-- 12/05/02 --- The eMarketing Association (eMA) today announced a
new seminar/conference titled "effective eMarketing" to
be held in Beverly Hills, California at the Crowne Plaza Hotel on
January 15, 2003 from 8 AM to 5 PM. The seminar is sponsored by Yahoo!,
Overture, LookSmart, Digital River and iWire.
will feature keynote addresses by Todd Daum, Vice President of Overture
and Gabriela Linares, Vice President Marketing of L-Soft. Seminar
leaders include Robert Fleming, president of the eMarketing Association
and Heather L. Honea, Ph.D., Assistant Professor of Marketing, San
Diego State University, College of Business Administration Marketing
Department. Topics covered will include e-mail marketing and search
leaders will take attendees through the best practices, processes
and procedures for effective marketing during the sessions. Attendees
will learn to drive new traffic to their web sites, build customer
awareness, save money while increasing effectiveness of their marketing
programs, achieve higher click through rates on
search engines and email, personalize messages, optimize their sites
and more. Attendees will receive a workbook and a certificate of completion
for the seminar.
Fleming, President of the eMA said "this seminar provides an
excellent opportunity to gain valuable knowledge in the critical arena
of e-marketing. In today's competitive job environment these skills
can be of tremendous career benefit."
has provided educational programs for over 3000 business professionals
over the last two years and sponsors and manages a number of seminars
and conferences throughout the United States and Europe. The eMA is
the professional association for e-marketing professionals, membership
is not required to register for the seminar.
is available at the company's website:
calling 800 417 7506
must be made in advance. No walk-ins will be allowed.