Day
2 Speakers - Marketers' Forum
The Power of Performance-Based Advertising
Dan Ballister
VP, Sales
FindWhat.com
Bio:Dan Ballister joined the FindWhat.com team in late 2002 as vice president of sales.Prior to FindWhat.com, Dan served as vice president of sales for Go2Net/Infospace. There, he held a key role in the consolidation of the sales and operations departments after the October 2000 merger, as the Go2Net/Infospace Network grew into a Top-10 ranked Internet property.
From 1994 to 1998, Dan held several sales management positions within Cendant Inc. These divisions included the Entertainment Publications division, and the Cendant Interactive Services division, which maintained exclusive responsibility for online advertising sales for Microsoft’s Sidewalk.com online city guides.
Prior to 1994, Dan worked in business development for Hallmark Cards, and served five years in the U.S. Navy in San Diego as a surface warfare officer. He holds a B.S. in Physical Science from the U.S. Naval Academy.
About FindWhat.comGet industry-leading returns on your advertising investment! Promote your website through FindWhat.com, a leading developer and provider of performance-based marketing services for the Internet. We distribute your keyword-targeted advertisements, comprised of titles, descriptions, and URLs, throughout our network of hundreds of high traffic partners including search engines like: CNET’s Search.com, Excite, Webcrawler, MetaCrawler, Dogpile, and Microsoft Internet Explorer Autosearch. You determine what price you are willing to pay for each click-through (straight-forward bid-for-position pricing). Pay only when a prospect clicks on your advertisement. Pay-for-performance, and get the exposure for free through the millions of advertisements distributed throughout our network each day.
Ron Belanger
Vice President
Account Development
Inceptor, Inc.
Bio:Ron is responsible for the strategic account management and delivery of professional services and industry best practices to Inceptor's largest clients. He also manages Inceptor's strategic search engine relationships. Ron has over nine years of account management, business development and marketing experience, most recently with FairMarket, where he was responsible for managing the dynamic pricing ecommerce initiatives for strategic accounts. Ron earned a BA from Clark University.
Carolyn Griffin
Director of Search Engine Marketing
Carat InterativeBio:
Carolyn Griffin is the Director of Search Engine Marketing at Carat Interactive, the most cost-effective marketing tool available. Searching for information online is second only to email as the most popular online activity. Carolyn has 16 years experience with organizations such as General Eastern, Bolt, Berenick & Newman, The MathWorks and SilverStream Software. Before joining Carat Interactive, she was the Manager of Online Marketing at SilverStream Software where her team was responsible for Online Marketing. Prior to Silverstream, Carolyn was the Webmaster for the MathWorks (73rd commercial Web site on the Internet), where she grew the Web site to over 10,000 pages of rich content, both interactive and static, as well as increased Web traffic and lead activity by 35 percent. Her past experience includes co-marketing with Fortune 100 companies such as IBM, Intel and Microsoft. Carolyn is a certified electronic technician, with a BS in Electrical Engineering.
Lincoln Jackson
Senior Director of Search
Terra Lycos
Bio:Lincoln Jackson, Sr. Director of Search, Terra Lycos, Inc. Lincoln Jackson is Sr. Director of Search for Terra Lycos. Over the past 5+ years Mr. Jackson has balanced the needs of searchers, site owners and advertisers on Lycos Search, HotBot and the Lycos Directory. In this role he is responsible for the full product life cycle, from strategic planning to tactical execution. Recent product releases include the redesign and relaunch of Hotbot (www.hotbot.com), the HotBot Deskbar (www.hotbot.com/tools/) - the ultimate search tool and Lycos Sidesearch (install.Sidesearch.Lycos.com) ? the only second opinion search tool.Before joining Lycos, Mr. Jackson facilitated reseller partnerships as strategic alliance manager for Radnet. Mr. Jackson started his Internet career working for a start-up called Aimtech. At Aimtech he was Webmaster and Product Marketing Manager. In this role Mr. Jackson launched and maintained two e-commerce web sites for Aimtech, while also marketing their Java authoring tool called Jamba.
