Premier Sponsors:

The Power of eMarketing 2003 - Boston
JUST THE FACTS

EVENT: the Power of eMarketing
PRESENTED BY: the eMarketing Association (eMA)

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WHEN: May 21 and 22, 2003
WHERE: Radisson Boston Hotel, Boston, Massachusetts

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PURPOSE:

The eMA's annual conference focuses on the world of e-marketing processes and techniques. This event features top industry leaders presenting on relevant topics., Cutting-edge presentations will give attendees actionable ideas to improve their marketing ROI (return on investment). The event will provide an excellent networking opportunity for all attendees.

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WHO SHOULD ATTEND:

Marketing executives, marketing & customer service professionals, IT professionals, CEO's, advertising directors, and any business person interested in improving their marketing programs, utilizing current effective e-marketing techniques and processes and understanding the latest tools and processes for effective e-marketing.

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TOPICS INCLUDE:

achieving ROI on online marketing
metrics for eMarketing programs
eMail marketing
legal issues facing online marketers
banners and other online media
site design that works
new technologies essential to success
search engine optimization
best practices and case histories
search engine marketing
dealing with the IT department (successfully)
pay for performance strategies
search engine marketing latest developments
integration of online and offline marketing
website design requirements for e-marketers
analyzing your competition

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CONFERENCE AGENDA

WEDNESDAY MAY 21, 2003 - DAY ONE
Time	Topic	Speaker
7:30 - 8:30	Registration	Networking Continental Breakfast
8:30 - 9:00	Keynote address	Susan Easton, Executive creative Director, SBI - Razorfish
9:00 - 9:50	Effective New Media Strategies	Susan Bratton, CEO, Cendara, Inc
9:50 - 10:20	Break (refreshments)
10:20 - 11:05	Site design for eMarketers	Seth Miller, President, CEO, Miller Systems
11:05 - 11:50	Pay for Inclusion Overview	Garret Vreeland, Sr. VP Sales and Marketing, LookSmart
11:50 - 1:15	Networking Luncheon
1:15 - 2:00	Pay Per Click (PPC) Techniques and Strategies	Patricia Neuray, VP Sales, Overture
2:00 - 2:45	Successful eMail Marketing Practices	Gabriela Linares, VP Marketing, L-Soft (LISTserv)
2:45 - 3:00	Break (refreshments)
3:00 - 3:45	Growing your Online Business - Metrics for eMarketers	Mike Grandchamp, VP Marketing, DigitalRiver, Inc.
3:45 - 4:30	Process Automation for Better Productivity and Measurable Results	Mike Kozub, VP and CMO, MarketSoft
4:30 - 5:15	Webinars as Effective eMarketing Strategies	Marni Hoyle,VP of Corporate Marketing, Centra
5:15 Close of day one
5:45 - 6:45	Private consultations with speakers (reservations required at event)
7:30	Networking Dinner - sold out!
THURSDAY MAY 22, 2003 - DAY TWO
8:30 am	Networking	Continental Breakfast
9:00 - 9:45	Keynote address	Bill Nussey, President and CEO, SilverPOP
9:45 - 10:30	Legal Issues for eMarketers	Mark Grossman, Esq., Becker & Poliakoff Teck Law Group
10:30 - 11:00	Break (refreshments)
11:00 - 11:45	Leveraging the Internet for Lead Generation and Customer Centric Selling	Bob Rustici, Managing Partner, ipmconsulting
11:45 - 1:00	Networking Luncheon
1:00 - 1:45	Search Engine Marketing	Fredrick Marckini, founder, CEO, CTO, iProspect
1:45 - 2:30	Integration of On and Offline Marketing	Tim Sanders,Chief Solutions Officer, Yahoo!
2:30 - 3:00	Break (refreshments)
3:00 - 3:45	Internet Marketing Case Histories and Best Practices	Mark Hayden, Director of Marketing Communications, eRealty Inc.
3:45 pm - 4:30	Analyzing Your Competition Online	John Waddy, President Travel Marketing
4:30 pm Close of Conference

*The eMarketing Association (eMA) reserves the right to make changes to the events agenda. Unforeseen circumstances may result in the substitution of a presentation, topic or speaker. The eMA reserves the right to reject or rescind any registration and return registration fees accordingly. Registrant assumes all risks incidental to participation in all event activities, including loss or damage to property. eMA's total liability shall be limited to the amount of fees received, if any, from a particular registrant. The eMA takes photos and videotapes of this event, by attending you give permission to use images taken at the conference in advertising and promotion for the eMA.