- 5/13/05 - Robert Fleming, CEO of the eMarketing Association today
delivered the keynote address at the 2nd annual eMarketing Conference
presented by the Aruba Tourism Authority.
The purpose of the conference was to stimulate awareness and interest
for e-marketing. ATA brought a number of experts in the field together
who shared their knowledge with the audience, directing them to better
websites, e-mail campaigns and other electronic marketing strategies.
Fleming, top executive of eMarketing Association said marketing should
not always be highly advanced technically. Just see to it that all
the information that you wish your clients to know, is really there.
Besides that, surprise campaigns draw the most attention, he suggested.
recommends businesses not to consider their website as a separate
item from their total marketing but to produce a marketing plan that
Segal, Director of Business Development at comScore Media Metrix researches
the attitude of internet users. His company investigates how long
users remain on the net and what their interests are. He then charts
the demographic characteristics of the users. Segal says that it is
very important for a business to chart a target group.
will help in the design of a marketing campaign that exactly meets
the requirements of the group. Bert Heskes of the Netherlands Tourism
Council referred to the way in which Aruba is promoted in Europe.
With examples he showed which approaches are more appealing to the
coincided with the launching of the Aruba.com web site under a new
more attractive design.