( BW)(CA-EMARKETING-ASSOC) eMarketing Association Announces Professional
LOS ANGELES--(BUSINESS WIRE)--Jan. 16, 2001--The eMarketing Association
(eMA) today announced a professional certification program for eMarketers.
certification fills the need of recognizing eMarketers who have met
high standards of experience, knowledge and ethical conduct as is
done in other professions.
involves an examination and evaluation; upon completion marketers
can use the designation Certified eMarketer, or CeM, on business cards,
stationary, Web sites and other forms of communication.
Fleming, president of the eMA, said: "Since the practice of e-marketing
is relatively new, marketing executives need a program that certifies
competency. The CeM designation announces professional competency
to employers, clients and peers in the e-marketing profession."
of the program include establishing and maintaining a uniform standard
of professional competency in the field of e-marketing, recognizing
professional expertise, experience, knowledge and ethical conduct.
are scheduled for six times in 2001. The examination is administered
by the eMarketing Association. Additionally, two years of e-marketing
experience is needed to qualify for certification. "We have worked
with colleges, state educational professionals and e-marketing professionals
to develop the criteria for the CeM examination," Fleming said.
many marketing programs are purchased over the Internet, most people
don't really know with whom they are dealing with or if they are qualified.
CeM certification can provide peace of mind to clients of marketing
services. Certification can be verified on the eMarketing Association's
is the professional association for companies and individuals involved
in the practice of e-marketing and the integration of online and off-line
marketing. The eMA is a premier resource for Web certifications, professional
certifications, seminars, events, processes, tradeshows, news, standards,
advertising, techniques and trends. The association is committed to
enriching the e-marketing community through recognition, research,
advocacy, education and service.