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eMarketing Education

Premier eMA Event Sponsor
Workshop Program/ Agenda


7:30 to 8:30
Networking Breakfast and Registration

8:30 AM - 9 AM
Keynote Address
eMail Marketing, the marketing tool you can't afford to ignore.

Gabriela Linares
Vice President Marketing, L-Soft

9AM to 12 Noon
Effective eMail Strategies and processes

eMail is an essential part of your marketing arsenal, costing 90% less than offline direct mail yet in many cases delivering 5 times the return. Learn the best practices in the industry, you will learn about:
  • e-mail list rental
  • e-mail list compilation
  • software platforms for delivery of e-mail
  • legal issues
  • Spam
  • Design techniques for effective e-mail
  • Writing styles for more response
  • Ethics
  • Metrics for e-mail marketing
  • hyperlinks in e-mail
  • HTML vs. plain text
  • Using rich media and graphics
  • Filtering systems
  • E-mail bounces
  • Timing of e-mail releases
  • Managing e-mail marketing
  • ASP solutions for e-mail campaigns
  • Privacy issues
  • COPPA issues
  • E-mail marketing planning
  • Demographic and Psychographics applications
  • Strategic positioning of e-mail in the media mix

12:00 to 1:00
Networking Lunch - Full Day Attendees Only

1:00 PM to 1:30
Keynote Address

Pay per Click Overview

Todd Daum
Vice President of Marketing, Overture

1:30 PM- 2:00
Keynote Address
Pay for Inclusion Overview

Dakota Sullivan
VP Marketing, LookSmart

2:00PM to 5:00
Search Engine Marketing for Results
If you are not optimized on search engines your website might just as well not exist. This seminar will teach you:
  • How to get listed
  • Using meta tags
  • Measuring and tracking success
  • How to get high rankings
  • Keyword selection
  • Pay for Position Programs
  • Pay for Inclusion Programs
  • Site design techniques for higher rankings
  • How to deliver targeted pages
  • Search engine descriptions
  • Crawler based search engines
  • Search directories
  • Alt tags for your images
  • Using descriptions for your site
  • Cloaking and doorways, what to avoid
  • Search engine ethics
  • Landing pages from your listings
  • Managing pay for position services
  • Link building and analysis
  • Search engine algorithms
  • Search engine statistics for your marketing plan
  • Top search engines
  • Adding a search engine to your website
  • Meta tag lawsuits
  • How the Open Directory works
  • Search engine submission software and services
The eMarketing Association (eMA) reserves the right to make changes to the events agenda. Unforeseen circumstances may result in the substitution of a presentation, topic or speaker. The eMA reserves the right to reject or rescind any registration and return registration fees accordingly. Registrant assumes all risks incidental to participation in all event activities, including loss or damage to property. eMA's total liability shall be limited to the amount of fees received, if any, from a particular registrant.

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