Heather L. Honea, Ph.D.
Assistant Professor of Marketing
San Diego State University
College of Business Administration
Honea completed her doctoral research at the University of California,
Berkeley and is currently an Assistant Professor of Marketing at
San Diego State University.
Honea's key industry experience focuses on leveraging digital marketing
opportunities to estimate the size of target markets and communicate
with target customer segments. She worked on the design of a business
to business market research and target market selection software.
Currently, she assists companies with the coordination of their
online marketing activities, particularly focusing on optimizing
target market messaging and sales promotion offers.
Fleming is a nationally recognized expert on eMarketing techniques
and process. As President of the eMA Mr. Fleming helps guide the
Marketing community into the digital era.
to joining the eMA, Mr. Fleming developed e-commerce initiatives
as Vice President of the California Manufacturing Technology Center.
He has held executive positions with, Optical Radiation Corporation,
Standard Oil Company and the American Cancer Society.
Fleming has been an invited speaker to many government and industry
Daum, Vice President of Marketing, joined Overture in March of 2002
where he is responsible for advertiser acquisition, retention and
communications. Todd began his career at American Express where
he worked for more than ten years, and, most recently served as
Vice President, Regional Marketing and Business Development for
American Express International based on Hong Kong.
to joining Overture, Todd served as Director of Channel Development
for Enron Energy Services (EES) where he developed and implemented
a third party alliance strategy to target multiple business segments.
Before EES, Todd served as Vice President of Marketing and Partnerships
for Alibaba.com, a global B2B marketplace, where he established
the company's Marketing and Partnership organization and developed
the global marketing strategy.
his B.A. from Colgate University and his M.B.A from the Kellogg School
of Business at Northwestern University
President Marketing, L-Soft
President of Marketing for L-Soft, Gabriela Linares leads the
company's marketing endeavors within business, education, and
government channels. Before joining L-Soft in 1997, Gabriela worked
at TRICOM in the Dominican Republic.
marketing projects have involved working with wireless and data
transmission products before successfully spearheading the introduction
of Internet technologies into that country. As the Product Manager
of Internet, she led marketing, operations, sales, and systems
& procedures departments.
graduated with honors in Business, Finance, and Marketing from
the Universidad Autonoma de Centro America in Costa Rica. She
maintains fluency in English, Spanish, German, and French.
joined LookSmart in July 2000. In his present role, Dakota oversees
marketing communications (PR, advertising, corporate branding),
conference/trade show marketing, direct marketing (online and
offline), search engine marketing and marketing research. During
his 17-year marketing career, Dakota has been responsible for
helping build some of the world's great brands, including AT&T,
Verio, Lucent, Digital, Bear Stearns and Kraft, while holding
advertising management posts at Foote Cone & Belding, Ketchum
and Grey. He also co-founded the Positioning Company, America's
first dedicated positioning agency, and was cofounder of Big Island
Advertising, which was acquired by a unit of Saatchi & Saatchi
in 1998. He holds a BA in business and English from the University
of California, Berkeley.