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eMarketing Education

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Event Overview
effective eMarketing is designed to provide you with actionable, profitable solutions. Information you can use immediately to improve your marketing program, achieve higher results and improve your return on your marketing investment.

Workshop leaders will take you through the best practices, processes and procedures for effective marketing during the sessions. Full day attendees will learn to drive new traffic to their web sites, build customer awareness, save money while increasing effectiveness of their marketing programs, achieve higher click through rates on search engines and email, personalize messages, optimize their sites and much more.

Over 3000 marketers have taken advantage of the educational programs of the eMarketing Association. Whether you are a Vice President of Marketing looking for strategic process to improve your departments performance or a Marketing Specialist on the front lines implementing your companies marketing programs, this program will help you achieve your goals.

Focusing on the two of the most important elements of any eMarketing Program the event is divided in to two subject areas, eMail marketing and search engine marketing. Expertise in these arenas is essential for success in the digital economy. Join the leader in eMarketing, the eMA for this important event.

Attendees will receive:

1. A valuable workbook
2. Personalized certificate of completion from the eMA
3. Discounts on search engine, and eMail software and services
4. eMarketing sourcebook
5. Goodie bag
6. Breakfast, lunch and all refreshment breaks (full day attendees only)
7. Highly interactive sessions and keynote addresses

Register Today!


7:30 to 8:30
Networking Breakfast and Registration


8:30 AM - 9 AM
Keynote Address
eMail Marketing, the marketing tool you can't afford to ignore.

Gabriela Linares
Vice President Marketing, L-Soft
www.Lsoft.com

9AM to 12 Noon
Effective eMail Strategies and processes

Opt-in email is one of the most powerful marketing tools available today. Over 119 million Americans now use eMail (US Department of Commerce, 2/2002). eMail is fast, inexpensive and it works. Costing a fraction of offline direct mail, email can provide one of the highest ROI's of any marketing channel.

This intensive workshop will prepare you to take full advantage of this important media. From Spam laws to personalization to auto responders, we will cover it all. Process design, implementation and measurement. You will leave with critical new skills you can put to work immediately in your marketing program.

12:00 to 1:00
Networking Lunch - Full Day Attendees Only


1:00 PM to 1:30
Keynote Address

Pay per Click Overview

Todd Daum
Vice President of Marketing, Overture
www.Overture.com
1:30 PM- 2:00
Keynote Address
Pay for Inclusion Overview
Dakota Sullivan
VP Marketing, LookSmart
LookSmart

2:00PM to 5:00
Search Engine Marketing for Results

More than 88% of all Internet users look for sites using search engines and directories. If you site is not found in the top listings it may as well not be on the Internet. This intensive workshop will cover search optimization, pay per view search services, outsourcing , metrics and web analysis programs and much more. You will leave with the knowledge it takes to put your company at the top of the major search engines and directories.


Here is what attendees have said about eMA events:

"As usual, everything was very professionally done, the speakers were very informative, and the atmosphere was most pleasant. A day very well spent, and good value for the registration dollar! "

"Increased my awareness/knowledge of the importance and power of eMarketing, and strategies that work."

"First conference I've attended in 2 1/2 years which has been this informative."

"I Learned a lot that I can implement immediately."

"Well worth the registration fee, lots of actionable information."

"Great conference!"

"Very professional, I will be back."

Here is what marketers have said about eMA courses:

"Great course I will be signing up for the personal certification program. I would also like to say thank-you-My average monthly sales on Callmart were about 2500.00/month. After applying some of what I learned from this course are sales have hit $ 8000.00-for this week alone. And I haven't even begun to use everything gained from this course. Thanks!"

-Bob Anderson
Callmart Telecommunications Inc.

"I've been doing some e-mail marketing on my own, but the eMA Advanced E-mail Marketing Course gave me the specific training and information that I needed to take my programs to a more effective level. The information is worth far more than what they're charging and perhaps the most valuable part of the course is the ability to interact with the instructor and other students about real-world problems and solutions, not just theory."

-Beth Bridges
iBridge WebMarketing, Fresno California

"The Advanced eMail course was really useful. Beyond just filling in knowledge gaps, it's really helpful to have fundamental rationales and best practices nicely organized and referencable. The resources were also particularly helpful...it's amazing what you learn simply by following the links."

-Scott Anderson

"Thanks for the course, I learned some things that I "thought" I knew but really didn't understand the details. I got a BBA in marketing in 1991 but the Internet was primitive so to speak and I really had to learn the Inet on my own. This class helped and I have a notebook full of notes and the lessons for reference. Again Thank you very much."

