eMarketing Association Seminar/Workshop

Sponsored by:

Workshop Program/ Agenda

7:30 to 8:30
Networking Breakfast and Registration

8:30 AM - 9 AM
Keynote Address
eMail Marketing, the marketing tool you can't afford to ignore.

Gabriela Linares
Vice President Marketing, L-Soft
www.Lsoft.com

9AM to 12 Noon
Effective eMail Strategies and processes

eMail is an essential part of your marketing arsenal, costing 90% less than offline direct mail yet in many cases delivering 5 times the return. Learn the best practices in the industry, you will learn about:

e-mail list rental

e-mail list compilation

software platforms for delivery of e-mail

legal issues

Spam

Design techniques for effective e-mail

Writing styles for more response

Ethics

Metrics for e-mail marketing

hyperlinks in e-mail

HTML vs. plain text

Using rich media and graphics

Filtering systems

E-mail bounces

Timing of e-mail releases

Managing e-mail marketing

ASP solutions for e-mail campaigns

Privacy issues

COPPA issues

E-mail marketing planning

Demographic and Psychographics applications

Strategic positioning of e-mail in the media mix

12:00 to 1:00
Networking Lunch - Full Day Attendees Only

1:00 PM to 1:30
Keynote Address
Pay per Click Overview

Todd Daum
Vice President of Marketing, Overture
www.Overture.com

1:30 PM- 2:00
Keynote Address
Pay for Inclusion Overview

Dakota Sullivan
VP Marketing, LookSmart
LookSmart

2:00PM to 5:00
Search Engine Marketing for Results

If you are not optimized on search engines your website might just as well not exist. This seminar will teach you:

How to get listed

Using meta tags

Measuring and tracking success

How to get high rankings

Keyword selection

Pay for Position Programs

Pay for Inclusion Programs

Site design techniques for higher rankings

How to deliver targeted pages

Search engine descriptions

Crawler based search engines

Search directories

Alt tags for your images

Using descriptions for your site

Cloaking and doorways, what to avoid

Search engine ethics

Landing pages from your listings

Managing pay for position services

Link building and analysis

Search engine algorithms

Search engine statistics for your marketing plan

Top search engines

Adding a search engine to your website

Meta tag lawsuits

How the Open Directory works

Search engine submission software and services

The eMarketing Association (eMA) reserves the right to make changes to the events agenda. Unforeseen circumstances may result in the substitution of a presentation, topic or speaker. The eMA reserves the right to reject or rescind any registration and return registration fees accordingly. Registrant assumes all risks incidental to participation in all event activities, including loss or damage to property. eMA's total liability shall be limited to the amount of fees received, if any, from a particular registrant.


Sponsored by:
	Workshop Program/ Agenda 7:30 to 8:30 Networking Breakfast and Registration 8:30 AM - 9 AM Keynote Address eMail Marketing, the marketing tool you can't afford to ignore. Gabriela Linares Vice President Marketing, L-Soft www.Lsoft.com 9AM to 12 Noon Effective eMail Strategies and processes eMail is an essential part of your marketing arsenal, costing 90% less than offline direct mail yet in many cases delivering 5 times the return. Learn the best practices in the industry, you will learn about: e-mail list rental e-mail list compilation software platforms for delivery of e-mail legal issues Spam Design techniques for effective e-mail Writing styles for more response Ethics Metrics for e-mail marketing hyperlinks in e-mail HTML vs. plain text Using rich media and graphics Filtering systems E-mail bounces Timing of e-mail releases Managing e-mail marketing ASP solutions for e-mail campaigns Privacy issues COPPA issues E-mail marketing planning Demographic and Psychographics applications Strategic positioning of e-mail in the media mix 12:00 to 1:00 Networking Lunch - Full Day Attendees Only 1:00 PM to 1:30 Keynote Address Pay per Click Overview Todd Daum Vice President of Marketing, Overture www.Overture.com 1:30 PM- 2:00 Keynote Address Pay for Inclusion Overview Dakota Sullivan VP Marketing, LookSmart LookSmart 2:00PM to 5:00 Search Engine Marketing for Results If you are not optimized on search engines your website might just as well not exist. This seminar will teach you: How to get listed Using meta tags Measuring and tracking success How to get high rankings Keyword selection Pay for Position Programs Pay for Inclusion Programs Site design techniques for higher rankings How to deliver targeted pages Search engine descriptions Crawler based search engines Search directories Alt tags for your images Using descriptions for your site Cloaking and doorways, what to avoid Search engine ethics Landing pages from your listings Managing pay for position services Link building and analysis Search engine algorithms Search engine statistics for your marketing plan Top search engines Adding a search engine to your website Meta tag lawsuits How the Open Directory works Search engine submission software and services


The eMarketing Association (eMA) reserves the right to make changes to the events agenda. Unforeseen circumstances may result in the substitution of a presentation, topic or speaker. The eMA reserves the right to reject or rescind any registration and return registration fees accordingly. Registrant assumes all risks incidental to participation in all event activities, including loss or damage to property. eMA's total liability shall be limited to the amount of fees received, if any, from a particular registrant.