eMA's Effective eMarketing - Conference/Seminar

September 30, 2003 - Day1

7:30 AM	Registration - Networking Breakfast Meet your fellow attendees!
8:20 AM	Conference Introduction Robert Fleming President - eMarketing Association
8:30 AM	Keynote address Speaker: Susan Bratton VP Marketing - Mailblocks Susan Bratton, has consistently scored at the top tier of presenters at eMA events. As chairperson for the AdTech show she helps oversee the largest trade show in the industry. As VP of Mailblocks, she is taking on the spam issue. This keynote will provide you with fresh insite into the often confusing arena of eMail and search marketing.
9:15 AM	The future of eMail Marketing Speaker: Bill Nussey President and Chief Executive Officer - Silverpop What works today. Bill Nussey, CEO of Silverpop will present some exciting new concepts in eMail marketing.
10:00 AM	Networking Break
10:30 AM	The future of Search Marketing Speaker: Patrick Keane Head of Advertising Sales Strategy - Google
11:15 AM	Metrics and Measurement Speaker: Brent Hieggelke VP of Marketing - WebTrends If you can't measure it you can't manage it. eMail and search marketing pose unique challenges. Brent Hieggelk, author of "winning on the web", one of the most useful relevant and concise books for marketers, will take attendees through the process of determining ROI on their marketing investments. By reviewing KPI (Key Performance Indicators), your company can set and attain goals with a proven process for success. This session will cover both basic and advanced measurements. WebTrends is an Internet leader in eMarketing services. Mr. Hieggelke has spoken at many conferences and events including AdTech, Internet World, Direct Marketing Association and American Marketing Association.
12:00 PM	Lunch
1:00 PM	eMail workshop Workshop Leader: Heather Honea Assistant Professor of Marketing - San Diego State University eMail is an essential part of your marketing arsenal, costing 90% less than offline direct mail yet in many cases delivering 5 times the return. Learn the best practices in the industry, you will learn about: e-mail list rental e-mail list compilation Software platforms for delivery of e-mail Legal issues Spam Design techniques for effective e-mail Writing styles for more response Ethics Metrics for e-mail marketing hyperlinks in e-mail HTML vs. plain text Using rich media and graphics Filtering systems E-mail bounces Timing of e-mail releases Managing e-mail marketing ASP solutions for e-mail campaigns Privacy issues COPPA issues E-mail marketing planning Demographic and Psychographics applications Strategic positioning of e-mail in the media mix Workshop covers everything you need to know to implement or improve your eMail marketing program. And we offer free post conference email consultation. Certificate awarded.
3:00 PM	Networking Break
3:15 PM	Search Marketing Workshop Workshop Leader: Andy Beal VP of Search Marketing -WebSourced If you are not optimized on search engines your website might just as well not exist. This seminar will teach you: How to get listed Using meta tags Measuring and tracking success How to get high rankings Keyword selection Pay for Position Programs Pay for Inclusion Programs Site design techniques for higher rankings How to deliver targeted pages Search engine descriptions Crawler based search engines Search directories Alt tags for your images Using descriptions for your site Cloaking and doorways, what to avoid Search engine ethics Landing pages from your listings Managing pay for position services Link building and analysis Search engine algorithms Search engine statistics for your marketing plan Top search engines Adding a search engine to your website Meta tag lawsuits How the Open Directory works Search engine submission software and services Learn how to put your company at the top of the search engines. Pay per click, directories, pay for position, search engine optimization will be covered in detail.
5:15 PM	Close of eMA's Effective eMarketing Seminar
5:45 PM	eMA Networking Dinner (reservations and addtional fee required)

Day2 - FindWhat.com and Lycos Insite - Marketers' Forum Agenda