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See Program for Day2 Here

Day 1 - May 21st, 2003

7:30 am
Registration and Continental Breakfast

8:30 am
Opening Keynote Address

Speaker: Susan Easton
Executive Creative Director
SBI -Razorfish

The Internet has had a dramatic effect on how marketers interact customers -- websites, email, online advertising, viral components, loyalty programs, and search engine optimization have all emerged as diverse parts of the mix. Wireless applications, instant messaging, and rich media are creating a new frontier for marketers around the country and around the world. This keynote presentation will address the state of eMarketing today, and explore the multi-channel opportunities of the future.

• How eMarketing impacts offline marketing
• A look into the future
• ROI and its implications for eMarketing

9:00 am
Effective New Media Marketing Strategies

A holistic overview of the myriad opportunities for marketers to extend their brand online. Examples of how to leverage the power of the Internet with emphasis on online opportunities ranging from advertising and sponsorship to email, search and online promotion. Permission based marketing.

• Opportunities and Challenges
• Recommended Vendors
• Case Studies and Examples of Best Practices

Site design and navigation significantly impacts a company's marketing program. Navigation, privacy, graphics, and rich media are all important considerations. However, marketers must first begin with some fundamental knowledge of how to craft web properties that effectively communicate with target audiences before layering in the bells and whistles.

• How site visitor requirements drive the right information architecture
• How navigation affects sales and company image
• How to develop one-to-many personalization affordably
• How to get "beyond brochureware" and drive targets to action

81 percent of Internet users find the Web sites they're looking for through search engines. And a recent Jupiter Communications Consumer Survey found that 54 percent of experienced online shoppers primarily rely on a search engine when trying to find a product to purchase online. Getting and maintaining good visibility in the major search engines is essential to any business.

• Pay For Inclusion vs. Pay Per Click
• The importance of strategy in Search Marketing
• Integration of search with offline branding

Pay per click is the sure way to get your site listed in the top results for search engines. With 6 times the click-through rate of a banner ad, this is one of the most cost effective methods to drive sales and traffic to your site. Get the maximum ROI for your marketing dollars. Learn from the world leader in pay for performance search.

• How PPC works to enhance your ROI
• Keyword strategies and management
• Overture tools for account management
• PPC metrics, reporting and ROI

eMail marketing is one of the most effective marketing tools in the digital arena. Over 90% of all Internet users have email accounts. Learn effective stratAgies to enhance your bottom line.

• Permission based marketing
• HTML vs. Text and other design issues
• Effective techniques for the deployment of email marketing programs

If you're looking for new ways to cost-effectively grow your online sales and revenues, this session is for you. You'll learn what works, what doesn't, and what return you can expect based on Digital River's experience managing successful e-commerce for more than 32,000 clients. This session presents practical, "how to" information on: strategy development, site design and merchandising, online technologies and tactics that grow your business, effective personalization, measurements and analysis, plus four in-depth B2B and B2C case studies.

• effective in-depth B2B and B2C case studies
• How to develop strategies that will grow your business
• Practical, actionable processes for enhanced marketing performance

It's time for marketers to burn their excel spreadsheets. This session will explore how the busiest, multiple project-intense Marketers are better managing their processes to take control of their lives and execute more frequent and more focused campaigns at lower costs. This session will lay out a comprehensive strategy for tackling this ambitious but surmountable challenge. The session will also focus on connecting these marketing activities to sales results - the holy grail for marketers - to determine precisely how their activities help or hurt sales.

• How to strategically apply technology for maximum results
• Precisely identify the sales impact of every marketing activity
• Continually measure - in dollars and cents - marketing's net effect on the bottom line.

Speaker: Marni Hoyle
VP of Corporate Marketing
Centra Software

Webinars have become part of the core arsenal for communicating with employees, customers, partners, and prospects. Organizations are challenged to streamline large-scale event management, and are tasked with a multitude of time-consuming processes around creating, customizing, approving, marketing, delivering, and measuring online events. Learn about how organizations are beginning to take real-time Web collaboration to the next level - and are integrating "live events" or Webinars with core business processes.

• How to use Webinars to increase the effectiveness of your marketing
• How to integrate Webinars into core marketing processes
• Innovative new technology that enables marketers to provide new value to customers

5:45 -6:45

Private consultation with select conference speakers.

Exchange ideas and get valuable insight at this private roundtable. Held in a separate conference room at the hotel, this is a great opportunity to meet with some of the top executives in the Internet arena. Space is very limited and reservations will be taken during the morning registration process.

Speakers who will be attending this session include: Bull Nussey, President of SilverPOP; Gabriela Linares, Vice President, Marketing, L-Soft; Seth Miller, President of Miller Systems; Joseph Gruttadauria, Senior Vice President, Centra Software; Mike Grandchamp, Vice President, Marketing, Digital River; John Waddy, President, Travel Marketing and Garret Vreeland, Sr. Vice President, LookSmart.

The session will provide a great opportunity for an informal exchange of ideas between the speakers and attendees. Space is limited to 25 attendees on a first come first serve basis for this session.

The networking dinner will immediately follow this meeting.