketing
and the integration of on-line and offline marketing. The eMarketing
Association is committed to enriching our industry through recognition,
research, advocacy, education and service.
. According to a study by the University of Texas, 33% of all Internet
related jobs are in marketing and only 28% are in IT.
more about CeMA call 800 417 7506 or visit : www.emarketingassociation.com.