Premier Sponsors:
Additional speakers still to be determined
Speaker: Susan S. Bratton
CEO, Cendara, Inc.
Susan Bratton, founder of Cendara, leverages her “power-rolodex” of decision-makers in Marketing, Advertising and Communications. Her high-level relationships in the high-tech, retail, finance, automotive, and telecommunications industries successfully create new business opportunities for her clients.
Most recently, Susan was the senior vice president of sales and marketing for Excite@Home’s media business, in charge of PR, marketing and the advertising sales organization. This was the most recent position in her 6-year career with the company.
Prior to Excite@Home she was an independent publisher’s representative, having founded her own company, Media Associates, in 1988. Susan specializes in building new products and developing a sales force for successful deployment of new businesses. She has 20 years of high technology media, marketing and sales experience.
Susan has held a board of director position with Enliven, Inc. as well as advisory board positions with Unicast, DeltaClick and the @d:tech series of professional conferences. She served 5 years on the Board of the Internet Advertising Bureau, which brings standards and leadership to the online media market, including one election as Vice Chairman. As well, she is recognized by Advertising Age magazine as a “Digital Media Master” – one of the top 25 most influential professionals in the online media space.
With Cendara, Susan is assembling a small but potent roster of firms – one in each complimentary category: advertising, public relations, interactive, loyalty and media optimization. These non-competitive clients will benefit from Cendara in many ways including access to decision-makers, full time business development, and cost-efficiency, without the commitment of in-house staff.
Speaker: Susan Easton
Executive creative Director, SBI -Razorfish
As an Executive Creative Director in SBI and Company's Retail/CPG practice, Susan has led integrated marketing efforts for a variety of clients including Garnier and Kodak. She creates strategically driven solutions that draw upon her experience in a wide range of disciplines including branding, marketing, web design, print design, and merchandising.
Prior to joining SBI and Company, she was a VP/Creative Director at the Interactive Bureau (now circle.com) responsible for building the company's brand identity practice that included clients like Univision and Sotheby's.com. Susan joined IAB after successfully running her own design studio for four years in New York and Los Angeles with clients such as Estee Lauder, Martha Stewart, Paramount Pictures, and Tommy Hilfiger.
Speaker: Robert Fleming
President and CEO
eMarketing Association
As president and chief executive officer of the e-Marketing Association (eMA), Mr. Fleming guides the association's efforts in education, professional development, certification and legislation for individuals and companies engaged in e-marketing.
Mr. Fleming helped co-found the eMarketing Association in 1999. Before joining the eMA Mr. Fleming was Vice President of Business Development for the California Manufacturing Technology Center (CMTC). CMTC is a program of the United States Department of Commerce, National Institute of Standards and Technology (NIST), designed to help U.S manufacturers become more productive and efficient. There are 80 centers throughout the United States. He was instrumental in the development of marketing programs at the national, regional and state level. Additionally, he developed the first center performance review based on the Malcolm Baldrige National Quality Program. Mr. Fleming worked at CMTC from 1996 to 1999.
From 1992 to 1996 Mr. Fleming was president of Stock Editions, Inc., the worlds largest subscription stock graphics firm. He was responsible for developing the first royalty free photography service and the first stock photography to be offered on CD-ROM. Mr. Fleming Worked at Optical Radiation Corporation from 1983 to 1992. He designed, developed and implemented the successful introduction of LiteStyle ophthalmic lenses, Flexeon intraocular lenses, RxPediter computer for medical use as well as many other industrial medical and scientific products. In 1990 he directed the successful launch of Cinema Digital Sound. This was the first digital sound system for motion pictures that debuted in the movie Dick Tracy. Technology from this system is used today within the motion picture industry.
Mr. Fleming has held senior management positions with the American Cancer Society, Adtech, Inc. and The Standard Oil Company. He has received over 45 awards for marketing and communications including 3 American Advertising Federation ADDY awards. His work is on permanent exhibit at the United States Library of Congress Collection of excellent Corporate Communications. He attended Northeastern University in Boston. Mr. Fleming has held numerous seminars on marketing and has been published in a variety of national and regional publications.
Speaker: Mike Grandchamp
VP Marketing
Digital River, Inc.
Mike Grandchamp has served as the Vice President - Marketing since establishing Digital River's marketing department in 1997. His organization manages all aspects of Digital River marketing including a new division that provides e-marketing services to many of Digital River's 32,000 clients. Grandchamp previously served as senior vice president at The Martin Agency and spent sixteen years with U S WEST in marketing and communications. Grandchamp has been honored with over 70 national industry association awards and has presented at several international and national conferences.
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Speaker: Mark Grossman, Esq.
Becker & Poliakoff's Technology Law Group
EComputerLawMark Grossman is a shareholder and chairs Becker & Poliakoff's Technology Law Group. He concentrates his practice exclusively in this growing area of the law representing major corporations, financial institutions, and medium-sized businesses of all types on issues ranging from outsourcing contract negotiation, website development and online contracting to technology procurement, e-commerce issues, intellectual property rights on the Internet, vendor liability, raising venture capital, and technology litigation. He also represents computer and technology companies such as software developers, Internet service providers, computer consultants, as well as government agencies.