Tor Crockatt
European Listings Review Manager
Espotting Media
Bio:As European Listings Review Manager, Tor Crockatt is responsible for setting Espotting’s editorial policy and best practices, with the aim of increasing ROI for advertisers across the Espotting network. Her work on vertical and consumer analysis makes her an expert on European listings performance. She works closely with the Espotting editorial team to develop special projects and linguistic solutions to improve click-through rates and increase conversions for Espotting’s advertisers.
Prior to Espotting, Tor was a senior editor at Wcities, a globally local multi-platform information service provider for the wireless, WAP, web and travel service industries. While there, Tor oversaw the creation of content across 6 European countries, and the localisation of over 3 million words of city content from 6 languages into German.
Tor holds a BA Hons in French & German from King’s College, London, and speaks English, French, German, Spanish and Italian.
About Espotting Media
Espotting operates an online marketplace where advertisers bid against each other for prominence within their search listings. The higher they bid, the higher they are listed. What’s more, advertisers only pay for the traffic they receive – it’s pay-per-click advertising that’s 100% cost-effective and accountable. Espotting currently has over 16,000 advertisers including British Airways, Orange, eBay, Direct Line, and Procter & Gamble.
Espotting supplies search results to some of the Internet’s leading sites including Yahoo! Europe, Lycos Europe, Tiscali, Web.de, Ask Jeeves, and Netscape. Through its search network Espotting powers over 850 million search requests each month.
Espotting currently services 10 European territories – UK, France, Germany, Spain, Italy, Ireland, Switzerland, Sweden, Denmark, and Norway.
Derek Finkelman
Product Manager
Lycos InSite
Bio:Derek Finkelman is a Product Manager with Lycos InSite, a comprehensive suite of search marketing tools that provide advertisers with a single dashboard to manage their campaigns from customer acquisition through ROI analysis. He has managed the research, design, and product focus for InSite Bid Manager. He also manages product deployments for InSite's Search Engine Submission product. In his tenure at Lycos, Derek has managed numerous Lycos properties, including International Search, Real Estate, and Comparison Shopping.
Prior to Lycos, Mr. Finkelman was a Business Systems Analyst for Epsilon Data Management, where he focused primarily on building marketing data warehouses for the utility industry. Mr. Finkelman graduated in 1995 from Babson College and is currently pursuing a Masters in Computer Science degree from Bentley College.
Bio:Carolyn Griffin is the Director of Search Engine Marketing at Carat Interactive, the most cost-effective marketing tool available. Searching for information online is second only to email as the most popular online activity. Carolyn has 16 years experience with organizations such as General Eastern, Bolt, Berenick & Newman, The MathWorks and SilverStream Software. Before joining Carat Interactive, she was the Manager of Online Marketing at SilverStream Software where her team was responsible for Online Marketing. Prior to Silverstream, Carolyn was the Webmaster for the MathWorks (73rd commercial Web site on the Internet), where she grew the Web site to over 10,000 pages of rich content, both interactive and static, as well as increased Web traffic and lead activity by 35 percent. Her past experience includes co-marketing with Fortune 100 companies such as IBM, Intel and Microsoft. Carolyn is a certified electronic technician, with a BS in Electrical Engineering.
Chris Hermann
Business Development Manager
Position Technologies
Bio:
Chris Hermann is Business Development Manager for Position Technologies, Inc. Over the past 2 years, Chris has helped hundreds of companies take advantage of Paid Inclusion services through Position Tech's Trusted Feed program. Chris has worked in the Interactive Marketing for over 5 years and has had an active role in both the agency level where he was Business Development Manager for The Tempus Group (now WPP Group) and now with Position Tech where he focuses on search marketing solutions for some of the world's biggest brands.About Position Technologies
Position Technologies is a certified reseller of paid inclusion products for Inktomi, Ask Jeeves, FAST, and AltaVista search engines. Service includes XML Trusted Feeds, Direct Submit, and Position Pro. Through our partnerships with the leading search engines and value-added services, Position Tech provides a unique platform for businesses to manage their search engine visibility and traffic.
Joseph Jaffe
New Marketing ConsultantBio:
One of the most sought-after consultants, speakers and thought leaders on interactive media, Joseph is a New Marketing Consultant (New Media has evolved into a much bigger imperative. New Marketing is the next phase of the evolution), where he helps clients better understand some of New Marketing's imperatives such as Interactive/Digital Marketing, Gaming, PVR's, Branded Entertainment, Idea Integration and Holistic Accountability.
