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The eMA and the BPA Team up to offer eMA CeMA Certification

eMarketing Association and Business Professionals of America (BPA) announce marketing certification at the BPA National Conference.

January 23, 2002 - (LOS ANGELES, CA) - The eMarketing Association (eMA) today announced the participation of Business Professionals of America (BPA) Students in the Certified eMarketing Associate (CeMA) Program. The program, which provides certifications for high school and college students in eMarketing, debuted in Utah public schools last year in September. BPA, which is one of the nations largest career and technical association of business students, will provide the eMA facilities for the testing at it's annual National Leadership Conference in Chicago, May 8-12, 2002.

Robert Fleming, President of the eMarketing Association said, "This is a significant event in business education. There are over 350 technical certifications available in many of our nation's high schools and colleges, yet virtually none in e-marketing. The recognition of this certification by the BPA is another example of the importance of Internet marketing competency in the digital economy. It is fairly obvious that failures in the Internet sector were not due to poor technology but rather untested marketing and e-commerce practices. It is vital to ensure that the future marketers in this country are proficient in e-marketing practices, techniques and strategies." According to a study by the University of Texas, 33% of all Internet related jobs are in marketing and only 28% are in IT.

The CeMA program involves students taking an examination which covers current aspects of e-marketing and online/offline marketing integration. "There is a significant increase in companies marketing via the Internet, but relatively few students are graduating with these essential competencies. BPA is committed to providing students with the tools they need to be successful in today's business and information technology environment," said Randy Sims, president of BPA.

"In a recent survey by the Information Technology Association, certification follows experience and education as the preference for managers who select and hire job candidates," Mr. Fleming pointed out. Achieving success in marketing increasingly requires e-marketing competency. A CeMA certification shows employers and collage admission boards that a candidate has initiative, is proficient in e-marketing and is interested in ongoing professional development. These are traits that employers and colleges look for in applicants.

The eMarketing Association (eMA) is the professional association for companies and individuals involved in the practice of e-marketing and the integration of on-line and offline marketing. The eMA is the also accreditation body for the Certified eMarketer (CeM) program for working professionals. The CeM program is recognized around the world as a significant marketing credential. The eMarketing Association is committed to enriching our industry through recognition, research, advocacy, education and service.

Business Professionals of America is as a student organization that contributes to the preparation of a world-class workforce through the advancement of leadership, citizenship, academic, and technological skills for students at the Secondary and the Postsecondary level. Through co-curricular programs and services, members of Business Professionals of America compete in demonstrations of their business technology skills, develop their professional and leadership skills, network with one another and professionals across the nation, and get involved in the betterment of their community through service projects.

To learn more about CeMA call 800 417 7506 or visit : www.emarketingassociation.com.