Association and Business Professionals of America (BPA) announce marketing
certification at the BPA National Conference.
23, 2002 - (LOS ANGELES, CA) - The eMarketing Association (eMA) today
announced the participation of Business Professionals of America (BPA)
Students in the Certified eMarketing Associate (CeMA) Program. The
program, which provides certifications for high school and college
students in eMarketing, debuted in Utah public schools last year in
September. BPA, which is one of the nations largest career and technical
association of business students, will provide the eMA facilities
for the testing at it's annual National Leadership Conference in Chicago,
May 8-12, 2002.
Fleming, President of the eMarketing Association said, "This
is a significant event in business education. There are over 350 technical
certifications available in many of our nation's high schools and
colleges, yet virtually none in e-marketing. The recognition of this
certification by the BPA is another example of the importance of Internet
marketing competency in the digital economy. It is fairly obvious
that failures in the Internet sector were not due to poor technology
but rather untested marketing and e-commerce practices. It is vital
to ensure that the future marketers in this country are proficient
in e-marketing practices, techniques and strategies." According
to a study by the University of Texas, 33% of all Internet related
jobs are in marketing and only 28% are in IT.
program involves students taking an examination which covers current
aspects of e-marketing and online/offline marketing integration. "There
is a significant increase in companies marketing via the Internet,
but relatively few students are graduating with these essential competencies.
BPA is committed to providing students with the tools they need to
be successful in today's business and information technology environment,"
said Randy Sims, president of BPA.
a recent survey by the Information Technology Association, certification
follows experience and education as the preference for managers who
select and hire job candidates," Mr. Fleming pointed out. Achieving
success in marketing increasingly requires e-marketing competency.
A CeMA certification shows employers and collage admission boards
that a candidate has initiative, is proficient in e-marketing and
is interested in ongoing professional development. These are traits
that employers and colleges look for in applicants.
Association (eMA) is the professional association for companies and
individuals involved in the practice of e-marketing and the integration
of on-line and offline marketing. The eMA is the also accreditation
body for the Certified eMarketer (CeM) program for working professionals.
The CeM program is recognized around the world as a significant marketing
credential. The eMarketing Association is committed to enriching our
industry through recognition, research, advocacy, education and service.
Professionals of America is as a student organization that contributes
to the preparation of a world-class workforce through the advancement
of leadership, citizenship, academic, and technological skills for
students at the Secondary and the Postsecondary level. Through co-curricular
programs and services, members of Business Professionals of America
compete in demonstrations of their business technology skills, develop
their professional and leadership skills, network with one another
and professionals across the nation, and get involved in the betterment
of their community through service projects.
more about CeMA call 800 417 7506 or visit : www.emarketingassociation.com.