Joseph's client list includes MSN (where his research contributed to the development of a landmark Industry Best Practices initiative), iMedia Communications, the Online Publishers Association, the Newspaper Association of America and Unicast.Prior to consulting, Joseph was Director of Interactive Media at TBWA\Chiat\Day and OMD USA, where he worked on clients including Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.
Joseph brings with him a diverse mix of both client and agency experience, on both the traditional and Interactive sides of the business. He is a regular contributor on iMediaconnection.com and his weekly "Jaffe Juice" column is a favorite read within the industry.
To date, Joseph has authored over 150 articles in the New Media and Digital Marketing space.
Joseph also lectures part-time at NYU's Stern School of Business.
Hailing from South Africa, Joseph lives with his wife and daughter in Westport, Connecticut.
Michelle Keegan
Email Marketing Diva™
Roving SoftwareBio:As Email Marketing Diva, Michelle is the writer and editor of Email Marketing Hints & Tips™, an email marketing best practices newsletter with a circulation of over 150,000 businesses and associations. Michelle has been in the email marketing world for 6 years and has coached businesses on all aspects of email marketing from composing eloquent copy, to determining the best subject line to keeping abreast of the latest permission standards.
Gina Kilby
Webmaster and Internet Designer
Roving Software
Bio:
As Internet Designer & Webmaster, Gina is a key member of both marketing and product engineering teams at Roving and leads all corporate & marketing design standards, manages over 300 partner & reseller landing sites and is responsible for all marketing creatives. Spearheading Roving's search engine & pay-per-click advertising strategies, Gina has managed to increase monthly signups and registrations while reducing Roving's overall costs.
Gina's web design career began with Ardent Software as their Corporate Webmaster where she was instrumental in the corporate re-branding and redesign of the top 100 software company's public and internal websites. Before coming on board at Roving, Gina contracted part-time with Compaq Computer and was retained by a diverse industry of local clients to create and implement online presences, incorporate e-commerce initiatives, and worked with her clients to develop highly successful website promotion strategies.
Gina is also a part-time instructor at Middlesex Community College where she teaches several web programming course as part of the Webmaster Certificate Program. She holds a certificate in Advanced Search Engine Marketing Strategies and earned a BS in MIS from Nichols College in Dudley, MA.
About Roving Software
Roving Software is the leading provider of self-service email marketing products and services to small and medium businesses (SMBs). Roving's Constant Contact® helps small businesses reach their visitors and customers easily and affordably with targeted, relevant email communications based on their interests. Constant Contact is designed and priced for SMBs and is available through a wide variety of channel partners, such as office supply retailers, small business portals, web affiliates and website development software and services companies. For more information, call 781-444-6160 or visit www.roving.com.
Philippe Lang
Vice President, Online Marketing
LivePerson Inc.
Bio:Philippe joined LivePerson as the Chief Web Officer of HumanClick, where he established US operations and spearheaded web and marketing activities that made HumanClick a leading Live Customer Service application on the Internet due in large part to his expertise in online and viral marketing.
Philippe began his involvement with the Internet when he founded Langonline, an Internet consultancy whose clients included National Semiconductor, Tektronics and the University of San Francisco. He also cofounded a profitable retail wine website with operations in Europe and North America.
Philippe holds an Engineering degree from Université de Technologie of Compiègne, France and an MBA from ENPC Paris.
About LivePerson Inc.
LivePerson (NasdaqSC: LPSN) is the leading provider of online sales, marketing and customer service solutions. Over 3,000 websites currently use our solutions to increase revenue and productivity, answer customer questions, build relationships and deliver results.LivePerson enables sales and customer service teams to interact with customers online, in a secure, real-time environment, at critical moments during their visit. Our solutions offer websites a timely and cost-effective solution to reach the right customer at the right time - helping to increase revenue and the productivity of sales and customer service agents.
