Publication Submission Guidelines

"Simply understanding marketing (or decades of experience) does not prepare one for e-marketing. Traditional marketing and e-marketing are deeply interrelated. The lessons learned are being gathered so quickly, that having an organization dedicated to the topic is essential. The eMarketing Association is the mechanism that provides that crucial link." -Jim Jensen, HP Computer

Send us your case histories, successful emarketing stories, eMarketing Plans and/or outlines for inclusion in:

Publication date: Jan. 1, 2008
Pre-Publication price: $99
Publication price: $149.00

Guidelines for submission:

1. Only one submission per category i.e. marketing success story, case history or marketing plan.

2. Submissions of case histories and/or success stories should focus on email marketing, search marketing, online offline integration, banner advertising and be no more than 200 words long.

3. Submissions are subject to editing. The eMA reserves the right to reject any submission.

4. All submissions become the property of the eMarketing Association for the purposes of publication and may be published in whole or in part, credit will be given to the author, to include name, company name and web address.

5. Please submit original material only - by submitting materials you acknowledge that you have the publication rights to the material and are transferring them to us for the purpose of publication in eMA reports, books, website and publications.

6. All submissions should be sent via text email in the case of stories and case histories, in the case of eMarketing plans they should be sent as word documents.

7. Deadline for submissions is November 1, 2006.

Outline:

Part One - eMail Marketing

A comprehensive guide to successful email marketing. Contains charts, reports, statistics best practices and tested processes and procedures along with a supplier guide for eMail marketing.

* Average click through rates b2b and b2c
* Average open rates
* Best practices and case studies
* eMail Marketing trends
* Spam law issues
* Frequency of email and impact on results
* Use of image filters by client and impact
* Spam filters is your email getting through
* Timing your email for maximum results
* HTML vs.. text email, response rates and tests
* Compound service messages with commercial advertising
* eMail list acquisition and capture process and best practice
* Segmentation of email databases
* Newsletters and other informational subscriptions
* Opt-in practices and processes
* Wireless email, telephones and other delivery
* eMail marketing supplier directory
* and much more to improve your email marketing programs


Part Two - Search Marketing

* Search users vs. total Internet population
* Top search engines
* Search engine trends
* Organic search techniques for optimization
* Paid search optimization processes
* Costs of paid search programs
* SEO firms vs. DIY
* Keyword selection
* Google Adwords optimization
* Overture optimization
* Mistakes marketers make in paid search
* Trends in search marketing
* Click rates vs.. conversion in search
* and much more to improve your search marketing programs.

Part Three - Web Marketing

* Types of websites and effect on marketing efforts
* eCommerce payment practices and statistics
* Color and presentation of material
* Technical requirements, load speed and fallout rates
* Information capture on site
* Integration of web and retail promotion
* Integration of web and b2b promotion
* Information expected on a company website
* Size of site and navigation architectures effect on sales
* Metrics, what to track and what not to
* Broken links, outdated material and other sins
* How to avoid hackers
* Integration of web site with email marketing/search marketing
* Web marketing suppler directory

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EXAMPLE OF EMARKETING SUCCESS STORY:

One of the most important lessons I have learned this past year is that the timing of your email marketing can make a big difference in results. I have a conference promotion that goes to a select professional opt in email database. I found that by sending mail on Mondays vs.. Wednesdays our open rates increased from 30% to over 60% and click thorough went from about 5% to 9%. So by simply changing the day of our email we increased our results dramatically.

Nicole Reed
Conference Director
eMarketing Association
www.emarketingassociation.com

PHONE: 401.315.2194 FAX: 408.884.2461 / Email: admin@emarketingassociation.com