FIRST E-MARKETING CERTIFICATION FOR STUDENTS TO DEBUT IN UTAH PUBLIC
LOS ANGELES, CA (May 23, 2001) --The eMarketing Association (eMA)
today announced the first e-marketing certification program for
students. The Certified eMarketing Associate program, (CeMA) will
debut throughout Utah High Schools this year. Robert Fleming, President
of the eMarketing Association said, "This is a significant event
in marketing education. There are over 350 technical certifications
available in many of our nations high schools and colleges. The addition
of an e-marketing certification recognizes the importance of Internet
marketing competency in the digital economy. It is fairly obvious
that recent failures in the Internet sector were not due to poor technology
but rather untested marketing and e-commerce practices. It is vital
to ensure that the future marketers in this country are proficient
in e-marketing practices, techniques and strategies".
program involves students completing an online e-course to prepare
for an examination which covers current aspects of e-marketing and
on-line/offline marketing integration. "There is a significant
increase in companies marketing on the Internet, yet there are very
few credentialed marketers," stated Fleming.
to a recent survey by the Information Technology Association, certification
follows experience and education as the preference for managers who
select and hire job candidates. Mr. Fleming pointed out, "Achieving
success in marketing increasingly requires e-marketing competency.
A CeMA certification shows employers that a candidate has initiative,
is proficient in e-marketing and is interested in ongoing professional
development. These are traits that employers look for in filling positions."
State Office of Education provides a cutting edge curriculum for marketing
and e-commerce currently utilized throughout the state's public school
system. Of particular note is the fact that Utah has consistently
outperformed the U.S. in percentage of students earning high school
diploma's and continuing on to receive bachelors degrees since 1940.
"We are proud to be working with USOE to integrate this inaugural
certification program into their 300+ public high schools," Mr.
Fleming said. "Once other states realize the importance for marketing
education in the digital economy, we hope they will begin offering
similar programs; whether it be ours or someone else's."
of the certification program, the eMA includes a special website exclusively
for the states' CeMA students. "We have enlisted a high level
group of executives to interact with students through the site's bulletin
board. This is a very exciting and unprecedented opportunity for students
to interact directly with industry leaders in addition to taking advantage
of the multitude of other educational resources on the site,"
concluded Mr. Fleming.
Association (eMA) is the professional association for companies and
individuals involved in the practice of e-marketing and the integration
of on-line and offline marketing. The eMA is the accreditation body
for the Certified eMarketer (CeM) program for working professionals.
The CeM program is recognized around the world as a significant marketing
The eMarketing Association is committed to enriching our industry
through recognition, research, advocacy, education and service.