Fredrick Marckini
Founder, CEO, CTOiProspect
Bio:Fredrick Marckini is the Founder and Chief Executive Officer of iProspect, The Original® Search Engine Marketing firm. Established in 1996 as the nation's first search engine marketing-only firm, iProspect provides services that maximize website ROI through natural search engine optimization, paid search program management, Web analytics and the industry's only patent-pending website conversion enhancement service to Fortune-1000-sized organizations. iProspect serves many of the worlds largest and most recognized brands including American Express, GlaxoSmithKline, John Deere, Mercedes-Benz, Sharp Electronics, Ford Motor Company, Verisign, and Xerox.
Marckini authored three of the industry's most respected marketing books including, Secrets To Achieving Top-10 Positions (1997), Achieving Top-10 Rankings in Internet Search Engines (1998), and most recently, Search Engine Positioning (2001). He is considered one of the founding fathers of Search Engine Marketing and writes a weekly ClickZ column on SEM. Mr. Marckini is a frequent speaker at industry conferences including Internet World, AD:Tech, Frost & Sullivan, Search Engine Strategies, and the Massachusetts Interactive Media Council (MIMC).
He has been interviewed, contributed to and profiled in a multitude of media outlets including CBS Radio, National Public Radio, Wall Street Journal, BtoB Magazine, Internet.com, Internet Advertising Report, DM Review, Financial Times of London, Inc., Internet Retailer, Investors and Business Daily, PC Magazine, Search Engine Watch, ZD Net, and others. Mr. Marckini serves on the Search Committees for IAB and AIM. He is also a founding Board Member of the Search Engine Marketing Professionals Association (SEMPO) where he Chairs the Development Committee and Co-Chairs the Marketing Committee.
About iProspect
iProspect is The Original® Search Engine Marketing Firm - providing services that maximize website ROI through natural search engine optimization, paid search program management, web analytics and the industry's only patent-pending website conversion enhancement service. iProspect is a trusted Index Connect and Search Submit partner with a large Fortune 1000 client-base spanning healthcare/pharmaceuticals, retail, manufacturing, automotive, financial, insurance and travel/hospitality industries. www.iprospect.com
Troy D. Perkins
President
Vocal Minds, Inc. and Editor-In-Chief of |PPCA| PayPerClickAnalyst.com™.Bio:Troy is at the forefront of the Search Engine Marketing world and is a frequent participant at all of the key industry conferences. He is President and Founder of Vocal Minds, Inc., an Internet focused advertising and marketing firm which has been in business since 1999. Troy's clients and the parent company Vocal Minds' benefit from the broad reach and loyal following of the public service website in its portfolio which Troy is editor-in-chief, |PPCA| Pay Per Click Analyst™. Troy is a trusted advisor to many of the Pay Per Click media providers.
About |PPCA| PayPerClickAnalyst.com™
|PPCA| Pay Per Click Analyst™ [http://www.payperclickanalyst.com] launched early 2001 as the unbiased review of the top Pay Per Click Advertising Marketing Services. PPCA™ is a division of Vocal Minds, Inc., an Internet focused advertising and marketing firm. PPCA™ has grown in popularity and currently sets the standard by offering up to date Pay Per Click News, Fresh Reviews and Helpful Articles by Industry Leaders.
Jason Robbins
CEO and Founder
ePromos Promotional Products Inc.Bio:Mr. Robbins is the CEO and Founder of ePromos.com, Inc. ePromos provides custom imprinted merchandise to over 5,000 customers. The custom imprinted products are used in a variety of applications including events, promotions, gifts-with- purchase, premiums, tradeshow giveaways, uniforming, and incentive, loyalty, recognition, branding and safety programs.
Jason founded ePromos.com in August 1998. Prior to that, he co-founded and served as Chief Operating Officer of Gemini Manufacturing LLC, a supplier of promotional products. Mr. Robbins has also worked at worked as an independent computer consultant specializing in implementing workflow and digital imaging applications software. At J. Crew Group, Inc., the clothing company, where he was involved in all aspects of that company's mail-order catalog operations. At Goldman, Sachs & Co.'s , Mr. Robbins served as an Operations Analyst at where he helped specify and implement in-house software-based workflow enhancement and productivity systems.
In April 2000, The Advertising Specialty Institute named Mr. Robbins one of the "40-under-40" to watch in the promotional products industry.
