Los Angeles---2/8/01---The eMarketing Association (eMA), the leading
professional association for Internet marketing announced today the
launch of a new e-training program.
new e-training course covers the spectrum of basic e-marketing. Recent
market research conducted by the emarketing Association indicates
that many business people cite a lack of e-marketing courseware in
the marketplace. To address this growing market need, the eMA has
developed the e-marketing course, which covers the subject thoroughly.
This is a great course for those starting in eMarketing or as a re-fresher
to those now managing eMarketing programs. It is very useful to marketing
staff members that may be engaged in design, research, publicity or
conventional media to acquaint themselves with the tools and techniques
covered include banner advertising, publicity, search engines, customer
management, keyword marketing and synergy between on and off-line
marketing. The course will be administered to students via moderated
e-mail. After passing the exam at the completion of the e course,
students will receive a certificate of completion and a optional letter
to their employer.
addition to this new e-course, we have redesigned our Certified eMarketer
(CeM) program to admit a wider range of professional marketers",
stated Robert Fleming, President and Chief Executive Officer of the
eMarketing Association. "Our market surveys have shown a substantial
growth in the need for more professional programs for the e marketing
arena, and we intend to continue to address that need with appropriate
products and services."
is the professional association for companies and individuals involved
in the practice of e-marketing and the integration of on-line and
offline marketing. The eMA creates and distributes relevant e-marketing
content for corporate, government, individual and educational members.
The eMA website www.emarketingassociation.com
is home to the e-marketing community and provides a number of essential
tools for e-marketers. The eMA is a premier resource for web certifications,
professional certifications, seminars, events, processes, trade shows,
news, standards, advertising, techniques, and trends. The eMA is committed
to enriching our members through recognition, research, advocacy education,