Mr. Grossman is one of the country's most prolific writers and foremost authorities in this complex area of the law. As such, he has appeared on "Nightline" and has spoken at numerous high-profile, national, and international conferences on cutting edge legal issues relating to computers, technology, the Internet and electronic commerce.
Mr. Grossman is also the "TechLaw" columnist for the Miami Herald. His "TechLaw" column appears every week in the Miami Herald's Business Monday section and in other newspapers throughout the country. You can find a complete "TechLaw" archive Here and an archive of recent columns on the Miami Herald's website Here.
Before writing for the Herald, for many years Mr. Grossman wrote the nationally syndicated weekly "Cyber Law" column. That column was published by newspapers including South Florida's Daily Business Reviews, Washington's Legal Times, and the Texas Lawyer. Mr. Grossman has also written for PC World Magazine and The Recorder of San Francisco. His articles have also appeared in the University of Texas School of Law Review of Litigation and the Florida Bar's Computer Law Journal.
Mr. Grossman recently co-authored a chapter called "Web Development Agreements" in the American Bar Association's recently published book called, Internet Law for the Business Lawyer.
Mr. Grossman was appointed a subject matter expert to the State of Florida's Internet Task Force, is on the Advisory Board of BNA's Electronic Commerce & Law Newsletter and the Board of Editors of "The Internet Newsletter," a publication of Law Journal Newsletters.
Mr. Grossman is also the General Counsel for the CIO Counsel of South Florida.
A graduate of the State University of New York at Stony Brook (B.A., with high honors, 1979) and Georgetown University Law Center (J.D., cum laude, 1982), Mr. Grossman is a member of the Florida Bar and is admitted to practice in the U.S. District Court, Southern District of Florida.
He is AV-rated by Martindale-Hubbell, the highest level attainable, and is a member of the Florida Bar's Computer Law Committee. Further, Mr. Grossman was chosen by his peers to appear in the 2003-2004 edition of The Best Lawyers in America (www.bestlawyers.com). This is an honor awarded in an election in which only other lawyers may vote.
Mr. Grossman lectures throughout the world; his recent appearances include presentations at COMDEX in Las Vegas, chairing the American Conference Institute's "Advanced Forum on Application Service Providers," the keynote address at the 20th Annual United States Department of Energy's Computer Security Conference, Georgetown University Law Center's Advanced Computer Law Institute and speeches to the American Corporate Counsel Association, the keynote address at LegalTech, and numerous others.
Speaker: Marni Hoyle
VP of Corporate Marketing
Centra Software
Marni Holye is responsible for the development and execution of global marketing strategies and programs to increase revenue, drive lead generation, maximize market share, and expand Centra's established brand and market leadership for real-time communication and collaboration.
Hoyle brings over 26 years' experience in sales and marketing management positions at leading technology companies and international organizations. Before joining Centra, Hoyle was the vice president of marketing for Torrent Systems, a developer of infrastructure software for mission-critical multi-terabyte applications, recently acquired by Ascential Software. Prior to Torrent, Hoyle spent 10 years at Newsedge Corporation, a pioneer in real-time news and business information delivery, where she lead the company's marketing efforts from startup through IPO, and two acquisitions, to an $80 million market leader. In addition, Hoyle has held a number of sales and marketing management roles at leading global companies, including Lotus Development Corp., Harvard Business School, and Gulf Oil Chemical Company. Hoyle received her MBA from the University of Chicago and earned a Bachelor of Arts degree in Chinese Studies from Yale University.
Speaker: Mark Hayden
Director of Marketing Communications
eRealty Inc.
Mark Hayden manages eRealty's advertising, public relations and market research efforts. With over 15 years experience in advertising and marketing, Hayden was Director of Strategic Services and Senior Copywriter for Adcetera Design where he worked with clients such as Compaq Computers, SYSCO Corporation and Landry's Seafood Inc. He was product manager for SYSCO Corporation where he developed and marketed products for the foodservice industry. Prior to SYSCO, Hayden was a copywriter and broadcast producer for Winius-Brandon Advertising agency in Houston and Anderson Advertising in San Antonio, TX. He is a member of the American Marketing Association, Houston Advertising Federation, and eMarketing Association and is program chairman for the Public Relations Society of America Houston Chapter.
Speaker: Mike Kozub
Vice President & Chief Marketing Officer
MarketSoft
Mike has over 15 years of Corporate Strategy, Marketing, and Executive Management experience. Most recently, Mike was EVP Marketing, Sales & Corporate Development at RealAge.com, a leading permission-based Internet marketing company. At RealAge Mike helped to launch the company's strategy of developing deep and meaningful relationships with its growing list of over 1.5 million members to drive its targeted e-mail marketing revenue model. Prior to RealAge, Mike was President & CEO of a mid-size consumer marketer.
Previously, Mike spent four years in a variety of Marketing Executive positions at Reebok International culminating as divisional VP/GM. Prior to Reebok, Mike spent two and a half years in Leveraged Buyout/ Venture Capital at Morningside Group.
Mike holds an MBA from Harvard, a joint BS degree in engineering and economics from Union College, and was a member of General Electric's Financial Management Training Program prior to attending HBS.
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