Mr. Robbins holds an MBA in Management of Technology, Communications and Information from Columbia Business School and a B.S. in Finance from Syracuse University. He is the Technology Chairman of the Specialty Advertising Association of Greater New York. He lives with his wife and daughter in Westchester County, NY.
Bio:Adam Soroca runs Lycos InSite, a comprehensive suite of search marketing tools that provide advertisers with a single dashboard to manage their campaigns from customer acquisition through ROI analysis. He has general management responsibilities for the vision, execution, and delivery of the web-based platform. Soroca regularly speaks at search conferences as Lycos's Search Engine Marketing expert.
Prior to Lycos, Mr. Soroca ran three business units for Internet retailer MotherNature.com as the Director of Business Development/Product Manager. His work primarily focused on using emerging web based technologies to build a virtual inventory solution for healthcare practitioners to better manage their in-office dispensaries.
Prior to joining MotherNature.com, Soroca served as the Director of Business Development for Cybersmith, a chain of technology showcases. There he built the Cybersmith Partner Program, an in-store marketing program designed to encourage consumers to touch, feel, and taste emerging technologies from hi-tech leaders such as Intel, IBM, Microsoft, Logitech, Lucas Arts Entertainment, Compaq, and others.
Mr. Soroca graduated with Cum Laude honors in 1994 from Middlebury College.
About Lycos Insite
Lycos InSite offers a comprehensive suite of search marketing tools to help you manage your search engine submission and paid placement campaigns. With InSite Search Engine Submission, your web site will receive rapid inclusion and frequent refresh in the most popular search engines. Plus, create and manage keyword-targeted ads with InSite AdBuyer to promote your web site on Terra Lycos Properties including Lycos, HotBot, Tripod, Angelfire, Gamesville, and beyond. Set your own price and only pay for the traffic your site receives. Plus, powerful reporting tools track overall campaign effectiveness and ROI.Bid Management - Coming Soon
A single log in allows you to launch new campaigns, set up creative, change keywords, adjust bids, and generate reports at the major pay per click engines.
Search marketing was hard. We made it easy
With headquarters in Barcelona and operating centers in Madrid, Boston and elsewhere, Terra Lycos is traded on the Madrid stock exchange (TRR) and the Nasdaq electronic market (TRLY).
Bio:Brian Waldman heads the Category Management team for BuyerZone.com. He is responsible for driving the short and long term growth of BuyerZone.com's online request for quote business across 85+ categories of products and services. In addition, Brian is responsible for the company's PPC-based marketing efforts . Prior to BuyerZone.com, Brian earned an MBA and a MSIS from Boston University and spent over 15 years in the restaurant industry where he worked in marketing and operations .
About BuyerZone.com
BuyerZone.com is the leading online purchasing marketplace for businesses. Since 1992, BuyerZone.com has helped millions of buyers to make better decisions on their most vital business purchases and provided thousands of businesses with highly targeted hot sales leads. BuyerZone.com's purchasing advice and request for quote service spans over 85 essential B2B products and services ranging from payroll services to digital copiers, phone systems and web site design.
BuyerZone.com was named as one of the the fastest growing technology company in New England in 2002 and 2003 (according to Deloitte & Touche's "Technology Fast 50") and the company has been profitable since 2002.
Esther Whatley
Director of Sales
FindWhat.com
Bio:
Esther joined FindWhat.com as director of sales in early 2003 to lead the Ft. Myers, Florida-based sales team. She has more than 20 years experience in technology sales and sales management; her experience includes management positions with Simon & Schuster, The Thomson Corporation and Gartner, Inc.
*The eMarketing Association (eMA), Findwhat and Lycos Insite reserve the right to make changes to the events agenda. Unforeseen circumstances may result in the substitution of a presentation, topic or speaker. The eMA, Findwhat and Lycos Insite reserves the right to reject or rescind any registration and return registration fees accordingly. Registrant assumes all risks incidental to participation in all event activities, including loss or damage to property. eMA, Findwhat and Lycos Insite's total liability shall be limited to the amount of fees received, if any, from a particular registrant. The eMA, Findwhat and Lycos Insite takes photos and videotapes of this event, by attending you give permission to use images taken at the conference in advertising and promotion.
