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The eMA announces seminar titled "effective eMarketing"


LOS ANGELES -- 12/05/02 --- The eMarketing Association (eMA) today announced a new seminar/conference titled "effective eMarketing" to be held in Beverly Hills, California at the Crowne Plaza Hotel on January 15, 2003 from 8 AM to 5 PM. The seminar is sponsored by Yahoo!, Overture, LookSmart, Digital River and iWire.

The seminar will feature keynote addresses by Todd Daum, Vice President of Overture and Gabriela Linares, Vice President Marketing of L-Soft. Seminar leaders include Robert Fleming, president of the eMarketing Association and Heather L. Honea, Ph.D., Assistant Professor of Marketing, San Diego State University, College of Business Administration Marketing Department. Topics covered will include e-mail marketing and search engine marketing.

Seminar leaders will take attendees through the best practices, processes and procedures for effective marketing during the sessions. Attendees will learn to drive new traffic to their web sites, build customer awareness, save money while increasing effectiveness of their marketing programs, achieve higher click through rates on
search engines and email, personalize messages, optimize their sites and more. Attendees will receive a workbook and a certificate of completion for the seminar.

Robert Fleming, President of the eMA said "this seminar provides an excellent opportunity to gain valuable knowledge in the critical arena of e-marketing. In today's competitive job environment these skills can be of tremendous career benefit."

The eMA has provided educational programs for over 3000 business professionals over the last two years and sponsors and manages a number of seminars and conferences throughout the United States and Europe. The eMA is the professional association for e-marketing professionals, membership is not required to register for the seminar.

Registration is available at the company's website:

www.emarketingassociation.com

or by calling 800 417 7506

Registration must be made in advance. No walk-ins will be allowed.

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