eMA Keynote / speaker release

PROVIDENCE, RI ---1/11/04 -- The eMarketing Association (eMA) today announced that Murray Gaylord, Vice President of Brand Marketing for Yahoo! would give the keynote address at the third annual Power of eMarketing Conference in San Francisco, March 9th and 10th.

Mr.Gaylord, will be presenting an overview of the eMarketing arena to attendees. "Murray is one of the most influential executives in the Internet arena", Robert Fleming, President of the eMA said. He added we are excited about Mr. Gaylord's participation in this conference. As brand VP for what is the number one Internet brand in the world, his insight and presentation will provide attendees with a strong understanding of current and future conditions in the arena."

Other speakers include executives from Microsoft Corporation, MailBlocks, Qurb, FindWhat, AvantGo, SilverPOP, Mindcomet, Digital River, WebTrends, ExactTarget and others. The two day event is considered by the industry to be the premier executive forum in the eMarketing arena. The conference is open to senior marketing executives and does not require membership in the eMA. "This conference covers everything from spam legislation to contextual advertising, site design for ecommerce, mobile marketing, metrics, case histories, cross channel promotion and media integration, it is the only conference specifically developed for experienced senior marketers" Mr. Fleming said.

The event now in it's third year will be held at the Crowne Plaza Hotel in San Francisco in a unique meeting area overlooking the city. The hotel is offering attendees a special rate on a availability basis until February 15th. A reception sponsored by Yahoo! is scheduled for day one of the event.

The eMarketing Association produces or sponsors over 35 events a year throughout the world. The eMarketing Association (eMA) is the worlds largest international association of emarketing professionals. Members include governments, companies, professionals and
students involved with the emarketing arena. The eMA provides marketing resources, services, research, certifications, educational programs and events to its members and the marketing community. The eMA works with a number of organizations, companies and
governments on issues related to eCommerce, multi-channel marketing and legislative issues. The eMA has members in over 40 countries around the world.

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