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Murray Gaylord, Vice President, Marketing for the New York Times.com to keynote


Murray Gaylord, Vice President, Marketing for the New York Times.com (NYTimes.com), will Present Keynote Address at the Annual eMarketing Conference in San Francisco.

The eMarketing-7 event known as eM7 will be held April 24th and 25th and cover all eMarketing channels. Produced by the eMarketing Association the conference is open to marketing professionals.

Providence, RI (PRWeb) February 8, 2007 -- The eMarketing Association (eMA) today announced that Murray Gaylord, Vice President, Marketing for the New York Times.com (NYTimes.com), will present the keynote address at the eMA annual conference in San Francisco, April 24th and 25th. Mr. Gaylord, previously vice president of brand marketing for Yahoo! Inc., was named vice president, marketing for NYTimes.com recently. Mr. Gaylord is a member of the NYTimes.com senior management team and oversees marketing, customer service, research and web analytics. The NYTimes.com is a leader in news and journalism on the Internet.

Included at this conference will be sessions on search marketing, blogs, banner advertising, email marketing, word-of-mouth, integration of offline media, rich media, metrics, mobile marketing, affiliate marketing, e-commerce, and website marketing. Robert Fleming, CEO of the eMarketing Association said, "We are happy to have Gaylord back to kick-off this year's conference in San Francisco, he is a top rated speaker and one of the most knowledgeable, insightful and experienced leaders in the industry."

Mr. Fleming added, "the sheer number of marketing channels available make the process of designing and implementing successful programs a challenge. The unprecedented number of tools and technologies that marketers need to understand and utilize will be covered in detail at this event in San Francisco. We have enlisted leading executives in each arena to provide attendees with best practices, processes and techniques that they can use immediately to improve their marketing ROI. The event atmosphere is sophisticated and professional, providing excellent opportunities for networking and exchange of ideas and innovative strategy. No other conference provides this type of focus on actionable techniques covering all media within the Internet marketing arena."

Other speakers include: senior executives from Tribal Fusion, Silverpop, CNET Networks, Avenue A Razorfish, Fair Isaac, 24/7 Real Media, Did-It, LookSmart, Ion, Kadium and others. A welcoming reception hosted by the Yahoo! will follow on day one. Thousands of marketing professionals have attended eMA events. Attendee testimonials indicate that most attendees are able to immediately implement strategies to enhance their marketing ROI. eM7 will be held at the newly remodeled Crowne Plaza in San Francisco April 24th and 25th and is open to marketing and business professionals. The event is sponsored by: Yahoo!, Tribal Fusion, The Mobile Marketing Association, The Interactive Advertising Bureau, Silverpop, Spun logic and others. Additional sponsorships are still available.

Executive-level managers and industry thought-leaders will gather to address the emerging challenges and opportunities facing the marketing profession across a variety of arenas, including B2B, B2C, eMarketing strategies and tactics. The program is designed to provide a comprehensive and complete agenda that covers all aspects of Internet marketing. Managers that have an interest in achieving maximum effectiveness for their on and offline programs should attend. A fully catered welcoming reception on day one will provide speakers and attendees an opportunity to network and relax. Membership in the eMA is not a requirement for registration. Interested marketing professionals should register now, since this event has sold out in the past. Registration is at: www.emarketingassociation.com

The eMarketing Association (eMA) is the worlds largest association of eMarketing professionals. Members include governments, companies, professionals and students involved with the eMarketing arena. The eMA provides marketing resources, services, research, certifications, educational programs and events to its members and the marketing community. The eMA works with a number of organizations, companies and governments on issues related to e-Commerce, multi-channel marketing and legislative issues. The eMA has members in over 40 countries around the world, and sponsors or manages over 30 events a year. More than 6,000 marketers have enrolled in eMA online courses and thousands of eMarketing professionals and students have achieved certification status.

Membership in the eMarketing Association, recognized worldwide, indicates a commitment to our profession as well as to professional development and achievement. eMA certifications are endorsed by governments, educational boards, colleges and universities, and provide marketers with a tangible credential for advancement in our field.

The eMA is committed to enriching the marketing community and its members through recognition, research, advocacy, education and service. Information on this event and other eMA programs is at the eMA website. http//www.emarketingassociation.com

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Press Contact: ROBERT FLEMING
Company Name: eMarketing Association
Email: email protected from spam bots
Phone: (401) 440-6519
Website: http://www.emarketingassociation.com/2007/index.htm

More Information: http://www.prweb.com//releases/2007/2/prweb503290.htm