Join key leaders in the online performance-based advertising industry as they guide you through an incredible day of panel sessions, interactive workshops, and interactive round tables.

As a great add-on to the Effective eMarketing Seminar and Workshop, attendees will get a chance to see the concepts they have learned about the day before in practice with marketers who have been utilizing and capitalizing on the incredible power of performance-based advertising.

If you are a marketer who already understands performance-based marketing, this day will also be of great value to you as you learn how to optimize your performance-based advertising campaigns from discussions led by industry leaders in online marketing.

Agenda At-A-Glance

8:30 AM	Meet & Greet Breakfast
9:00 AM	Opening Address The Power of Performance-Based Advertising Joseph Jaffe: New Marketing Consultant
9:15 AM	Panel Forum - The Benefits of Adding Paid Inclusion into Your Marketing Mix: What paid inclusion gets you and how it differs from paid positioning. Panelists: Lincoln Jackson: Senior Director of Search, Terra Lycos Chris Hermann: Bus. Dev. Mgr, Position Technologies Fredrick Marckini: Founder, CEO, CTO, iProspect Moderator: Adam Soroca: Group Product Manager, Lycos, Inc.
9:45 AM	Workshop Forum - Developing the Best Keyword Campaigns to Maximize Your ROI Workshop leaders take you through some helpful examples, then you roll your sleeves and try your hand at keyword optimization and writing compelling ad copy. Keyword Strategies: Understanding, selecting, and expanding keyword base. Tor Crockatt: European Listings Manager, Espotting Media Writing Compelling Ad Copy: Great ad copy will get the click; great landing page copy will get the sale. Dan Ballister: VP Sales, FindWhat.com
10:45 AM	Break
11:00 AM	Workshop Forum - Paid Placement Bidding Strategies: How to maintain the position and results that fit your marketing plan. Carolyn Griffin : Director of Search Engine Marketing, Carat Interative
11:30 AM	Workshop Forum - Post-Click Analytics: How do you track the success of your keyword campaigns? Troy Perkins: President, PayPerClickAnalyst.com
12:00 PM	Panel Forum - Do I Do This Myself or Outsource It: Find out why some marketers choose to manage their own PPC campaigns while others choose to outsource campaign management. Share your own experiences and ask questions to the panelists so you can confirm which option is best for your company. Panelists: Brian Waldman: Category Manager, Buyerzone.com Gina Kilby: Webmaster/ Internet Designer, Roving Software Carolyn Griffin : Director of Search Engine Marketing, Carat Interative Troy Perkins: President, PayPerClickAnalyst.com Moderator: Esther Whatley: Director of Sales, FindWhat.com
12:30 PM	Lunch
1:30 PM	Interactive Roundtables: Roll up your sleeves and get ready to dive into the details. Five highly qualified online advertising service providers bare all through specific, real examples and case studies to equip you with the knowledge you need to go out and not only get traffic to your website, but convert that traffic into sales. Small groups will meet for ½ hour each with these online advertising experts. Ask any question you wish. Be prepared to walk away with all the knowledge, tools, and learning you need to put together your own stellar performance-based advertising campaign. Roundtable #1 - Placing International Keyword Advertising Buys The Internet affords the savvy online marketer a world full of prospects just waiting to buy their product or service. Make sure you know how to "talk" to the different markets! With this interactive roundtable you will learn: What are the nuances of international marketing; one campaign doesn’t necessarily fit all! How to optimize your media spend across markets and obtain incredible ROI. How to take an “American” campaign and make it work in Europe. Dan Ballister: VP of Sales, FindWhat.com Tor Crockatt: European Listings Manager, Espotting Media Roundtable #2 - Turn Your Search Engine Traffic Into Sales! Thousands of small businesses and leading Internet players (eBay, QVC and Microsoft) utilize LivePerson to increase their online sales. With this interactive round table, you will learn how to: Maximize your advertising dollars by converting your search engine leads into sales. Identify hot prospects on your web site and interact with them in real time to up-sell, cross, sell and offer special promotions. Conduct your own real-time marketing research to constantly refine your keywords strategy. Philippe Lang: VP Online Marketing, LivePerson Jason Robbins: CEO and Founder, ePromos Roundtable #3 - Lycos InSite(TM), Bid Management Made Easy Derek Finkelman, Product Manager for Lycos InSite, leads an open forum on placing and managing effective paid placement campaigns. Discuss and share strategies that work and the tips that save you time and money, all while maximizing your ROI. Plus, join us for a sneak preview of Lycos' Bid Management tool that enables you to manage the major pay per click search engines from a central location. Lycos InSite - Search Marketing Made Easy. Derek Finkelman: Product Manager, Lycos InSite Roundtable #4 - Dramatically Increase Your Website Visibility With Trusted Feeds Learn more about Trusted Feeds and how they can dramatically increase your website's visibility among the major search engines. Join Chris Hermann, Business Development Manager with Position Technologies, as he works one on one with you to determine how you can leverage Trusted Feed for your website. Chris will provide insightful tips and guide you through the process of starting a Trusted Feed campaign to get the most out of your websites deep content. Chris Hermann: Bus. Dev. Mgr, Position Technologies Roundtable #5 – How to turn prospects and visitors into customers with permission-based email marketing Learn more about email marketing: the single most cost effective way to turn site leads into lifetime customers. Why email marketing is the best tool for customer retention How email marketing can help you increase the ROI or every lead How to build your email list How to do email marketing right How to obtain permission and email responsibly. Tips on email content and copy including “From” and “Subject” lines, delivery time and more. How to evaluate and improve results. Michelle Keegan: Email Marketing Diva™, Roving Software
3:00 PM	Break
3:30 PM	Interactive Roundtables: Continued
5:00 PM	Marketers' Forum Closing Remarks Dan Ballister: VP of Sales, FindWhat.com
Brought to you by FindWhat.com and Lycos InSite™ - Register Here

*The eMarketing Association (eMA), Findwhat and Lycos Insite reserve the right to make changes to the events agenda. Unforeseen circumstances may result in the substitution of a presentation, topic or speaker. The eMA, Findwhat and Lycos Insite reserves the right to reject or rescind any registration and return registration fees accordingly. Registrant assumes all risks incidental to participation in all event activities, including loss or damage to property. eMA, Findwhat and Lycos Insite's total liability shall be limited to the amount of fees received, if any, from a particular registrant. The eMA, Findwhat and Lycos Insite takes photos and videotapes of this event, by attending you give permission to use images taken at the conference in advertising and promotion.