eMarketing Association Seminar/Workshop

Sponsored by:

Workshop Leaders

Heather L. Honea, Ph.D.
Assistant Professor of Marketing
San Diego State University
College of Business Administration
Marketing Department

Bio:

Heather Honea completed her doctoral research at the University of California, Berkeley and is currently an Assistant Professor of Marketing at San Diego State University.

Dr. Honea's key industry experience focuses on leveraging digital marketing opportunities to estimate the size of target markets and communicate with target customer segments. She worked on the design of a business to business market research and target market selection software. Currently, she assists companies with the coordination of their online marketing activities, particularly focusing on optimizing target market messaging and sales promotion offers.

Robert Fleming, CeM
President/CEO
eMarketing Association

Bio:

Robert Fleming is a nationally recognized expert on eMarketing techniques and process. As President of the eMA Mr. Fleming helps guide the Marketing community into the digital era.

Prior to joining the eMA, Mr. Fleming developed e-commerce initiatives as Vice President of the California Manufacturing Technology Center. He has held executive positions with, Optical Radiation Corporation, Standard Oil Company and the American Cancer Society.

Mr. Fleming has been an invited speaker to many government and industry conferences.

Keynote Speakers

Todd Daum
Vice President of Marketing, Overture
www.Overture.com

Bio:

Todd Daum, Vice President of Marketing, joined Overture in March of 2002 where he is responsible for advertiser acquisition, retention and communications. Todd began his career at American Express where he worked for more than ten years, and, most recently served as Vice President, Regional Marketing and Business Development for American Express International based on Hong Kong.

Prior to joining Overture, Todd served as Director of Channel Development for Enron Energy Services (EES) where he developed and implemented a third party alliance strategy to target multiple business segments. Before EES, Todd served as Vice President of Marketing and Partnerships for Alibaba.com, a global B2B marketplace, where he established the company's Marketing and Partnership organization and developed the global marketing strategy.
Todd received his B.A. from Colgate University and his M.B.A from the Kellogg School of Business at Northwestern University

Gabriela Linares
Vice President Marketing, L-Soft
www.Lsoft.com

Bio:

Vice President of Marketing for L-Soft, Gabriela Linares leads the company's marketing endeavors within business, education, and government channels. Before joining L-Soft in 1997, Gabriela worked at TRICOM in the Dominican Republic.

Her marketing projects have involved working with wireless and data transmission products before successfully spearheading the introduction of Internet technologies into that country. As the Product Manager of Internet, she led marketing, operations, sales, and systems & procedures departments.

Gabriela graduated with honors in Business, Finance, and Marketing from the Universidad Autonoma de Centro America in Costa Rica. She maintains fluency in English, Spanish, German, and French.

Dakota Sullivan

Vice President, Marketing
www.LookSmart.com

Bio:

Dakota joined LookSmart in July 2000. In his present role, Dakota oversees marketing communications (PR, advertising, corporate branding), conference/trade show marketing, direct marketing (online and offline), search engine marketing and marketing research. During his 17-year marketing career, Dakota has been responsible for helping build some of the world's great brands, including AT&T, Verio, Lucent, Digital, Bear Stearns and Kraft, while holding advertising management posts at Foote Cone & Belding, Ketchum and Grey. He also co-founded the Positioning Company, America's first dedicated positioning agency, and was cofounder of Big Island Advertising, which was acquired by a unit of Saatchi & Saatchi in 1998. He holds a BA in business and English from the University of California, Berkeley.

The eMarketing Association (eMA) reserves the right to make changes to the events agenda. Unforeseen circumstances may result in the substitution of a presentation, topic or speaker. The eMA reserves the right to reject or rescind any registration and return registration fees accordingly. Registrant assumes all risks incidental to participation in all event activities, including loss or damage to property. eMA's total liability shall be limited to the amount of fees received, if any, from a particular registrant.


Sponsored by:
	Workshop Leaders Heather L. Honea, Ph.D. Assistant Professor of Marketing San Diego State University College of Business Administration Marketing Department Bio: Heather Honea completed her doctoral research at the University of California, Berkeley and is currently an Assistant Professor of Marketing at San Diego State University. Dr. Honea's key industry experience focuses on leveraging digital marketing opportunities to estimate the size of target markets and communicate with target customer segments. She worked on the design of a business to business market research and target market selection software. Currently, she assists companies with the coordination of their online marketing activities, particularly focusing on optimizing target market messaging and sales promotion offers. Robert Fleming, CeM President/CEO eMarketing Association Bio: Robert Fleming is a nationally recognized expert on eMarketing techniques and process. As President of the eMA Mr. Fleming helps guide the Marketing community into the digital era. Prior to joining the eMA, Mr. Fleming developed e-commerce initiatives as Vice President of the California Manufacturing Technology Center. He has held executive positions with, Optical Radiation Corporation, Standard Oil Company and the American Cancer Society. Mr. Fleming has been an invited speaker to many government and industry conferences. Keynote Speakers Todd Daum Vice President of Marketing, Overture www.Overture.com Bio: Todd Daum, Vice President of Marketing, joined Overture in March of 2002 where he is responsible for advertiser acquisition, retention and communications. Todd began his career at American Express where he worked for more than ten years, and, most recently served as Vice President, Regional Marketing and Business Development for American Express International based on Hong Kong. Prior to joining Overture, Todd served as Director of Channel Development for Enron Energy Services (EES) where he developed and implemented a third party alliance strategy to target multiple business segments. Before EES, Todd served as Vice President of Marketing and Partnerships for Alibaba.com, a global B2B marketplace, where he established the company's Marketing and Partnership organization and developed the global marketing strategy. Todd received his B.A. from Colgate University and his M.B.A from the Kellogg School of Business at Northwestern University Gabriela Linares Vice President Marketing, L-Soft www.Lsoft.com Bio: Vice President of Marketing for L-Soft, Gabriela Linares leads the company's marketing endeavors within business, education, and government channels. Before joining L-Soft in 1997, Gabriela worked at TRICOM in the Dominican Republic. Her marketing projects have involved working with wireless and data transmission products before successfully spearheading the introduction of Internet technologies into that country. As the Product Manager of Internet, she led marketing, operations, sales, and systems & procedures departments. Gabriela graduated with honors in Business, Finance, and Marketing from the Universidad Autonoma de Centro America in Costa Rica. She maintains fluency in English, Spanish, German, and French. Dakota Sullivan Vice President, Marketing www.LookSmart.com Bio: Dakota joined LookSmart in July 2000. In his present role, Dakota oversees marketing communications (PR, advertising, corporate branding), conference/trade show marketing, direct marketing (online and offline), search engine marketing and marketing research. During his 17-year marketing career, Dakota has been responsible for helping build some of the world's great brands, including AT&T, Verio, Lucent, Digital, Bear Stearns and Kraft, while holding advertising management posts at Foote Cone & Belding, Ketchum and Grey. He also co-founded the Positioning Company, America's first dedicated positioning agency, and was cofounder of Big Island Advertising, which was acquired by a unit of Saatchi & Saatchi in 1998. He holds a BA in business and English from the University of California, Berkeley.


The eMarketing Association (eMA) reserves the right to make changes to the events agenda. Unforeseen circumstances may result in the substitution of a presentation, topic or speaker. The eMA reserves the right to reject or rescind any registration and return registration fees accordingly. Registrant assumes all risks incidental to participation in all event activities, including loss or damage to property. eMA's total liability shall be limited to the amount of fees received, if any, from a particular registrant.