-Charles Leon Brawner

I really enjoyed taking the eMail Marketing class. I have learned so much about email marketing and now have the confidence to tackle my first program. I would recommend this class to anyone looking for more indepth information on email marketing.

- Jodi L. Scheckermann, Pharm.D.
Aventis Pharmaceuticals

"The class "Advanced eMail Marketing" was rich in content and professional in delivery. Each step offered information that can be used for reference again and again. Exercises and references came handy for applying what you have learned. I have book marked all the resources we used in the class to use them for my work. The instructor was always accessible, supported us throughout the class and provided great links to learn more about the art of eMarketing. Everyone who wants to excel in the eMarketing field should take this class."

-Irina Ilina
Information Integrity Coalition

"I found the Email Marketing course to be quite practical and a very good source for related E-Marketing resources. I have performed several campaigns and this course not only confirmed some of my suspicions, but also provide tangible approaches and tips to use in future campaigns. The course encourages discussion with classmates, who often provide useful resources to stay on top of the latest techniques in email marketing."

Randy Klingner
Global Marketing - Hollister Incorporated

" I have learned so much from the Advanced eMail eCourse. It's excellent! It gives you answers where you never knew there were questions. In other words, it's very thorough and fun."

Cathy L. Long
CSR Coordinater/ Administrative Assistant

"The course was incredible. I've learned so much more about E-marketing. Though some of the lessons were based from off-line marketing methods the incorporation made it easy to relate to.

I am more than certain and confident that this information has made a positive different in my future endeavors as an e-marketer.

John, I thank you and the eMA for providing such a course for beginner as well as professional marketers."

-Gavin Latham
March eCourse Student

"The entire course has been very informative, particularly the "Search Engine" segment. I look forward to applying my new skills to marketing our web site."

-Lisa M. Welch
eCourse student

"The eMA online course provided concise and informative material related to concepts that effect how eMarketing is done on a daily basis. The information was very relevant to my current tasks as an eMarketer. The ability to access the course during times which fit into my schedule was also a plus and the instructor was always available as a resource."

-Brad Stradtmann
Manager eBusiness
Invensys Energy Solutions

"The eMA marketing course by email was convenient and helpful; practical lessons and real-world applications. Thank you."

-Jonathan W. Petersen
eCourse Student

"For me, such an eCourse was very useful in two ways, the 1st one that it was
useful and organized information, and the second one that it helped me to organize my thinking in a scientific way within a specific period for each model.
"

-Nidal S. Bitar
eBusiness Consultant


"I'd like you to know that your personalized, continuous communication really differentiates this course."

-Liz Craig
eCourse Student

"This ecourse is a great asset for every emarketer. Great material for all levels of emarketing professionals. The interaction of this course was great; quick email responses with excellent content. Thanks for the great information and responses to my questions."

-Neal Skuro
eCourse Student

"I loved this course and learned a lot from it. Lots of current, valuable information presented in an easy to digest way. Well organized and well taught!"

-Barbara Ingman
Seagate Technology


"I think the course was very helpful in clarifying terms and outlining essential information every web marketer should understand. I for one was impressed with the depth of the material provided in such a succinct manner and look forward to taking more of these courses in the future. In this business time is always of the essence and this course made learning fun, easy and quick."

-Lynn F. Tumulty
Director, Marketing Communications

"The eMarketing course was terrific. We had a great group of students who possessed a wide variety of experiences and our instructor, John Taylor was always available to answer any of our questions and inquiries. The course fit well in my working schedule as I could read during my lunch hour and could take an exam at any time of the day. All the lessons were succinct and comprehensive. The most useful lesson for me was on the Search Engine Optimization as it walked me step-by-step through the complex topic and provided me with resources I could use immediately. Thank you for a memorable class."

-Irina Ilina, Marketing Specialist,
Information Integrity Coalition

"I really enjoyed taking this course. The material was presented in a way that was easy to understand and I liked the format."

-Erin Wetzel
eCourse Student

"The online eMarketing course is a wonderful and the benefits to you, your company and clients are unlimited. This course provides its lessons through email and provides links to the material you will be studying. You are encouraged not only to read, do the exercises and tests, but more importantly to actively participate with the instructor throughout the duration of the course should you have any questions. It is a great way to learn, thank you eMarketing Association!"

-Susan Eskdale
President
SEA Consulting

The eMarketing Association (eMA) reserves the right to make changes to the events agenda. Unforeseen circumstances may result in the substitution of a presentation, topic or speaker. The eMA reserves the right to reject or rescind any registration and return registration fees accordingly. Registrant assumes all risks incidental to participation in all event activities, including loss or damage to property. eMA's total liability shall be limited to the amount of fees received, if any, from a particular registrant.

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