The new complexities of our profession are escalating and creating
profound changes within our ranks. The advances in technology have
affected our industry immensely and will continue to do so at an
ever increasing pace. The line between so-called "traditional"
media and e-media is blurring and convergence is inevitable. New
tools and techniques are being developed every day, and it is our
obligation as marketers to keep up with this ever changing landscape.
Knowledge and expertise in emarketing is no longer a sidebar, but
essential to our growth and success, now and in the future.
The Power of eMarketing conference is a "must attend"
event for marketers that have a commitment to our profession and
their own professional development. I have no use for ordinary conferences,
and dated material, and I know you don't either. At the eMA we do
what it takes go go one better, providing a one day jam-packed schedule
of timely sessions led by experts in the marketing profession. This
interactive and participative event can change the way you approach
the challenges that we all face.
The Power of eMarketing will give you what you need to stay on top,
including a cross-industry platform packed with exciting ideas and
effective strategies. Here is a preview of September in Redondo
1. Learn how to use emarketing techniques and tools to drive your
2. Engage in energizing discussions and relevant case studies
3. Explore new ways to supercharge your marketing programs for greater
ROI and effectiveness.
4. Understand the new tools of email marketing, banner advertising,
search engine marketing and more.
5. Meet your fellow marketers, spark new ideas, business opportunities
The Power of eMarketing Conference will provide you with the knowledge
you need to stay ahead of the curve in an ever changing environment.
I am looking forward to meeting you in September.